- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Grunert, Klaus (author), van Tilburg, Aud (author), Wedel, Michel (author), and Wierenga, Berend (author)
- Format:
- Book
- Publication Date:
- 1997
- Published:
- International: Kluwer Academic Publishers, Boston, Massachusetts.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20435
- Subject Term:
- agri-marketers, audience research, behavior, consumers, food, food safety, labeling, market analysis, marketing, marketing techniques, market research, and agri-marketing
- Notes:
- 314 pages
