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    Start Over Publication Year 2006 Subject Term agri-marketing

    11. Market opportunities in today's farm households

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Roucan, Maud (author / Purdue University) and Briggeman, Brian (author / Purdue University)
    Format:
    Journal article
    Publication Date:
    2006-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23837
    Journal Title:
    Agri Marketing
    Journal Title Details:
    44(2) : 8
    Notes:
    Identifies farm market sectors that may represent opportunities as farm structures change: ruralpolitans, mature farmers, farm operators with spouses working off-farm, traditional farms and commercial farms.

    13. New study: agri-marketers invest over $600mm annually

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2006-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24776
    Journal Title:
    Agri Marketing
    Journal Title Details:
    44(8) : 38
    Notes:
    Responses from 75 agribusiness firms regarding their estimated annual marketing communications expenditures, by media category; number of total employees; number of sales employees; annual sales revenue; and extent of outsourcing of markieting communications work.

    19. Supply chain management in the life science sector: does trust play a role?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hausen, Tobias (author), Fritz, Melanie (author), and European Association of Agricultural Economists
    Format:
    Paper
    Publication Date:
    2006-02-08
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: C26829
    Notes:
    Presented at the EAAE seminar, Trust and risk in business networks," Bonn, Germany, February 8-10, 2006. 13 pages., Authors analyze special compexity of the supply network involving crops and discuss barriers and potentials throughout it, including the role of trust.