Rhea+Kaiser: Print still rules the marketing mix for reaching farmers

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Martin, Diane (author / President, Rhea + Kaiser)
    Format:
    Commentary
    Publication Date:
    2016-08-15
    URL:
    http://www.agrimarketing.com/s/105111
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07430
    Subject Term:
    case studies, farm journals, farmers, information sources, media effectiveness, media use, print media, and readership
    Notes:
    Online via Agri Marketing Weekly. 2 pages.

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