Hitting the bull's eye : focus groups allow companies to take proper aim in the marketplace (marketing research)

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kroupa, Gene (author / President, Gene Kroupa and Associates, Madison, WI) and President, Gene Kroupa and Associates, Madison, WI
    Format:
    Journal article
    Publication Date:
    1990-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C04090
    Journal Title:
    Agri Marketing
    Journal Title Details:
    28(3) : 25-29
    Notes:
    James F. Evans Collection. Eugene A. Kroupa Collection.

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