Clark, Andrea (author), Harvey, Mark. L. (author), Kane, Deborah (author), and Social Sciences National Technology Development Team, Natural Resources Conservation Service, U.S. Department of Agriculture, Washington, D.C.
Format:
Report
Publication Date:
2004-12-28
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: C27276
19 pages., Online via UI e-subscription, Authors collected consumer data to understand the heterogeneity of consumer behavior and store competition in grocery shopping. Marketing research techniques were used to analyze consumers' decision processes and their preference models.
Hooker, Neal H. (author), Ernst, Stan (author), Berning, Casie (author), and Agricultural, Environmental and Development Economics, Ohio State University, Columbus.
Format:
Research report
Publication Date:
2004-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 158 Document Number: C25712
22 pages., Online via AgEconSearch., Researchers explored effects of green marketing mix strategy to overall performance and financial performance of firms using the case of car dealers in Jordan. Findings found promotion among the causes of effects. Government policy was revealed as having a moderating effect on the influence of education and green marketing strategy on the firm overall performance.
Farrell, Kenneth R. (author / Department of Agricultural Economics, University of California, Berkeley) and Department of Agricultural Economics, University of California, Berkeley
Format:
Journal article
Publication Date:
1965-12
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05455
