- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Peterson, Rich (author / Account Supervisor, The Brady Co., Menomonee Falls, WI) and Account Supervisor, The Brady Co., Menomonee Falls, WI
- Format:
- Journal article
- Publication Date:
- 1990-02
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C04064
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 28 (2) : 52-54
- Subject Term:
- advertising, direct marketing, farm journals, journals, media effectiveness, and media selection
- Notes:
- James F. Evans Collection
