« Previous |
1 - 10 of 48
|
Next »
Number of results to display per page
Search Results
2. "Push" promotion in food marketing
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Gallo, A.E. (author) and Hamm, L.G. (author)
- Format:
- Journal article
- Publication Date:
- 1980
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 100 Document Number: C08541
- Journal Title:
- National Food Review
- Journal Title Details:
- Summer 1980 : 6-8
3. "Tastings" open doors to new markets for small growers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Stumbos, J. (author)
- Format:
- Journal article
- Publication Date:
- 1993-03
- Published:
- USA: University of California
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 105 Document Number: C09112
- Journal Title:
- California Agriculture
- Journal Title Details:
- 47(2) : 14
4. Add tele- to the marketing mix : four case histories of successful programs
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- McClellan, Michael K. (author / President, M.K. McClellan and Associates, Inc., Atlanta) and President, M.K. McClellan and Associates, Inc., Atlanta
- Format:
- Journal article
- Publication Date:
- 1988
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03042
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 26(9) : 40, 46-47
- Notes:
- James F. Evans Collection
5. Adoption of ECR practices in Minnesota grocery stores
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- King, R.P. (author) and Phumpiu, P.F. (author)
- Format:
- Research paper
- Publication Date:
- 1997-02
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 108 Document Number: C10141
- Notes:
- search from AgEcon., Working Paper 97-01, 17 pages; Adobe Acrobat Adobe Acrobat PDF 107K bytes, Efficient Consumer Response (ECR) is an industry-wide, collaborative initiative to re-engineer the grocery supply chain. This report presents findings from a study of ECR adoption in Minnesota grocery stores. Data were collected through interviews with managers of forty stores that are broadly distributed over store sizes, locations, and organizational forms. The interviews focused on business practices and technologies related to inventory management and ordering, shelf-space allocation and product assortment decisions, and product pricing and promotions. Findings are presented from three distinct perspectives: (1) stores grouped by location (metro and out- state), (2) stores grouped by rganizational form (corporate chain, independent chain, and single store), and (3) stores grouped by levels of an ECR "readiness index" that indicates the level of adoption for key business practices and technologies that support ECR initiatives. The following general conclusions can be drawn from the detailed results presented in this report. 1. Location in the Twin Cities metropolitan area makes an important difference in implementing some components of the ECR initiative. On average, metro and out-state stores differ little with respect to store size or the adoption of technologies that support ECR. Metro stores are much more likely than out-state stores, however, to coordinate shelf space and product assortment decisions and pricing and promotion activities with outside trading partners. 2. On average, stores that are part of a chain, especially a large corporate chain, are making faster progress toward implementation of ECR initiatives than are single stores. However, three independently owned single stores were also among the most innovative of those we visited. In these stores, it appears that a visionary, energetic owner/manager is able to quickly respond to new opportunities. 3. ECR adoption and superior performance are closely associated. Stores with a high ECR "readiness index" have much higher sales per labor hour, sales per square foot, and annual inventory turns. We cannot determine whether ECR readiness leads to better performance or better performance makes it easier to adopt business practices and technologies that support ECR. We can conclude, however, that competitive forces will almost certainly drive more stores toward adoption of a wider range of technologies and business practices that support the ECR initiative. In summary, ECR is changing the way Minnesota grocers do business, and adopting ECR practices goes hand-in-hand with better financial performance. Findings from this study suggest that stores of any size and organizational form that are willing and able to adopt new technologies, to develop cooperative relationships with their trading partners, and to respond to the unique needs of their customers will increase their chance of success in this competitive market.
6. Backyard market gardening : the entrepreneur's guide to selling what you grow
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Lee, A.W. (author)
- Format:
- Book
- Publication Date:
- 1993
- Published:
- USA: Burlington, Vt. : Good Earth Publications,
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 105 Document Number: C09207
- Notes:
- Table of Contents, Introduction, Index, 351 p.
7. Building success through service
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Gunderson, Michael (author)
- Format:
- Journal article
- Publication Date:
- 2007-04
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25678
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 45(3) : 13
- Notes:
- Posted at http://www.agrimarketing.com/show_story.php?id=44767
8. Business and marketing practices of U.S. landscape firms
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Torres, Ariana (author), Barton, Susan S. (author), Behe, Bridget K. (author), and Purdue University University of Delaware Michigan State University
- Format:
- Journal article
- Publication Date:
- 2017-12
- Published:
- United States: American Society for Horticultural Science
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10349
- Journal Title:
- HortTechnology
- Journal Title Details:
- 27(6) : 884-892
- Notes:
- 9 pages., Via online journal., Little information has been published on the business and marketing practices of landscape firms, an important sector of the green industry. We sought to profile the product mix, advertising, marketing, and other business practices of United States landscape firms and compare them by business type (landscape only, landscape/retail, and landscape/retail/grower) as well as by firm size. We sent the 2014 Trade Flows and Marketing survey to a wide selection of green industry businesses across the country and for the first time included landscape businesses. Herbaceous perennials, shade trees, deciduous shrubs, and flowering bedding plants together accounted for half of all landscape sales; 3/4 of all products were sold in containers. However, landscape only firms sold a higher percentage of deciduous shrubs compared with landscape/retail/grower firms. Landscape businesses diversified their sales methods as they diversified their businesses to include production and retail functions. Landscape businesses spent, on average, 5.6% of sales on advertising, yet large landscape companies spent two to three times the percentage of sales on advertising compared with small- and medium-sized firms. Advertising as a percent of sales was three to four times higher for landscape/retail/grower compared with landscape only or landscape/retail firms; most respondents used Internet advertising as their primary method of advertising. The top three factors influencing price establishment in landscape businesses were plant grade, market demand, and uniqueness of plants, whereas inflation was ranked as the least important of the nine factors provided. A higher percentage of small and medium-sized firms perceived last year’s prices as more important in price establishment compared with large firms. A high percentage of large landscape companies said the ability to hire competent hourly employees was an important factor in business growth and management, but this was true only for about half of the small and medium-sized landscape companies.
9. CRM's role increases in marketers' plans
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Journal article
- Publication Date:
- 2003-06
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18288
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 41(6) : 40-42
- Notes:
- Comments from three providers of customer relationship marketing (CRM) services for agricultural marketing firms.
10. Computerized communications boosts sales force productivity : arming their field staff with portable personal computers ties up the market for Church and Dwight
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Journal article
- Publication Date:
- 1985
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 52 Document Number: C00667
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 23(10) : 64-65
- Notes:
- AgComm Teaching