Supply chain management in the life science sector: does trust play a role?

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hausen, Tobias (author), Fritz, Melanie (author), and European Association of Agricultural Economists
    Format:
    Paper
    Publication Date:
    2006-02-08
    URL:
    http://agecon.lib.umn.edu
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: C26829
    Subject Term:
    agri-marketers, agribusiness, case studies, communication barriers, crops, Internet, marketing techniques, information technology, marketing communication, agri-marketing, trust, and credibility (source)
    Notes:
    Presented at the EAAE seminar, Trust and risk in business networks," Bonn, Germany, February 8-10, 2006. 13 pages., Authors analyze special compexity of the supply network involving crops and discuss barriers and potentials throughout it, including the role of trust.

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