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    2. "Selling" vs. news; or, Why is a college?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Adams, Bristow (author / Cornell University)
    Format:
    Journal article
    Publication Date:
    1935-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18170
    Journal Title:
    AAACE
    Journal Title Details:
    18 (3) : 9
    Notes:
    "The organic act which lies back of the work college editors are doing provides for the gathering and dissemination of information. It was never intended that public funds should be used for "institutional promotion," "propaganda," "press-agenting," "space-grafting," "publicity," "self laudation," "selling" or call it what you will. If "institutional promotion" - to give it the benefit of the least obnoxious designation - comes as a "by-product" of news and helpful information, there's no harm done. But an item aimed to benefit the institution rather than the person who reads that item is not only subversive to the purposes of the college, but is also subversive to the interests of the so-called "by-product." The college has no mandate to work the newspapers; yet it has a sufficient warranty to work for its readers."

    6. 1936 Report Committee on Relationships with County Agents

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Moreland, Wallace (author), Wall, Duncan (author), and Cunningham, Minnie Fisher (author)
    Format:
    Journal article
    Publication Date:
    1936-11
    Published:
    USA: American Association of Agricultural College Editors
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17733
    Journal Title:
    AAACE
    Journal Title Details:
    19 (2) : 14-17
    Notes:
    This committee report examines relationships between extension communicators at the state level with local extension agents in providing news to mass media.