- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Medcalf, Graham (author)
- Format:
- Journal article
- Publication Date:
- 2008-08
- Published:
- New Zealand
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 145 Document Number: D06567
- Journal Title:
- AdMedia
- Journal Title Details:
- 23(7) : 28-33
- Subject Term:
- credibility (media), farm journals, farmers, information sources, media effectiveness, media use, newspapers, radio, readership, rural broadcasts, television, marketing communication, trust, rural living, and New Zealand (Oceania)
