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2. Consumer perceptions of the U.S. agriculture industry before and after watching the film "Food, Inc."
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Holt, Jessica (author) and Cartmell, Dwayne (author)
- Format:
- Journal article
- Publication Date:
- 2013
- Published:
- USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE)
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 190 Document Number: D02172
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 97(3) : 45-56
3. Consumers' and producers' perceptions of markets: service levels of the most important short food supply chains in Hungary
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Szabo, Dorottya (author) and Juhasz, Aniko (author)
- Format:
- Journal article
- Publication Date:
- 2015
- Published:
- Hungary
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10922
- Journal Title:
- Studies in Agricultural Economics
- Journal Title Details:
- 117 : 111-118
- Notes:
- In recent years, there has been a rapid growth in new type, direct and short supply chains (SSC) Hungary, and the markets have proved to be globalisation-resilient, keeping their market share from sales of fast-moving consumer goods. We conducted a consumer and producer survey to identify the most important expectations and experiences about markets in Hungary. We applied a service quality model (SERVQUAL) to measure the consumers’ and producers’ opinions and satisfaction of Hungarian markets. A warning result of our study is that vendors estimate their level of service above that of the consumers’ experiences which means that, in spite of the direct communication, they do not have an accurate understanding of their customers’ requirements. Our surveys also showed that there is a substantial deficiency between the services expected and experienced at markets in all dimensions (environment, service, convenience and produce) that influence the choice of retail channel. The most important dimension proved to be produce quality which should thus remain in the focus of market developments. In recent years, new trends in urban local food movements have started to emerge in Hungary which could not be detected at the time of our survey (2012). Thus we intend to extend our survey in the future to see whether these new local-alternative food movements have formed a new consumer segment for farmers’ markets in Hungary, and in what way should the market vendors modify their services to be able to ride this new trend.
4. Customer experience with farmers' markets: what hashtags can reveal
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Pilai, Ladislav (author), Balcarova, Tereza (author), Rojik, Stanislav (author), Ticha, Ivana (author), and Polakova, Jana (author)
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10413
- Journal Title:
- International Food and Agribusiness Management Review
- Journal Title Details:
- 21(6) : 754-770
- Notes:
- Social media networks are increasing in popularity and have been integrated into many aspects of daily life. Analysis of the ways in which individuals use social media is important for understanding social, cultural, and environmental issues. This study examines experiences of farmers’ market customers through their self- expression on social networks. Contributions to the Instagram social network based on the #farmersmarket hashtag were gathered on a single day, yielding 19,398 contributions created by 13,862 users. Six major linked hashtags were identified (#Organic, #Fresh, #Food, #Local, #Vegan, and #Healthy), providing key indicators of the characteristics of farmers’ markets that are valued by customers. Four customer segments were identified: Product Oriented, Emotional Oriented, Social Oriented, and Product-Social Oriented, with strong interconnections identified between these communities. The results of this study provide insights into consumer values and behaviors in the farmers’ market context and will be of practical use for future marketing and management.
5. Developing viable farmers markets in rural communities: an investigation of vendor performance using objective and subjective valuations
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Schmit, T.M. (author) and Gomez, M.I. (author)
- Format:
- Journal article
- Publication Date:
- 2011
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 136 Document Number: D11447
- Journal Title:
- Food Policy
- Journal Title Details:
- 36 : 119-127
- Notes:
- 9 pages., Online via UI electronic subscription., Researchers used unique data collected from consumers, vendors, and markets in a rural region of New York State to develop an empirical model of subjective and objective measures of vendor performance to identify important factors for improved market sustainability. Results suggested four inter-related planning recommendations when considering market and public policyinterventions.
6. Ending Lacewing Acres: toward amplifying microperspectives on farm closure
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Dubisar, Abby M. (author) and Slocum, Julia A. (author)
- Format:
- Journal article
- Publication Date:
- 2022-07-08
- Published:
- USA: Lyson Center for Civic Agriculture and Food Systems
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12651
- Journal Title:
- Journal of Agriculture, Food Systems, and Community Development
- Journal Title Details:
- Iss. 11, Vol. 4
- Notes:
- 15 pages, Farmers are invited to tell stories about their farms, especially about their farm’s origin and history. However, some farm stories go untold, are uninvited, or become obscured, including stories of farm closures. With this case study, we invite journalists and academics to provide further opportunities for farmers to tell their own closure stories. Written by the farmer and her CSA member and friend, who researches farmer communication, this case study calls on farmers to tell their farm-closure stories in the complicated and robust ways such stories deserve. We draw on academic and public scholarship about farm closures and farmers’ disclosures to feature how one farmer decided to end her farm and farming career. We chronicle her decision-making process and her strategies to communicate the closure of her farm, as well as analyze themes from how audiences reacted to her news. We also offer a range of reasons for inviting such telling of complex closure stories.
7. Examining the influence of price and accessibility on willingness to shop at farmers' markets among low-income eastern North Carolina women
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- McGuirt, Jared T. (author), Pitts, Stephanie B. Jilcott (author), Ward, Rachel (author), Crawford, Thomas W. (author), Keyserling, Thomas C. (author), and Ammerman, Alice S. (author)
- Format:
- Journal article
- Publication Date:
- 2014
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 190 Document Number: D02208
- Journal Title:
- Journal of Nutrition Education and Behavior
- Journal Title Details:
- 46(1) : 26-33
8. Farmers markets and single-use plastic: why environmentally conscious consumers don’t bring reusable bags
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hardy, Scott (author) and Bartolotta, Jill (author)
- Format:
- Journal article
- Publication Date:
- 2021-12-10
- Published:
- United States: Clemson University Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D12407
- Journal Title:
- Journal of Extension
- Journal Title Details:
- Vol. 59, Iss. 4
- Notes:
- 10 pages, This study looks at the role of Extension in helping local officials reduce plastic bag use at farmers markets in three Lake County, OH communities. We distributed free reusable bags to shoppers and conducted an education and outreach program. We then took observations to determine if the free reusable bags were being used. We also invited shoppers to take a voluntary survey about their environmental attitudes, why or why not they use the reusable bags, and how best to reduce plastic bag use moving forward. Results from the study suggest that supplying free reusable bags at farmer markets is not an effective strategy for Extension professionals attempting to reduce plastic bag use. Instead, we recommend working with local officials to develop financial incentives and disincentives tied to the type of bag option shoppers use, implement plastic bag bans at markets, and conduct locally-focused education and outreach. Although shoppers’ environmental literacy and desire for sustainability is high, it is shown that behavior change is unlikely to occur without financial or policy incentives.
9. Linking the farm to the customer
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Fee, Rich (author)
- Format:
- Journal article
- Publication Date:
- 1999-02-15
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 109 Document Number: C10292
- Journal Title:
- Successful Farming
- Journal Title Details:
- <97(3): 63-64>
10. Local food still a strong driver for consumer behavior at retail
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Karst, Tom (author)
- Format:
- Journal article
- Publication Date:
- 2020-07-17
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11745
- Journal Title:
- Packer
- Notes:
- 2 pages, Online from publication. 2 pages., Food Marketing Institute's 2020 Power of Produce Report indicated that the power of local produce is not fading. More than 50% of respondents said they would like to see a greater assortment of locally grown produce at their primary store. Great promotions, displaying items in season and eye-catching displays were identified as most effective at driving impulse purchases, which tend to involve local produce.