- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Cannell, Robert (author)
- Format:
- Journal article
- Publication Date:
- 2006
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 158 Document Number: C25704
- Journal Title:
- Food Systems Insider
- Journal Title Details:
- 6(1) : 2
- Subject Term:
- credibility (sources), food, food safety, marketing, marketing techniques, private sector, public information, public relations, risk communication, marketing communication, trust, and transparency
- Notes:
- "In the food-supply chain, transparency leads to trust. It's really that simple."
