Subject Term: branding and agri-marketing

Start Over Subject Term branding Subject Term agri-marketing

1. Assessing input brand loyalty among U.S. agricultural producers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Akridge, Jay T. (author), Martin, Marshall A. (author), and Harbor, Anetra L. (author)
Format:: Journal article
Publication Date:: 2008
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29433
Journal Title:: International Food and Agribusiness Management Review
Journal Title Details:: 11(1) : 17-37

2. B2B Content Marketing 2010: Agriculture industry report

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Linn, Michele (author) and Content Marketing Institute, Cleveland, Ohio.
Format:: Report
Publication Date:: 2010-12
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C35963
Notes:: 11 pages.

3. Bayer's issues news release about closing its acquisition, Monsanto name will be replaced

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: News release
Publication Date:: 2018-06-04
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09526
Notes:: Online news release from Bayer via AgriMarketing Weekly. 2 pages.

4. Behind the label: industry brands support consumers and agriculture

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Williamson, Ashley M. (author)
Format:: Journal article
Publication Date:: 2006
Published:: USA: Texas A&M University, College Station, Texas.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 157 Document Number: C25693
Journal Title:: AgriLeader
Journal Title Details:: 5(1) : 22-23

5. Branding for success: trademark law, product certifications important to many cooperatives

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Reynolds, Bruce J. (author)
Format:: Journal article
Publication Date:: 2007-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 157 Document Number: C25674
Journal Title:: Rural Cooperatives
Journal Title Details:: 74(2) : 12-15

6. Branding your dealership pays with rural lifestylers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kirkpatrick, Dan (author)
Format:: Commentary
Publication Date:: 2009
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 192 Document Number: D03075
Notes:: "Trends and Insights" section of website of Osborn & Barr, St. Louis, Missouri. 2 pages.

7. Branding your dealership pays with rural lifestylers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kirkpatrick, Dan (author) and Osborn and Barr Communications, St. Louis, Missouri.
Format:: Article
Publication Date:: 2010-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30259
Notes:: 2 pages.

8. Building a successful dealership

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kanicki, Dave (author)
Format:: Journal article
Publication Date:: 2008-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28271
Journal Title:: Agri Marketing
Journal Title Details:: 46(7) : 40-42
Notes:: Posted at http://www.agrimarketingdigital.com/, Features an award-winning equipment dealer that serves the rural lifestyle market.

9. Building brands in rural India

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Rajan, R.V. (author) and Anugrah Madison Advertising Pvt. Ltd., Chennai, India.
Format:: Commentary
Publication Date:: 2005-11-09
Published:: India
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29657
Notes:: 5 pages.

10. Building success through service

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gunderson, Michael (author)
Format:: Journal article
Publication Date:: 2007-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25678
Journal Title:: Agri Marketing
Journal Title Details:: 45(3) : 13
Notes:: Posted at http://www.agrimarketing.com/show_story.php?id=44767

11. Building the company brand: build the trust that builds sales

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Roads, Craig (author)
Format:: Journal article
Publication Date:: 2007-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26089
Journal Title:: Agri Marketing
Journal Title Details:: 45(6) : 29, 32
Notes:: Posted at www.agrimarketing.com/show_story.php?id=45899

12. Chicago entrepreneurial history: the McCormick brothers and the rise of the magacorps

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Machado, Barry (author) and McCormick, Sargent M. (author)
Format:: Article
Publication Date:: 2013-10-20
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09319
Notes:: Online from builtinchicago.org. 9 pages.

13. Ensuring your brand name's success

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Young, Mollie (author)
Format:: Journal article
Publication Date:: 2016-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07080
Journal Title:: Agri Marketing
Journal Title Details:: 54(4) : 52
Notes:: Agri-Marketing Update - Part 2.

14. Five (make that six) rules for branding in the digital age

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Smither, Mark (author) and Paulsen Marketing, Sioux Falls, South Dakota.
Format:: Commentary
Publication Date:: 2012-03-23
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183 Document Number: D00069
Notes:: 1 page

15. How to create great names

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Young, Mollie (author)
Format:: Journal article
Publication Date:: 2016-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D06582
Journal Title:: Agri Marketing
Journal Title Details:: 54(2) : 31

16. Identity heft, Part II: Land O'Lakes freshens image with new co-op brand identity, logo and tagline

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2009-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29593
Journal Title:: Rural Cooperatives
Journal Title Details:: 76(6) : 18-20

17. Integrated marketing success stories

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Bulik, Beth Snyder (author) and Maddox, Kate (author)
Format:: Journal Article
Publication Date:: 2004-06-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30276
Journal Title:: B to B
Journal Title Details:: 89(6) : 20-23
Notes:: Includes a case report about introduction of Mustang Max, a new crop insecticide from FMC.

18. It's more important than ever to differentiate your brand when marketing to farmers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Walter, Jeff (author)
Format:: Commentary
Publication Date:: 2016-10-25
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 161 Document Number: D07883
Notes:: "Marketing to Farmers" blog from Rhea+Kaiser, Naperville, Illinois. 3 pages.

19. People power: begin with behaviors

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Bannon, Joe (author)
Format:: Commentary
Publication Date:: 2015-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D06163
Journal Title:: Agri Marketing
Journal Title Details:: 53(4) : 51

20. Providing PR value to the C-suite

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Mallozzi, Cos (author)
Format:: Journal article
Publication Date:: 2009-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29456
Journal Title:: Agri Marketing
Journal Title Details:: 47(6) : 50
Notes:: Posted at http://www.agrimarketingdigital.com/?iid=27380

21. Reinvesting in a legendary brand

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Henderson, Lynn (author)
Format:: Journal article
Publication Date:: 2010-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C30609
Journal Title:: Agri Marketing
Journal Title Details:: 48(8) : 22-24

22. Sughar: Pakistan's first ever rural women brand

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Articles
Publication Date:: 2012-02
Published:: Pakistan
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 185 Document Number: D00388
Notes:: Sughar Women Program website. 2 pages.

23. Survey indicates brand loyalty is solid on the farm

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Vogt, Willie (author)
Format:: Journal article
Publication Date:: 2011
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C36072
Journal Title:: American Agriculturist
Journal Title Details:: 208(1) : 29

24. Syngenta Group gets a new brand identity, introduces new logo

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: News release
Publication Date:: 2020-11-02
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D11940
Notes:: Online via AgriMarketing Weekly. 1 page., Syngenta Group "unites the strengths of its four Business Units - Syngenta Crop Protection, Syngenta Seeds, ADAMA, and Syngenta Group China - under one umbrella."

25. The "co-op" brand can help strengthen links with members and consumers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Reynolds, Bruce J. (author)
Format:: Journal article
Publication Date:: 2011-11
Published:: USA: Rural Development, U.S. Department of Agriculture, Washington, D.C.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183 Document Number: C37167
Journal Title:: Rural Cooperatives
Journal Title Details:: 78(6) : 32-33

26. The future of experiential marketing

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Camma, David (author)
Format:: Journal article
Publication Date:: 2020-12
Published:: USA: Henderson Communications L.L.C., Adel, Iowa.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D12083
Journal Title:: Agri Marketing
Journal Title Details:: 58 : 19-22
Notes:: Via print subscription., Digital experience director of Osborn Barr Paramore (ABP) describes some marketing steps taken, "bringing our digital experience and experiential teams together to create new activations that work across channels." Examples included a NASCAR race experience for DEKALB at Kansas Speedway and a geodesic dome activation at Farm Progress Show 2019 for Nutrien Ag Solutions.

27. The future of experiential marketing

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Camma, David (author)
Format:: Journal article
Publication Date:: 2020-12
Published:: USA: Henderson Communications L.L.C., Adel, Iowa.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12113
Journal Title:: Agri Marketing
Journal Title Details:: 58(619) : 19-22
Notes:: "Experiential marketing can be interpreted many ways, but our approach helps brands create relationships with target audiences through immersive and memorable interactions." Approach used by Osborn Barr Paramore, agri-marketing communications agency, St. Louis, Missouri.

28. The story behind a new logo

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gustafson, Mike (author)
Format:: Journal article
Publication Date:: 2013
Published:: USA: Henderson Communications, Chesterfield, Missouri.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00890
Journal Title:: Agri Marketing
Journal Title Details:: 51(1) : 24-25, 27

29. Thought leadership is a lot like climbing mountains

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Smit, Krystil (author) and Paulsen Marketing, Sioux Falls, South Dakota.
Format:: Commentary
Publication Date:: 2014-01-24
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02204

30. Using marketing to encourage brand loyalty among millennial farmers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Martin, Diane (author)
Format:: Commentary
Publication Date:: 2016-10-18
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 161 Document Number: D07884
Notes:: "Marketing to Farmers," blog from Rhea+Kaiser, Naperville, Illinois. 3 pages.

31. What's in a name?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Hayward, Katie (author)
Format:: Article
Publication Date:: 2018-02-27
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09334
Notes:: Online from Paulsen, Sioux Falls, South Dakota. 3 pages.

32. Why Bayer is keeping its name in the Bayer-Monsanto deal

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gullickson, Gil (author)
Format:: Journal article
Publication Date:: 2018-06-04
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09523
Journal Title:: Successful Farming
Notes:: Online magazine article. 2 pages.

Bibleaves

1. Assessing input brand loyalty among U.S. agricultural producers

2. B2B Content Marketing 2010: Agriculture industry report

3. Bayer's issues news release about closing its acquisition, Monsanto name will be replaced

4. Behind the label: industry brands support consumers and agriculture

5. Branding for success: trademark law, product certifications important to many cooperatives

6. Branding your dealership pays with rural lifestylers

7. Branding your dealership pays with rural lifestylers

8. Building a successful dealership

9. Building brands in rural India

10. Building success through service

11. Building the company brand: build the trust that builds sales

12. Chicago entrepreneurial history: the McCormick brothers and the rise of the magacorps

13. Ensuring your brand name's success

14. Five (make that six) rules for branding in the digital age

15. How to create great names

16. Identity heft, Part II: Land O'Lakes freshens image with new co-op brand identity, logo and tagline

17. Integrated marketing success stories

18. It's more important than ever to differentiate your brand when marketing to farmers

19. People power: begin with behaviors

20. Providing PR value to the C-suite

21. Reinvesting in a legendary brand

22. Sughar: Pakistan's first ever rural women brand

23. Survey indicates brand loyalty is solid on the farm

24. Syngenta Group gets a new brand identity, introduces new logo

25. The "co-op" brand can help strengthen links with members and consumers

26. The future of experiential marketing

27. The future of experiential marketing

28. The story behind a new logo

29. Thought leadership is a lot like climbing mountains

30. Using marketing to encourage brand loyalty among millennial farmers

31. What's in a name?

32. Why Bayer is keeping its name in the Bayer-Monsanto deal

Limit your search

Search

Search Constraints

Search Results

Limit your search

Collection

Format

Publication Year

Subject Term

Language

Journal Title

Within Last x Years