Journal Title: Agri Marketing - Bibleaves Search Results

2051. Stealing the show : live entertainment can add to a company's success at farm shows

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1987-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 74 Document Number: C03751
Journal Title:: Agri Marketing
Journal Title Details:: 27(7) : 53-55
Notes:: James F. Evans Collection

2052. The 3-D advantage : here's a model way to prevent trade show exhibit problems

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Wiken, Ralph (author / Principal, Wiken & Wilder, Chicago) and Principal, Wiken & Wilder, Chicago
Format:: Journal article
Publication Date:: 1987-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 74 Document Number: C03752
Journal Title:: Agri Marketing
Journal Title Details:: 27(7) : 56-57, 66
Notes:: James F. Evans Collection

2053. Common direct marketing mistakes : ways to avoid a downfall with this marketing technique

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Cline, Robert (author / Senior Vice President, Creswell, Munsell, Fultz & Zirbel Inc., Cedar Rapids, IA) and Senior Vice President, Creswell, Munsell, Fultz & Zirbel Inc., Cedar Rapids, IA
Format:: Journal article
Publication Date:: 1987-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 75 Document Number: C03792
Journal Title:: Agri Marketing
Journal Title Details:: 25(9) : 58, 60-61
Notes:: Hanne

2054. Unraveling the pesticide tv ad dilemma : ag-chem marketers need to weigh all factors involved

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Abramowitz, Steven G. (author / Group Vice President, Vitt Media International Inc., New York) and Group Vice President, Vitt Media International Inc., New York
Format:: Journal article
Publication Date:: 1989-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 75 Document Number: C03833
Journal Title:: Agri Marketing
Journal Title Details:: 27(8) : 8
Notes:: James F. Evans Collection

2055. The motivation market : eighth annual survey reveals agribusiness spending trends

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: AgriMarketing staff (author)
Format:: Journal article
Publication Date:: 1989-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 75 Document Number: C03834
Journal Title:: Agri Marketing
Journal Title Details:: 27(8) : 40-42, 46
Notes:: James F. Evans Collection

2056. From type to tape : this media marriage keeps swine producers informed

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Giitter, Tom (author / Agricultural Field Editor, Bozell Inc., Chicago) and Agricultural Field Editor, Bozell Inc., Chicago
Format:: Journal article
Publication Date:: 1989-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 75 Document Number: C03835
Journal Title:: Agri Marketing
Journal Title Details:: 27(8) : 66-70
Notes:: James F. Evans Collection

2057. Turning to television : Farm-Oyl taps tv to energize dealers and broaden markets

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Volden, Bob (author / President, Mr. Bob, St. Paul, MN) and President, Mr. Bob, St. Paul, MN
Format:: Journal article
Publication Date:: 1989-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 75 Document Number: C03836
Journal Title:: Agri Marketing
Journal Title Details:: 27(8) : 80-81
Notes:: James F. Evans Collection

2058. Farm show profile survey developed : NAFSC and FEMA joint effort produces useful tool for both groups

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1987
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 75 Document Number: C03932
Journal Title:: Agri Marketing
Journal Title Details:: 25(7) : 62-63
Notes:: Hanne

2059. Making the most of co-op advertising : effective programs require teamwork between companies and dealers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Hunt, Cecil M. (author / President, Hunt Marketing Inc., Mequon, WI) and President, Hunt Marketing Inc., Mequon, WI
Format:: Journal article
Publication Date:: 1989-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C03961
Journal Title:: Agri Marketing
Journal Title Details:: 27(9) : 42

2060. Using the right ingredients : advertising testing determines which media and offers work best

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Damrow, Dick (author / Executive Vice President, Carmichael Lynch Direct, Minneapolis) and Executive Vice President, Carmichael Lynch Direct, Minneapolis
Format:: Journal article
Publication Date:: 1989-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C03962
Journal Title:: Agri Marketing
Journal Title Details:: 27(9) : 44

2061. The ag media planner picture : survey reveals background, income, job satisfaction

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Coakley, Deborah (author / Managing Editor, Agri Marketing) and Managing Editor, Agri Marketing
Format:: Journal article
Publication Date:: 1989-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C03963
Journal Title:: Agri Marketing
Journal Title Details:: 27(9) : 74-75

2062. Making honesty a policy : new standards of integrity reveal ag editor's commitment to ethics

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Johnston, Gene (author / President, American Agricultural Editors' Association; Managing Editor, Successful Farming) and President, American Agricultural Editors' Association; Managing Editor, Successful Farming
Format:: Journal article
Publication Date:: 1989-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C03964
Journal Title:: Agri Marketing
Journal Title Details:: 27(9) : 78-79

2063. New use for an old electronic tool: videos enhance direct communication with farmer-customers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Thompson, Mary (author / Contributing Editor, Agri Marketing) and Contributing Editor, Agri Marketing
Format:: Journal article
Publication Date:: 1989-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C03965
Journal Title:: Agri Marketing
Journal Title Details:: 27(9) : 50-58

2064. Big things come in small packages : direct-response postcards help marketers get their message to the customer

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Haas, Nancy (author / National Sales Manager, Agri Mart Direct-Response Postcard Mailings, Lincolnwood, IL) and National Sales Manager, Agri Mart Direct-Response Postcard Mailings, Lincolnwood, IL
Format:: Journal article
Publication Date:: 1989-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C03966
Journal Title:: Agri Marketing
Journal Title Details:: 27(9) 302 : 60-61

2065. Lessons to live by : three ag companies join together to teach farm families about on-the-job safety

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Zimprich, Gregory (author / Assistant Account Executive, Miller Meester Advertising, Minneapolis) and Assistant Account Executive, Miller Meester Advertising, Minneapolis
Format:: Journal article
Publication Date:: 1989-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C03976
Journal Title:: Agri Marketing
Journal Title Details:: 27(10) : 30-31
Notes:: James F. Evans Collection

2066. Captivating their customers : how one seed company uses field days and crop clinics to tell its story

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: McHone-Pierce, Meredith (author / Communications Manager, Garst Seed Co., Coon Rapids, IA) and Communications Manager, Garst Seed Co., Coon Rapids, IA
Format:: Journal article
Publication Date:: 1989-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C03977
Journal Title:: Agri Marketing
Journal Title Details:: 27(10) : 48-49
Notes:: James F. Evans Collection

2067. Move over, Max Headroom : make way for a new communications tool for business meetings - interactive

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Dobinski, Richard (author / Account Assistant, Coole & McVoy Inc., Minneapolis) and Account Assistant, Coole & McVoy Inc., Minneapolis
Format:: Journal article
Publication Date:: 1989-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C03978
Journal Title:: Agri Marketing
Journal Title Details:: 27(10) : 50-51
Notes:: James F. Evans Collection

2068. Everything old is new again : capitalizing on the craze over antique tractors, Du Pont creates the classic tractor collection

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Harvey, John (author / Communications Programs Manager, Du Pont Agricultural Products, Wilmington, DE) and Communications Programs Manager, Du Pont Agricultural Products, Wilmington, DE
Format:: Journal article
Publication Date:: 1989-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C03979
Journal Title:: Agri Marketing
Journal Title Details:: 27(10) : 52-53
Notes:: James F. Evans Collection

2069. Reflecting on the Alar situation : lessons learned from the crisis by one who served in the trenches

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Clayton, Deborah (author / Free-lance Agricultural Writer, Philadelphia) and Free-lance Agricultural Writer, Philadelphia
Format:: Journal article
Publication Date:: 1989-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C03980
Journal Title:: Agri Marketing
Journal Title Details:: 27(10) : 66, 70
Notes:: James F. Evans Collection

2070. An agency perspective on editorial integrity

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Harrison, Susan (author / Executive Vice President, Davis Harrison Advertising, Chicago) and Executive Vice President, Davis Harrison Advertising, Chicago
Format:: Journal article
Publication Date:: 1989-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C04012
Journal Title:: Agri Marketing
Journal Title Details:: 27(9) : 78-79

2071. Sharing the wealth : funds for company-sponsored publications come from many sources

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Fosshage, Neal (author / Account Manager, Fieldhagen Publishing Inc., St Paul, MN) and Account Manager, Fieldhagen Publishing Inc., St Paul, MN
Format:: Journal article
Publication Date:: 1990-02
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C04063
Journal Title:: Agri Marketing
Journal Title Details:: 28 (2) : 50-51
Notes:: James F. Evans Collection

2072. Getting a good idea going : a firsthand look at how Gehl launched its customer/dealer magazine

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Peterson, Rich (author / Account Supervisor, The Brady Co., Menomonee Falls, WI) and Account Supervisor, The Brady Co., Menomonee Falls, WI
Format:: Journal article
Publication Date:: 1990-02
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C04064
Journal Title:: Agri Marketing
Journal Title Details:: 28 (2) : 52-54
Notes:: James F. Evans Collection

2073. Scoring a database hit : creating a good list is key to custom publishing victory

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Tennant, Patty (author / List Retail Manager, Farmer Data Bank, Bloomington, MN) and List Retail Manager, Farmer Data Bank, Bloomington, MN
Format:: Journal article
Publication Date:: 1990-02
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C04065
Journal Title:: Agri Marketing
Journal Title Details:: 28 (2) : 55
Notes:: Farm Family America, James F. Evans Collection

2074. Procuring printing perfection : organization and understanding of the process averts catalog catastrophes

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Van Arnam,Patrick (author / President, Heartland Press, Spencer, IA) and President, Heartland Press, Spencer, IA
Format:: Journal article
Publication Date:: 1990-02
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C04066
Journal Title:: Agri Marketing
Journal Title Details:: 28 (2) : 56-57
Notes:: James F. Evans Collection

2075. Back to basics : maximizing response rates leads to solid research results (marketing research, survey)

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Davis, Christine S. (author / President, Horace Kelly and Associates, Winston-Salem, NC) and President, Horace Kelly and Associates, Winston-Salem, NC
Format:: Journal article
Publication Date:: 1990-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C04089
Journal Title:: Agri Marketing
Journal Title Details:: 28(3) : 22-24
Notes:: James F. Evans Collection

2076. Hitting the bull's eye : focus groups allow companies to take proper aim in the marketplace (marketing research)

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kroupa, Gene (author / President, Gene Kroupa and Associates, Madison, WI) and President, Gene Kroupa and Associates, Madison, WI
Format:: Journal article
Publication Date:: 1990-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C04090
Journal Title:: Agri Marketing
Journal Title Details:: 28(3) : 25-29
Notes:: James F. Evans Collection. Eugene A. Kroupa Collection.

2077. Probing producer preference : conjoint analysis reveals how specific product features impact buying habits (marketing research)

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Longfellow, Dale (author / President, Rockford Research, St Paul, MN) and President, Rockford Research, St Paul, MN
Format:: Journal article
Publication Date:: 1990-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C04091
Journal Title:: Agri Marketing
Journal Title Details:: 28(3) : 30-31
Notes:: James F. Evans Collection

2078. Becoming a classic : Hoard's Dairyman Cow Judging Contest craze carries on for 60 years

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gresham, Jim (author / Account Manager, Ken Schmidt Co Inc, Milwaukee) and Account Manager, Ken Schmidt Co Inc, Milwaukee
Format:: Journal article
Publication Date:: 1990-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C04092
Journal Title:: Agri Marketing
Journal Title Details:: 28(3) : 46-47
Notes:: James F. Evans Collection

2079. Agribusiness under attack : the industry needs to rally to confront the enemy - whoever it may be

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: The Agri Marketing Staff (author)
Format:: Journal article
Publication Date:: 1990-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04199
Journal Title:: Agri Marketing
Journal Title Details:: 28(5) : 22-24
Notes:: James F. Evans Collection

2080. The state of the ag media : new technology is shaping the way messages are delivered to the farmer

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Howell, Richard A. (author)
Format:: Journal article
Publication Date:: 1990-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04200
Journal Title:: Agri Marketing
Journal Title Details:: 28(5) : 31-32, 37
Notes:: James F. Evans Collection

2081. Just the facts, ma'ma : radio spots utilize humor to address a sensitive issue

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: The Agri Marketing Staff (author)
Format:: Journal article
Publication Date:: 1990-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04201
Journal Title:: Agri Marketing
Journal Title Details:: 28(5) : 94-95, 111
Notes:: James F. Evans Collection

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