Vieira, Luciana Marques (author) and Aguiar, Luis Kluwe (author)
Format:
Book chapter
Publication Date:
2009
Published:
Brazil
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29856
Notes:
Pages 327-345 in Adam Lindgreen, Martin K. Hingley and Joelle Vanhamme (eds.), The crisis of food brands: sustaining safe, innovative and competitive food supply. Gower Publishing Limited, Surrey, England. 352 pages.
18 pages., via online journal, As food products marketed as “gluten-free” become increasingly popular, many consumers start to exclude sources of gluten (e.g., wheat, barley, and rye) from their diets for both medical and non-medical purposes. The grain industry is facing a growing challenge to (re)boost consumers’ confidence in the healthiness and safety of its commodities. Using 561 participants recruited from the Amazon Mechanical Turk workers’ panel, this study implemented a 2 (pretzels vs. potato chips) * 2 (positive- vs. negative- frame) * 2 (wheat image vs. no wheat image) experiment to examine the effects of gluten-free labels on consumers’ perceived healthiness and safety of wheat, perceived benefits of labeled products, and their evaluation of the shown labels. Results showed that consumers evaluate the gluten-free labels most positively when they appear on products that could have contained gluten. For products that are naturally gluten-free, adding a gluten-free label only decreased consumers’ confidence in such labels. The presence of gluten-free labels increased consumers’ perceived benefits of the labeled products when they do not contain any misleading information (e.g., image of a wheat head). However, some gluten-free labels could have negative impacts on consumers’ perceptions of the healthiness and safety of wheat. Overall, food producers and marketers might have undervalued consumers’ literacy and overestimated their susceptibility to marketing strategies. We discussed the implications for food marketers, regulators, and communicators.
Steele, Suzanne (author), Kahan, Jessica (author), and McGlone, Keira (author)
Format:
Paper
Publication Date:
2007-06-16
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 159 Document Number: C25928
Notes:
Presented at the 2007 ACE/NETC conference sponsored by the International Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE) and the National Extension Technology Conference (NETC) in Albuquerque, New Mexico on June 16-19, 2007. 28 pages.
Esfahani, Latifeh Pour Mohammad Badher (author), Asadiyeh, Zahra Shojaei (author), and Faculty of Engineering, University of Shahrekord, Shahrekord, Iran
School of Agriculture, Shahrekord University, Shahrekord, Iran
Format:
conference papers
Publication Date:
2009
Published:
International: IEEE - Inst. Electrical Electronics Engineers Inc.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D08177
Notes:
Article number 5454875, pp. 3528-3531, 1st International Conference on Information Science and Engineering, ICISE2009; Nanjing; China; 26 December 2009 through 28 December 2009; Category numberE3887; Code 80401
McCormick, Amy (author), McGuirk, Anya M. (author), Preston, Warren P. (author), and Virginia Polytechnic Institute and State University, Blacksburg, VA (author)
Format:
Journal article
Publication Date:
1990-07
Published:
USA: New York : John Wiley & Sons
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 89 Document Number: C06215
