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1. Authentic passion about Colombia

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Molleda, Juan-Carlos (author)
Format:: Journal article
Publication Date:: 2009-04
Published:: Colombia: International Public Relations Association
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C29034
Journal Title:: Frontline
Notes:: Reports on efforts to revamp the image of a sombrero-clad farmer named Juan Valdez who has served as a coffee ambassador to the world since 1959.

2. Brand failures: the truth about the 100 biggest branding mistakes of all time

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Haig, Matt (author)
Format:: Book
Publication Date:: 2011
Published:: International: Kogan Page Limited, London, Enland.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01165
Notes:: Second edition. 242 pages.

3. Branded value: how socially valued brands hold the key to a sustainable future and business success

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Champniss, Guy (author) and Rodes Vila, Fernando (author)
Format:: Book
Publication Date:: 2011
Published:: International: John Wiley Sons, Ltd., West Sussex, UK
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00090
Notes:: 290 pages

4. Building brands with competitive analysis

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gordon, Ross (author), Hastings, Gerard (author), McDermott, Laura (author), and Evans, W. Douglas (author)
Format:: Book chapter
Publication Date:: 2008
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01365
Notes:: Pages 74-90 in W. Douglas Evans and Gerard Hastings (eds.), Public health branding: applying marketing for social change. Oxford University Press, Oxford, England. 304 pages.

5. Creative strategies in viral advertising: an application of Taylor's six-segment message strategy wheel

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Golan, Guy J. (author) and Zaidner, Lior (author)
Format:: Journal article
Publication Date:: 2008
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 181 Document Number: C36506
Journal Title:: Journal of Computer-Mediated Communication
Journal Title Details:: 13(4) : 959-972

6. Endorser weight and perceptions of brand attitude and intent to purchase

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Westover, Michael Lea (author) and Randle, Quint (author)
Format:: Journal article
Publication Date:: 2009
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D11600
Journal Title:: Journal of Promotion Management
Journal Title Details:: 15 : 57-73
Notes:: 18 pages., Online via UI e-subscription, Through an experimental design, this study examined the effects of the weight or body type of those modeled in advertisements on purchase intent for two types (diet and non-diet) of a fictitious brand of soda. Findings revealed that thinner models were associated with greater purchase intent and more positive brand belief for the diet drink. However, no relationship was found between model size and purchase intent or brand belief for the non-diet drink.

7. Establishing a strong brand identity through a website: the case of Greek food SMEs

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Vlahvei, Aspasia (author), Notta, Ourania (author), and Grigoriou, Evita (author)
Format:: Journal article
Publication Date:: 2013
Published:: Greece
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02742
Journal Title:: Procedia Economics and Finance
Journal Title Details:: 5 : 771-778

8. Financial benefits of Florida generic orange juice marketing

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Thomas, Arthur M. (author) and Canter, Neil (author)
Format:: Journal article
Publication Date:: 2009-12
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35956
Journal Title:: Agricultural and Resource Economics Review
Journal Title Details:: 38(3) : 431-444

9. How Red Bull is clipping journalism's wings

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Sellers, Daniel (author)
Format:: Journal article
Publication Date:: 2014
Published:: Canada
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02684
Journal Title:: Ryerson Review of Journalism
Notes:: Spring 2014 issue. 4 pages., Author's experience in trying to examine a proliferating hybrid of journalism and advertising - branded content.

10. Influence of brand equity on milk choice: a choice experiment study

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Cavicchi, Alessio (author), Taglioni, Chiara (author), Torquati, Biancamaria (author), and Scarpa, Riccardo (author)
Format:: Journal article
Publication Date:: 2011
Published:: Italy
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00241
Journal Title:: International Journal on Food System Dynamics
Journal Title Details:: 2(3) : 305-325

11. Integrated marketing communications in the Australian and New Zealand wine industry

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Reid, Mike (author), Johnson, Trent (author), Ratcliffe, Mike (author), Skrip, Kari (author), and Wilson, James (author)
Format:: Editorial
Publication Date:: 2001
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36501
Journal Title:: International Journal of Advertising
Journal Title Details:: 20(2) : 239-262

12. Reputation - I'll buy that

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Walshe, Peter (author)
Format:: Journal article
Publication Date:: 2007-07
Published:: International: International Public Relations Association
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02955
Journal Title:: Frontline
Notes:: Article ID: 188. 4 pages.

13. Social marketing: changing behaviors for good

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Lee, Nancy R. (author) and Kotler, Philip (author)
Format:: Book
Publication Date:: 2016
Published:: International: Sage, Los Angeles, California.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09285
Notes:: Fifth Edition. 567 pages.

14. Spillover effects of TV advertising: the case of carbonated soft drinks

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Li, Xun (author) and Lopez, Rigoberto A. (author)
Format:: Paper
Publication Date:: 2012-08
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00937
Notes:: Paper presented at the Agricultural and Applied Economics Association annual meeting, Seattle, Washington, August 12-14, 2012. 16 pages.

15. Television advertising and soda demand

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Lopez, Rigoberto A. (author), Liu, Yizao (author), and Zhu, Chen (author)
Format:: Poster
Publication Date:: 2012-08
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00945
Notes:: Poster presented at the Agricultural and Applied Economics annual meeting, Seattle, Washington, August12-14, 2012. 2 pages.

16. The impact of brand and attention on consumers’ willingness to pay: evidence from an eye tracking experiment

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Lewis, Karen E. (author), Grebitus, Carola (author), and Nayga Jr., Rodolfo M. (author)
Format:: Journal article
Language:: English / French
Publication Date:: 2016-10-04
Published:: International: John Wiley & Sons Ltd.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: D08315
Journal Title:: Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie
Journal Title Details:: 64 (4): 753-777

17. Water divides the world

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Duffy, James (author) and Jewell, Tony (author)
Format:: Commentary
Publication Date:: 2007-04
Published:: International: International Public Relations Association
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02957
Journal Title:: Frontline
Notes:: Article ID: 15. 3 pages.

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