Effects of point-of-sale promotional material on sales of cantaloupes

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Farrell, Kenneth R. (author / Department of Agricultural Economics, University of California, Berkeley) and Department of Agricultural Economics, University of California, Berkeley
Format:: Journal article
Publication Date:: 1965-12
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05455
Journal Title:: Journal of Advertising Research
Journal Title Details:: 5 (4) : 8-12
Subject Term:: buying behavior, consumers, economic research, fruit, marketing techniques, and retail promotion
Notes:: Evans, AgComm teaching

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