- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hochman, Ethan (author), Regev, Uri (author), and Ward, Ronald W. (author)
- Format:
- Journal article
- Publication Date:
- 1974-11
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05454
- Journal Title:
- American Journal of Agricultural Economics
- Journal Title Details:
- 56 : 697-705
- Subject Term:
- advertising, buying behavior, consumers, economic research, food industries, and fruit
- Notes:
- Evans, AgComm teaching
