Byrnes, Francis C. (author / Program Officer, International Agricultural Development Service, New York)
Format:
Conference paper
Publication Date:
1980
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 98 Document Number: C08141
Notes:
Theodore Hutchcroft Collection, Mimeographed, 1980. 24 p. (Paper presented at Virginia Polytechnic Institute and State University, Blacksburg, VA, April 1-3, 1980.)
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09527
Notes:
Eugene A. Kroupa Collection, Thesis in partial fulfillment of requirements for the degree of Doctor of Philosophy in Mass Communications, University of Wisconsin, Madison. 220 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 196 Document Number: D08013
Notes:
John L. Woods Collection, Prepared by Development Training and Communication Planning, UNDP Asia and Pacific Programme, Bangkok, Thailand, in connection with the Agricultural Extension and Research Project, Nepal. Conducted in Parwanipur, Nepal, February 6-17, 1984. 20 pages., Schedule and report of a two-week workshop for extension workers.
Fairchild, Dean G. (author) and Dahlgran, Roger A. (author)
Format:
Paper
Publication Date:
1996
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: D11669
Notes:
11 pages., Pages 204-216 in Proceedings of the NCR-134 Conference on Applied Commodity Price Analysis, Forecasting, and Market Risk Management, Chicago, Illinois > 1981-1999 Conference Archive., Researchers estimated net reach and average frequency of exposure to publicity about a case of chicken contamination in the U.S. "It was found that for each unit of increase in weekly publicity frequency, prices were depressed by 1.2 percent, leading to a $760 million retail loss to the chicken industry. This amounts to less than one-quarter of one percent of revenue over the 10 years studied."
