USA: University Press of America, Lanham, Maryland.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02874
Notes:
230 pages., Documents ready-print services (sometimes known as patent insides)that furnished newspapers printed on one side, or on two or more pages, to subscribing publishers. Estimated in 1912 to reach 60 million readers in the U.S. Author explores what was being written in those newspapers, and by whom.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: D08296
Notes:
Presentation at MediaGrowth Executive Summit, Chicago, Illinois, April 5-7, 2017. 30 pages., Describes shifts in media during the past five years and implications for marketing and media organizations, with special emphasis on agriculture.
Page 74 in Extension Circular 532, Review of Extension Research, January through December 1959, U.S. Department of Agriculture, Washington, D.C. Summary of research paper for a master of science degree in agricultural journalism, University of Wisconsin, Madison. 1959. 49 pages.
Page 8 in Extension Circular 534, Review of Extension Research, January through December 1960, U.S. Department of Agriculture, Washington, D.C. Summary of Research Bulletin 850, Ohio Agricultural Experiment Station, Ohio State University,Columbus. 1960. 38 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08591
Notes:
Located in Review of Extension Studies, volumes for 1946-1956, U.S. Department of Agriculture, Washington, D.C., Summary of a research study, Alabama Polytechnic Institute of Agricultural Extension, Auburn. 42 pages
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08594
Notes:
Located in Review of Extension Studies, volumes for 1946-1956, U.S. Department of Agriculture, Washington, D.C., Summary of a dissertation for the doctor of philosophy degree, Graduate Library School, University of Chicago. Colorado Agricultural College Extension, Fort Collins. 9 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08626
Notes:
Located in Review of Extension Studies, volumes for 1946-1956, U.S. Department of Agriculture, Washington, D.C., Summary of research report. Department of Poultry, New York State College of Agriculture, Ithaca, New York. 19 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08640
Notes:
Located in Review of Extension Studies, volumes for 1946-1956, U.S. Department of Agriculture, Washington, D.C., Summary of research report. Kentucky Agricultural Experiment Station, Lexington. Prog. Rpt. 40. 18 pages.
USA: Extension Service, U.S. Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08952
Notes:
Page 9 in Lucinda Crile, Findings from studies of bulletins, news stories, and circular letters. Extension Service Circular 488. Revision of Extension Service Circular 461, which it supersedes. May 1953. 24 pages. Brief description from pages 38-39, Annual Report, State Home Demonstration Leader, Nebraska Agriculture College Extension, Lincoln. exhibits L3 and L4. 1939.
USA: Extension Service, U.S. Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08954
Notes:
Page 10 in Lucinda Crile, Findings from studies of bulletins, news stories, and circular letters. Extension Service Circular 488. Revision of Extension Service Circular 461, which it supersedes. May 1953. 24 pages. Summary of Extension Service Series No. 1, Arkansas Agriculture College Extension, Little Rock. 1936. 12 pages.
USA: Extension Service, U.S. Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08957
Notes:
Page 16 in Lucinda Crile, Findings from studies of bulletins, news stories, and circular letters. Extension Service Circular 488. Revision of Extension Service Circular 461, which it supersedes. May 1953. 24 pages. Summary of research reported by the National Fertilizer Association, Inc., Washington, D.C. 1929. 38 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09637
Notes:
Eugene A. Kroupa Collection, Thesis for Doctor of Philosophy degree, Cooperative Extension-Administration, University of Wisconsin, Madison. 152 pages.
Burnett, Claron (author), Kroupa, Eugene A. (author), Meiller, Larry R. (author), and Peters, James (author)
Format:
Paper
Publication Date:
1970-07
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 34 Document Number: D10659
Notes:
Eugene A. Kroupa Collection, Paper presented at the annual meeting of the American Association of Agricultural College Editors, Cornell University, Ithaca, New York. 13 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 47 Document Number: D10712
Notes:
13 pages., Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004 are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Describes how well today's farm publications fit the needs of modern agriculture.
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004 are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Farmer readership of farm magazines and newspapers in three Pennsylvania counties.
Gifford, Claude W. (author / Director, Office of Communication, U.S. Department of Agriculture)
Format:
Speech
Publication Date:
1973-06-25
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 49 Document Number: D10722
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Speech presented at the 1973 American Farm Bureau Federation Information Conference, Rochester, New York. 17 pages., Author describes six concerns about where farmers are going to get their information during the years ahead. Also, he notes that he "can't imagine anything, including religion and politics, that is so fraught with misunderstanding, danger and distrust as farmers' public relations." Suggests two points that might gain general acceptance: (1) farm organizations aren't going to get together in the name of public relations or anything else and (2) public relations is extremely hard, difficult work. Offers suggestions.
Myers, Fred (author / Agricultural editor, Tennessee Valley Authority)
Format:
Speech
Publication Date:
1967-11-29
Published:
USA: American Agricultural Editors' Association (AAEA).
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: D10755
Notes:
3 pages., Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Five-minute speech at the annual meeting of the American Agricultural Editors' Association, Chicago, Illinois, November 29, 1967., Author suggests drawing upon the expertise, experiences, and perspectives of communicators beyond the AAEA membership and agricultural journalism field.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: D10763
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Claude W. Gifford Collection. 22 pages., A Farm Journal document that briefly summarizes findings from 18 surveys conducted by universities, advertising firms, farm periodicals, and a trade association between 1957 and 1963.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 71 Document Number: D10776
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Research Library Newsletter, Farm Journal magazine, April 1, 1964. Claude W. Gifford Collection. 2 pages., Summarizes findings of a survey through a convenience sample of midwestern farmers by Fletcher, Wessel and Enright Advertising Agency, St. Joseph, Missouri. Invited information about biggest faults of farm advertising, farm shows attended, and most helpful sources of information for buying automated feeding system or grain storage and handling system.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 71 Document Number: D10777
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Research Library Newsletter, Farm Journal, April 15, 1964. Pages 1-2., Summary of findings of a survey among Indiana and Illinois farmers by Campbell-Sanford Advertising Company, Chicago, Illinois. Questions involved media sources used by farmers and their families.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 71 Document Number: D10779
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Pages 1-3 in Research Library Newsletter, Farm Journal, July 21, 1965., Brief summaries of findings in four theses conducted at the University of Illinois, 1958-1962.
Rogers, Everett M. (author) and Burdge, Rabel J. (author)
Format:
Research summary
Publication Date:
1965
Published:
USA: Farm Journal Inc., Philadelphia, PA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 71 Document Number: D10780
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Page 4 in Research Library Newsletter, Farm Journal, August 11, 1965., Selected findings of a small Ohio Agricultural Experiment Station study involving personal interviews with truck farmers in Ohio. Rankings of information sources were provided, by adopter category (i.e., innovators, early adopters, early majority, late majority, and laggards).
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 71 Document Number: D10781
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Pages 3-4 in Research Library Newsletter, Farm Journal, September 15, 1965., Findings from a national research project of the National Farm and Power Equipment Dealers and reported in Farm and Power Equipment magazine. Questions involved where farmers first see and hear such information and what sources they consider most useful.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D11021
Notes:
Online via Accelerating Innovation in Technology Data and Media. 2 pages., Summarizes results of a survey among nearly 3,000 U.S. owners of ranches and farmers.
Summarizes findings of a 2019 survey among U.S. farmers regarding their daily information sources for farming, agricultural news, weather and markets. "Even as new information sources appear and some farmers partake in them, traditional farm-news sources like radio continue to show broad-based strength."
National Association of Farm Broadcasting (NAFB) staff summarizes findings of 2019 listenership research and unique capabilities of audio media in providing farmers with timely, "hands free" information.
Online via keyword search of UI Library e-Catalog., Farmer interviews revealed that various forms of agricultural journalism were significant: radio, television, cable network, print media, social media, mobile phone service, and internet websites. Use of some of these was strongly dependent on education level.
Online via UI Library Catalog search. 10 pages., Findings of a survey among a sample of 100 farmers in District Sargodha revealed 99% used agricultural radio/TV/FM, 96% used mobile phones, 66% used magazines/newspapers/periodicals, and 61% used social media. Respondents placed highest value on enhancing their productivity.
Retrieved January 28, 2007, 25 pages., Gaunle refers to something associated with a village. Deurali is a public place in the village, where people congregate. This newspaper is published by a non-governmental organization, Rural Development Palpa. It "is used as a platform for local leaders and villagers to express what is important to them rather than being a channel for the government or political elite to push their agenda."
Cartmell, D. Dwayne II (author) and Naile, Traci L. (author)
Format:
Paper
Publication Date:
2007-02-03
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 157 Document Number: C25600
Notes:
Retrieved March 19, 2007, Presented to the Agricultural Communications Section, Southern Association of Agricultural Scientists Annual Meeting, Mobile, Alabama, February 3-6, 2007. 16 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 161 Document Number: C26313
Notes:
6 pages., Part of a 59-page report of findings from a survey among executives at U.S. companies. This section focuses on responses from executives in the horticulture/farming sector.
Posted at www.agrimarketing.com, Article in "A salute to NAMA on its 50th," special supplement featuring the 50th anniversary of the National Agri-Marketing Association.
Waters, Henry Jackson (author / President, Kansas State Agricultural College)
Format:
Commentary
Publication Date:
1917-03
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: C26743
Notes:
Inside front cover of Nelson Antrim Crawford, "Preparation for editorial work on farm papers," Kansas State Agricultural College Bulletin, 1(5). 1 page., Author describes the role and importance of the agricultural press. "We may wonder at times if we haven't too many agricultural papers, but we may as well ask ourselves if we haven't too many churches or too many schools, for the farm paper is a necessary part of the large program which these institutions are helping to carry out."
Traces the expansion in number of media options available during the past 30 years and expresses appreciation to readers for their readership of Successful Farming magazine in that competitive environment.
Posted at http://www.southeastfarmpress.com, Via online issue. 1 page., Intern at this farm journal writes about his discovery that ag sources of information are understanding.
Summarizes findings of the 2008 Large Commercial Producer survey by the Center for Food and Agricultural Business, Purdue University, West Lafayette, Indiana.
National Association of Farm Broadcasting, Platte City, Nebraska.
Format:
Research report
Publication Date:
2008-11
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: C28492
Notes:
Results of a national (US) study of media use among Class 1A ($100,000+ in annual agricultural sales) producers. Packet includes a printed executive summary, printed description of methodology and a CD that provides a summary report and detailed tabulations.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28654
Notes:
Pages 165-190 in B.A. Holderness and Michael E. Turner (eds.), Land, labour and agriculture 1700-1920: essays for Gordon Mingay, Hambledon Press, London.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 171 Document Number: C28821
Notes:
Via Agmates online. 3 pages., Author and follow-up commentators respond to criticism of the Queensland Country Life periodical by ABC Media Watch for "churning out press releases as if they were real journalism."
Beal, George M. (author) and Pommrehn, Dick (author)
Format:
Correspondence
Publication Date:
1959-12-07
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29298
Notes:
Farm Progress Companies files. 5 pages., An exchange of letters and background information focused on whether farmer "innovators" in the Beal/Bohlen adoption scale tend to prefer magazines such as Farm Journal and Successful Farming over state farm papers.
