Selling ice to eskimos: the how-to's of strategic marketing plans

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Steele, Suzanne (author), Kahan, Jessica (author), and McGlone, Keira (author)
    Format:
    Paper
    Publication Date:
    2007-06-16
    URL:
    http://acenetc2007.nmsu.edu
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 159 Document Number: C25928
    Subject Term:
    audience analysis, campaigns, extension communication, food safety, market analysis, marketing, marketing techniques, pest management, planning, recreation, and marketing communication
    Notes:
    Presented at the 2007 ACE/NETC conference sponsored by the International Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE) and the National Extension Technology Conference (NETC) in Albuquerque, New Mexico on June 16-19, 2007. 28 pages.

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