In survey after survey farmers rate farm magazines as their Number One source of farming information

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Research summary
    Publication Date:
    1965-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: D10763
    Subject Term:
    community newspapers, dealers, direct mail, extension, extension agents, farm journals, farmers, field days, information sources, interpersonal communication, media effectiveness, newsletters, newspapers, publications, radio, shows, television, test plots, bulletins, farm organizations, veterinarians, catalogs, farm shows, other farmers, sales representatives, and banks
    Notes:
    Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Claude W. Gifford Collection. 22 pages., A Farm Journal document that briefly summarizes findings from 18 surveys conducted by universities, advertising firms, farm periodicals, and a trade association between 1957 and 1963.

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