Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 158 Document Number: C25863
Notes:
Mail & Guardian (UK) via Food Safety Network. 1 page., Advertising Standards Authority is cited as ordering Monsanto to withdraw an advertising claim that no negative reactions have ever been reported to genetically modified foods.
Buckwell, Allan (author), Moxey, Andrew (author), and Buckwell: Professor of Agricultural Economics, Department of Agricultural Economics, Wye College, University of London, UK.; Moxey: Center for European Agricultural Studies Research Scholar, Department of Agricultural Economics, Wye College, University of London, UK.
Format:
Journal article
Publication Date:
1990-02
Published:
UK
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 83 Document Number: C05158
17pgs, In recent years, the number of ecolabels and country-of-origin labels has grown substantially in seafood markets globally. This makes it more difficult for retailers and producers to communicate and demonstrate their differentiating claims to consumers. In addition, it has recently been suggested that there are both costs and supply chain benefits associated with labeling. This paper uses duration analysis to investigate factors that influence product longevity for salmon in grocery retailing. Product longevity influences cost as a prolonged product lifetime reduces costs related to product development and marketing. As has been found for wild-caught whitefish, different retail chains appear to vary in their product labeling strategies. However, in contrast to wild fish, farmed salmon with ecolabels or domestic country-of-origin labels appear to have shorter product life cycles compared to products without ecolabels or with foreign country-of-origin labeling. This is most likely due to the higher control of the production process found in aquaculture.
