- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Lee, Nancy R. (author) and Kotler, Philip (author)
- Format:
- Book
- Publication Date:
- 2016
- Published:
- International: Sage, Los Angeles, California.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09285
- Subject Term:
- animal rights, appeals (message), audience analysis, campaign planning, campaigns, case studies, change, communication planning, communication research, communication theory, conservation, courses, decision making, drink, ethical issues, evaluation, finance, marketing, media selection, message content, online services, public relations, risk communication, social marketing, water, tobacco, health, marketing communication, companion animals, audience selection, health communication, public service announcements, blogs, restaurants, branding, social media, ethics, animal welfare, social responsibility, place-based communication, swot, and online video
- Notes:
- Fifth Edition. 567 pages.
