Demographic Characteristics of Consumers who Read Grocery Brochures Regularly and Those who are willing to Switch Supermarkets to Buy Advertised Specials: An Analysis

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Govindasamy, Ramu (author), Onyango, Benjamin (author), Puduri, Venkata (author), Kumaraswamy, Anicham (author), and Rutgers State University
Format:: Paper
Publication Date:: 2006-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27423
Subject Term:: advertising, buyer behavior, buying behavior, consumers, education effects, food, information seeking, readership, retail promotion, and sales promotion
Notes:: Posted at http://dafre.rutgers.edu/documents/ramu/organicaquaculturesurvey.pdf

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