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Measuring the effects of advertising on demand elasticities using time series/cross-sectional data

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Chang, Hui-Shung (main author), Green, Richard (author), Chang: Visiting Assistant Professor, Department of Agricultural Economics and Rural Sociology, Auburn University; Green: Professor, Department of Agricultural Economics, University of California, Davis
Format:
Conference paper
Publication Date:
1992
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90
Subject Term:
advertising research, consumers, economic research, food, models
Notes:
James F. Evans Collection; Paper presented at the 1989 Commodity Advertising and Promotion Conference, In: Kinnucan, Henry W.; Thompson, Stanley R.; and Chang, Hui-Shung, eds. Commodity advertising and promotion. Ames, IA : Iowa State University Press, 1992. p. 101-119