Subject Term: marketing communication / Journal Title: Agri Marketing

Start Over Subject Term marketing communication Journal Title Agri Marketing

1. What's new in the agency business?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Dawes, Glenn (author), Young, Jeff (author), Broadhead, Dean (author), Tessmann, Marcy (author), McClelland, Rob (author), Oliver, Tim (author), Guse, Greg (author), Boyer, Robert (author), and Martin, Diane (author)
Format:: Journal article
Publication Date:: 2014-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02656
Journal Title:: Agri Marketing
Journal Title Details:: 52(4) : 23-24, 26, 28

2. Largest communications agencies

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2014-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02657
Journal Title:: Agri Marketing
Journal Title Details:: 52(4) : 30, 33-34, 36, 38, 40-41
Notes:: Annual listing of the largest communications agencies whose clients sell products and services within the agricultural industry and/or the rural lifestyle market.

3. Continuing to grow

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Rathai, Kenna (author)
Format:: Journal article
Publication Date:: 2014-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02658
Journal Title:: Agri Marketing
Journal Title Details:: 52(4) : 49-50, 52, 54
Notes:: Features the 2014 National Agri-Marketing Association Marketer of the Year.

4. The future for NAMA (National Agri-Marketing Association)

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Rathai, Kenna (author)
Format:: Commentary
Publication Date:: 2014-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02688
Journal Title:: Agri Marketing
Journal Title Details:: 52(3) : 66
Notes:: Report from the current president of NAMA in a question-answer format

5. Creating a winner, results

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2014-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02923
Journal Title:: Agri Marketing
Journal Title Details:: 52(5) : 20-21
Notes:: Case report about the "Best of Show" advertising campaign in the NAMA recognition program.

6. Crisis response on the farm

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2014-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02924
Journal Title:: Agri Marketing
Journal Title Details:: 52(5) : 22-23
Notes:: Case report of "Best of Show" public relations entry in the NAMA recognition program.

7. Comparing B2B and agri-marketers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Semler, Jack (author)
Format:: Journal article
Publication Date:: 2014-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02926
Journal Title:: Agri Marketing
Journal Title Details:: 52(5) : 25
Notes:: Report of research comparing use and evaluation of media by agri-marketers and business-to-business marketers. Results show significant differences.

8. Looking ahead at NAMA [National Agri-Marketing Association]

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kokes, Marvin (author)
Format:: Commentary
Publication Date:: 2015-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D05906
Journal Title:: Agri Marketing
Journal Title Details:: 53(3) : 66

9. Offering value to the customer

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: DeMers, Mary Streett (author), Findley, Kim (author), and Scholz, Christy (author)
Format:: Journal article
Publication Date:: 2015-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D06136
Journal Title:: Agri Marketing
Journal Title Details:: 53(5) : 24-25
Notes:: Focus on premiums and incentives.

10. Implementing new ag technologies

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Wilbur, Mike (author)
Format:: Commentary
Publication Date:: 2015-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D06137
Journal Title:: Agri Marketing
Journal Title Details:: 53(5) : 34

11. What's new in the agency business?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Young, Jeff (author), Burgy, Beth (author), Fleck, Laurie (author), Perrin, Mark (author), Oliver, Tim (author), Steever, Sara (author), Martin, Diane (author), and Hansen, Dave (author)
Format:: Journal article
Publication Date:: 2015-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D06160
Journal Title:: Agri Marketing
Journal Title Details:: 53(4) : 23-24, 26-27, 28
Notes:: Leaders of U.S. advertising agencies that specialize in serving agricultural clients report on trends in their field.

12. Largest communications agencies

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2015-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D06161
Journal Title:: Agri Marketing
Journal Title Details:: 53(4) : 30, 32, 34, 36, 38-39
Notes:: Annual report of activity by major U.S. advertising agencies that serve agricultural clients.

13. Success through career diversity

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gustafson, Mike (author)
Format:: Journal article
Publication Date:: 2015-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D06162
Journal Title:: Agri Marketing
Journal Title Details:: 53(4) : 46-48, 50

14. People power: begin with behaviors

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Bannon, Joe (author)
Format:: Commentary
Publication Date:: 2015-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D06163
Journal Title:: Agri Marketing
Journal Title Details:: 53(4) : 51

15. Persuading buyers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Downey, Scott (author)
Format:: Commentary
Publication Date:: 2015-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D06380
Journal Title:: Agri Marketing
Journal Title Details:: 53(6) : 39

16. Setting a high bar for farm shows

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gamble, Chuck (author)
Format:: Journal article
Publication Date:: 2015-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D06384
Journal Title:: Agri Marketing
Journal Title Details:: 53(6) : 58

17. Utilizing digital media in agriculture

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Landry, Lesley (author), Carlson, Wayne (author), Johnson, Michele (author), Harding, Shawn (author), Stewart, Janine (author), and Steever, Sara (author)
Format:: Journal article
Publication Date:: 2016-01
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D06564
Journal Title:: Agri Marketing
Journal Title Details:: 54(1) : 18-20

18. How to create great names

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Young, Mollie (author)
Format:: Journal article
Publication Date:: 2016-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D06582
Journal Title:: Agri Marketing
Journal Title Details:: 54(2) : 31

19. Top five wants

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Dawson, Kim (author / Syngenta Crop Protection)
Format:: Journal article
Publication Date:: 2008-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: D06629
Journal Title:: Agri Marketing
Journal Title Details:: 46(6) : 31
Notes:: Agri-marketer expresses desire to abide by the ag editorial industry code of ethics, enforcing the code across all advertisers.

20. Direct's new landscape

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Comella, Patsy (author)
Format:: Journal article
Publication Date:: 2010-01
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D06691
Journal Title:: Agri Marketing
Journal Title Details:: 48(1) : 33

21. Best of 2009 - Canadian Agri-Marketing Association

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2010-01
Published:: Canada
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D06692
Journal Title:: Agri Marketing
Journal Title Details:: 48(1) : 52-56

22. Women leading ag agencies

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: VonderHaar, Tina (author), Burgy, Beth (author), Tessmann, Marcy (author), Duff, Mary Jane (author), Ries, Rhonda (author), Steever, Sara (author), Martin, Diane (author), Cleaver, Leigh Ann (author), and Adams, Lisa A. (author)
Format:: Journal article
Publication Date:: 2016-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07078
Journal Title:: Agri Marketing
Journal Title Details:: 54(4) : 24-26, 28
Notes:: Features presidents/principals of nine marketing communications agencies that serve agricultural clients.

23. Largest communications agencies

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2016-05
Published:: USA: Henderson Communications L.L.C., Adel, Iowa.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07079
Journal Title:: Agri Marketing
Journal Title Details:: 54(4) : 29-30, 32, 34, 36, 38-39

24. Ensuring your brand name's success

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Young, Mollie (author)
Format:: Journal article
Publication Date:: 2016-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07080
Journal Title:: Agri Marketing
Journal Title Details:: 54(4) : 52
Notes:: Agri-Marketing Update - Part 2.

25. Bringing agriculture to consumers

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2016-07
Published:: USA: Henderson Communications L.L.C., Adel, Iowa.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07418
Journal Title:: Agri Marketing
Journal Title Details:: 54(6) : 40-42
Notes:: Describes introduction of the Winfield Crop Adventure, an experimental museum in Indiana dedicated to modern farming.

26. #AgLoudAgProud campaign launched

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2016-07
Published:: USA: Henderson Communications L.L.C., Adel, Iowa.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07420
Journal Title:: Agri Marketing
Journal Title Details:: 54(6) : 55-56

27. Agencies on farm broadcasting

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Landry, Lesley (author), Larson, Amy (author), Thompson, Trista (author), and Larson, Lee (author)
Format:: Journal article
Publication Date:: 2016-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07711
Journal Title:: Agri Marketing
Journal Title Details:: 54(7) : 40, 42, 44

28. Case IH rethinks planters

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gustafson, Mike (author)
Format:: Journal article
Publication Date:: 2016-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07844
Journal Title:: Agri Marketing
Journal Title Details:: 54(9) : 29-30, 32-33

29. Determining value for your customer and communicating it

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Secor, Will (author)
Format:: Commentary
Publication Date:: 2016-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07845
Journal Title:: Agri Marketing
Journal Title Details:: 54(9) : 44

30. Marketing Services Guide 2016

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: directories
Publication Date:: unknown
Published:: International: Henderson Communications L.L.C., Adel, Iowa.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 161 Document Number: D07901
Journal Title:: Agri Marketing
Journal Title Details:: 53(10)
Notes:: 124 pages.

31. Utilizing social media in agriculture

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Campbell, Andria (author), McGowen, Addie (author), Hallowell, Lori (author), Herren, Kendall (author), Thompson, Trista (author), Walter, Jeff (author), and Fisher, Marty (author)
Format:: Journal article
Publication Date:: 2017-January/February
Published:: USA: Henderson Communications L.L.C., Adel, Iowa.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08122
Journal Title:: Agri Marketing
Journal Title Details:: 55(1) : 30-33

32. Bridging the farmer, consumer gap

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Forrest, Chris (author)
Format:: Journal article
Publication Date:: 2017-January/February
Published:: USA: Henderson Communications L.L.C., Adel, Iowa.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08124
Journal Title:: Agri Marketing
Journal Title Details:: 55(1) : 34
Notes:: Features a film, License to Farm," honored by the Canadian Agri Marketing Association

33. Ideas for your anniversary event

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ziebell, Dallas (author)
Format:: Journal article
Publication Date:: 2017-03
Published:: USA: Henderson Communications L.L.C., Adel, Iowa.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08286
Journal Title:: Agri Marketing
Journal Title Details:: 85(2) : 27

34. Trending in the agency business

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Steever, Sara (author), Caratelli, Caryn (author), Peck, Ed (author), Merritt, Rob (author), Casky, Neil (author), and Butler, Michael (author)
Format:: Journal article
Publication Date:: 2017-06
Published:: USA: Henderson Communications L.L.C., Adel, Iowa.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08735
Journal Title:: Agri Marketing
Journal Title Details:: 55(5) : 15-18

35. Largest communications agencies

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2017-06
Published:: USA: Henderson Communications L.L.C., Adel, Iowa.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08736
Journal Title:: Agri Marketing
Journal Title Details:: 55(5) : 19-31
Notes:: Annual directory of advertising agencies serving agricultural clients.

36. Keep listening. Keep learning

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gustafson, Mike (author)
Format:: Journal article
Publication Date:: 2017-06
Published:: USA: Henderson Communications L.L.C., Adel, Iowa.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08737
Journal Title:: Agri Marketing
Journal Title Details:: 55(5) : 42-47
Notes:: Features Greg Nickerson, CEO of Bader-Rutter, as National Agri-Marketing Association's "Marketer of the Year."

37. Keeping cotton's spirits high

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2017-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09030
Journal Title:: Agri Marketing
Journal Title Details:: 55(6) : 21-22
Notes:: 2017 Best of NAMA - Grand Champion

38. It's show time!

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2017-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09034
Journal Title:: Agri Marketing
Journal Title Details:: 55(6) : 44-56
Notes:: Ag/Rural Show Guide.

39. The latest in digital marketing

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Schenck, Bob (author), Herman, Matt (author), Arnold, James (author), Rao, Steve (author), Tourte, Don (author), West, Bob (author), and Yuskis, Courtney (author)
Format:: Journal article
Publication Date:: 2018-01
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09299
Journal Title:: Agri Marketing
Journal Title Details:: 56(1) : 16, 18-19

40. Farm shows open new eyes

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2017-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09300
Journal Title:: Agri Marketing
Journal Title Details:: 55(8) : 34
Notes:: Marketing communications firm takes new employees to a farm show to help orient them to agriculture.

41. Charleston|Orwig turns 25

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Henderson, Lynn (author)
Format:: Journal article
Publication Date:: 2017-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09301
Journal Title:: Agri Marketing
Journal Title Details:: 55(7) 28-31

42. Agri Marketing Services Guide 2017

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Directories
Publication Date:: 2016-12
Published:: International: Henderson Communications L.L.C., Adel, Iowa.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09305
Journal Title:: Agri Marketing
Journal Title Details:: 54(10)
Notes:: 156 pages.

43. Do you really know your advertising agency?

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1969-08
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09529
Journal Title:: Agri Marketing
Journal Title Details:: 7(8) : 16-18, 20
Notes:: Eugene A. Kroupa Collection.

44. How to put premiums to work

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1969-08
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09530
Journal Title:: Agri Marketing
Journal Title Details:: 7(8) : 26-28
Notes:: Eugene A. Kroupa Collection

45. What happens when your TV talks to farmers?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: McGuiness, Donald (author)
Format:: Journal article
Publication Date:: 1969-08
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09531
Journal Title:: Agri Marketing
Journal Title Details:: 7(8) : 34, 144
Notes:: Eugene A. Kroupa Collection

46. Working with agencies update

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Graham, Ben (author), Young, Jeff (author), Tessmann, Marcy (author), Charpentier, Tina (author), Steever, Sara (author), Jacobsen, Marie (author), and Martin, Diane (author)
Format:: Journal article
Publication Date:: 2018-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09556
Journal Title:: Agri Marketing
Journal Title Details:: 56(4) : 22, 24, 26, 28

47. Largest communications agencies 2017

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2018-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09557
Journal Title:: Agri Marketing
Journal Title Details:: 56(4) : 30-45

48. 40 years of forging new paths

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Martin, Diane (author)
Format:: Journal article
Publication Date:: 2018-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09558
Journal Title:: Agri Marketing
Journal Title Details:: 56(4) : 46

49. Altheide, Merrys inducted into ARC's (Agricultural Relations Council's) Hall of Fame

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2018-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09787
Journal Title:: Agri Marketing
Journal Title Details:: 56(6) : 20-22

50. Outsourcing ag sales activities

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Madson, Arron (author), Kelley, Jay (author), and Weldon, Jackie (author)
Format:: Journal article
Publication Date:: 2018-10
Published:: USA: Henderson Communications L.L.C., Adel, Iowa.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09899
Journal Title:: Agri Marketing
Journal Title Details:: 56(8) : 29-32

51. Do marketers need salespeople?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Downey, Scott (author)
Format:: Commentary
Publication Date:: 2018-11
Published:: USA: Henderson Communications L.L.C., Adel, Iowa.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10027
Journal Title:: Agri Marketing
Journal Title Details:: 56(9) : 22

52. Ag economy not slowing Farm Journal's growth

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Weber, Andy (author / CEO, Farm Journal)
Format:: Journal article
Publication Date:: 2019-01
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10276
Journal Title:: Agri Marketing
Journal Title Details:: 57(1) : 33-34
Notes:: via journal

53. Marketing agencies roundup

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: King, Julia (author), Young, Jeff (author), Unterweger, Brittany (author), Fleck, Laurie (author), Henderson, Kerry (author), Ries, Rhonda (author), and Walter, Jeff (author)
Format:: Journal article
Publication Date:: 2019-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10585
Journal Title:: Agri Marketing
Journal Title Details:: 57(4) : 22-28
Notes:: via library catalog., Reports from eight agri-marketing communications agencies on what's new and vital in their profession.

54. Largest communications agencies

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2019-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10586
Journal Title:: Agri Marketing
Journal Title Details:: 57(4) : 32-43
Notes:: via library catalog., Annual listing of the largest marketing communications agencies whose clients sell products and services within the agricultural industry and/or the rural lifestyle industry.

55. The making of a master marketer

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2019-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10587
Journal Title:: Agri Marketing
Journal Title Details:: 57(4) : 48-51
Notes:: via library catalog., Features the recipient of the 2019 Marketer of the Year award from the National Agri-Marketing Association.

56. How do your broadcast media stack up on the market news scale?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kroupa, Gene (author)
Format:: Journal article
Publication Date:: 1976-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10663
Journal Title:: Agri Marketing
Journal Title Details:: 14(4) : 34, 36, 38

57. Ag market research about 20 years behind consumer businesses

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Olins, Robert (author / Young and Rubicam)
Format:: Journal article
Publication Date:: 1975-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10669
Journal Title:: Agri Marketing
Journal Title Details:: 13(9) : 20-22

58. How Hesston rounds up its own tv networks

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1976-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 34 Document Number: D10670
Journal Title:: Agri Marketing
Journal Title Details:: 14(4) : 43-46

59. How to make a grand champion

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2019-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10709
Journal Title:: Agri Marketing
Journal Title Details:: 57(5) : 22-23
Notes:: Describes an advertising campaign named Grand Champion of the 2019 award program of National Agri-Marketing Association. Features Wyffels Hybrids.

60. Emotion and the customer journey

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Castro, Luciano (author)
Format:: Journal article
Publication Date:: 2020
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D11528
Journal Title:: Agri Marketing
Journal Title Details:: 58(2) : 17
Notes:: Author emphasized the opportunity for agricultural industry players to expose potential buyers to emotions "in a space where, oftentimes, products are perceived similarly." Author presented ways to build emotion into the customer experience.

61. Nearly invisible ag sales revolution

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Aeschliman, David (author)
Format:: Commentary
Publication Date:: 2020-09
Published:: USA: Henderson Communications L.L.C., Adel, Iowa.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D11954
Journal Title:: Agri Marketing
Journal Title Details:: 58(7) : 38
Notes:: Describes a disruption in past sales and marketing approaches related to food, consumers, and agriculture. Offers counsel for training of ag salespeople for the future.

62. The future of experiential marketing

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Camma, David (author)
Format:: Journal article
Publication Date:: 2020-12
Published:: USA: Henderson Communications L.L.C., Adel, Iowa.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D12083
Journal Title:: Agri Marketing
Journal Title Details:: 58 : 19-22
Notes:: Via print subscription., Digital experience director of Osborn Barr Paramore (ABP) describes some marketing steps taken, "bringing our digital experience and experiential teams together to create new activations that work across channels." Examples included a NASCAR race experience for DEKALB at Kansas Speedway and a geodesic dome activation at Farm Progress Show 2019 for Nutrien Ag Solutions.

63. Outsourcing ag sales activities

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Phillips, Monica (author / AgCall USA), Bettison, Richard (author / Beck Ag), and Burtch, Sarah (author / Direct Contact, Inc.)
Format:: Journal article
Publication Date:: 2020-12
Published:: USA: Henderson Communications L.L.C., Adel, Iowa.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12084
Journal Title:: Agri Marketing
Journal Title Details:: 58 : 31-32
Notes:: Via UI Library subscription, Invited comments from representatives of three firms that provide outsourcing services involving agri-marketing during the pandemic.

64. Ag commodity marketing helping hand

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Brock, Richard (author / Brock Associates)
Format:: Commentary
Publication Date:: 2020-12
Published:: USA: Henderson Communications L.L.C., Adel, Iowa.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12085
Journal Title:: Agri Marketing
Journal Title Details:: 58 : 34
Notes:: Via UI Library subscription., Owner-president of Brock Associates, Milwaukee, Wisconsin, describes his career, the services his firm provides, outlook for agricultural commodities, and farm policy changes anticipated with the new federal administration.

65. The future of experiential marketing

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Camma, David (author)
Format:: Journal article
Publication Date:: 2020-12
Published:: USA: Henderson Communications L.L.C., Adel, Iowa.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12113
Journal Title:: Agri Marketing
Journal Title Details:: 58(619) : 19-22
Notes:: "Experiential marketing can be interpreted many ways, but our approach helps brands create relationships with target audiences through immersive and memorable interactions." Approach used by Osborn Barr Paramore, agri-marketing communications agency, St. Louis, Missouri.

66. Outsourcing ag sales activities

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Phillips, Monica (author / AgCall USA), Bettison, Richard (author / Beck Ag), and Burtch, Sarah (author / Direct Contact, Inc.)
Format:: Journal article
Publication Date:: 2020-12
Published:: USA: Henderson Communications L.L.C., Adel, Iowa.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12114
Journal Title:: Agri Marketing
Journal Title Details:: 58(619): 31-32
Notes:: University of Illinois subscription., Reports from three firms that provide outsourcing services to clients involving agricultural sales.

67. Marketing Services Guide 2020

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Directories
Publication Date:: 2020
Published:: International: AgriMarketing Magazine
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12160
Journal Title:: Agri Marketing
Notes:: Print copy from publisher by subscription. 154 pages., Annual directory and guide including sections: companies, marketing services, agencies, agricultural publications, broadcast, e-business associations, telephone directory, National Agri-Marketing Association (NAMA) directory, and Canadian Agri-Marketing Association (CAMA) directory.

68. Largest Communications Agencies

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2022-05
Published:: United States: National Agri-Marketing Association
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12554
Journal Title:: Agri Marketing
Journal Title Details:: p. 16-23
Notes:: 8pgs, Following is Agri Marketing's annual listing of the largest marketing communications agencies whose clients sell products and services within the agricultural industry and/or to the rural lifestyle consumer.

69. Consumer marketing: California raisins launch new campaign

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Bedwell, Kim (author)
Format:: Journal article
Publication Date:: 2006-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25102
Journal Title:: Agri Marketing
Journal Title Details:: 44(9) : 37-38

70. Relationship marketing: getting back to basics

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Lafferty, Jed (author)
Format:: Journal article
Publication Date:: 2006-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25103
Journal Title:: Agri Marketing
Journal Title Details:: 44(9) : 45

71. New solutions and updates on services from suppliers to agri-marketers

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2006-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25104
Journal Title:: Agri Marketing
Journal Title Details:: 44(9) : 46-48
Notes:: Eight suppliers of direct/relationship marketing services report on their services for agri-marketers.

72. Marketing the CowParade

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2007
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25464
Journal Title:: Agri Marketing
Journal Title Details:: 45(1) : 19

73. Cotton Incorporated: developing exciting new uses and marketing programs for one of the world's oldest crops

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Hunt, Mitzi (author)
Format:: Journal article
Publication Date:: 2007
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25468
Journal Title:: Agri Marketing
Journal Title Details:: 45(1) : 52-53
Notes:: Posted at http://www.agrimarketing.com/show_story.php?id=44192

74. Product innovation drives this company's success

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Henderson, Lynn (author)
Format:: Journal article
Publication Date:: 2007
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25469
Journal Title:: Agri Marketing
Journal Title Details:: 45(1) : 54-55, 57
Notes:: Posted at http://www.agrimarketing.com/show_story.php?id=44196, Case report about marketing strategies of Great Plains Manufacturing, Inc., Salina, Kansas.

75. What's in a title?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Henderson, Lynn (author)
Format:: Journal article
Publication Date:: 2007
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25471
Journal Title:: Agri Marketing
Journal Title Details:: 45(1) : 4
Notes:: Posted at http://www.agrimarketing.com/show_story.php?id=44204

76. Agri Marketing Agency Issue

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Agri Marketing staff (author)
Format:: Directory
Publication Date:: 2002-05
Published:: USA: Doane Agricultural Services Company, St. Louis, Missouri
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 157 Document Number: C25571
Journal Title:: Agri Marketing
Journal Title Details:: 40(5)
Notes:: 56 pages

77. Measuring the impact of word of mouth marketing

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Erickson, Kathleen (author)
Format:: Journal article
Publication Date:: 2007-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25659
Journal Title:: Agri Marketing
Journal Title Details:: 45(2) : 14
Notes:: Posted at http://www.agrimarketing.com/show_story.php?id=44503

78. Focus on the rural lifestyle market: successes in serving this market

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Embury, Greg (author), Oldvader, Daryl (author), Fahey, Joe (author), and Fohl, Blake (author)
Format:: Journal article
Publication Date:: 2007-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25660
Journal Title:: Agri Marketing
Journal Title Details:: 45(2) : 29-30
Notes:: Posted at http://www.agrimarketing.com/show_story.php?id=44505

79. Cabela's: targeting the rural lifestylers nets growth since 1961

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Draper, David (author)
Format:: Journal article
Publication Date:: 2007-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25662
Journal Title:: Agri Marketing
Journal Title Details:: 45(2) : 40-41
Notes:: Posted at http://www.agrimarketing.com/show_story.php?id=44517

80. Service calls: the value of non-selling activity

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Downey, Scott (author)
Format:: Journal article
Publication Date:: 2007-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25663
Journal Title:: Agri Marketing
Journal Title Details:: 45(2) : 52
Notes:: Posted at http://www.agrimarketing.com/show_story.php?id=44520

81. Rabobank: taking the country by storm

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Henderson, Lynn (author)
Format:: Journal article
Publication Date:: 2007-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25664
Journal Title:: Agri Marketing
Journal Title Details:: 45(2) : 42-45
Notes:: Posted at http://www.agrimarketing.com/show_story.php?id=44518

82. Building success through service

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gunderson, Michael (author)
Format:: Journal article
Publication Date:: 2007-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25678
Journal Title:: Agri Marketing
Journal Title Details:: 45(3) : 13
Notes:: Posted at http://www.agrimarketing.com/show_story.php?id=44767

83. IndyCar Series fuels consumer interest in ethanol

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Broadhead, Dean (author)
Format:: Journal article
Publication Date:: 2007-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25680
Journal Title:: Agri Marketing
Journal Title Details:: 45(3) : 36-37
Notes:: Posted at http://www.agrimarketing.com/show_story.php?id=44793

84. Best of NAMA 2007

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2007-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25681
Journal Title:: Agri Marketing
Journal Title Details:: 45(3) : 44-65
Notes:: Posted at http://www.agrimarketing.com/show_story.php?id=44815

85. Managing your second season

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Downey, W. David (author) and Downey, W. Scott (author)
Format:: Journal article
Publication Date:: 2007-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25808
Journal Title:: Agri Marketing
Journal Title Details:: 45(4) : 16
Notes:: Posted at http://www.agrimarketing.com/show_story.php?id=45180

86. Extending your marketing reach through peer influence

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Erickson, Kathleen (author)
Format:: Journal article
Publication Date:: 2007-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25809
Journal Title:: Agri Marketing
Journal Title Details:: 45(4) : 24
Notes:: Posted at http://www.agrimarketing.com/show_story.php?id=45191

87. Updates from agency leaders

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2007-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25811
Journal Title:: Agri Marketing
Journal Title Details:: 45(4) : 30, 32-33, 36
Notes:: Posted at http://www.agrimarketing.com/show_story.php?id=45208, Leaders of 10 marketing communications agencies that specialize in the agricultural industry share what's new in their firms.

88. Marketers report on their expectations and measures of agency success

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2007-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25812
Journal Title:: Agri Marketing
Journal Title Details:: 45(4) : 40-41
Notes:: Posted at http://www.agrimarketing.com/show_story.php?id=45209, Representatives of three agricultural marketers describe their expectations and measures of agency success.

89. Optimizing agency relationships

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ellis, Menno (author)
Format:: Journal article
Publication Date:: 2007-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25813
Journal Title:: Agri Marketing
Journal Title Details:: 45(4) : 42
Notes:: Posted at http://www.agrimarketing.com/show_story.php?id=45211

90. Annual listing: largest communications agencies

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2007-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25814
Journal Title:: Agri Marketing
Journal Title Details:: 45(4) : 44, 46-48, 50, 52, 54

91. Phil Johnson coaches clients and agency to successes

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Henderson, Lynn (author / Agri Marketing Magazine)
Format:: Journal article
Publication Date:: 2007-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 158 Document Number: C25818
Journal Title:: Agri Marketing
Journal Title Details:: : 14-16, 18 in Special Supplement
Notes:: Features NAMA 2007 marketer of the year, Phil Johnson of Colle + McVoy, Minneapolis, Minnesota.

92. Marketing with your customers through WOMM marketing

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Erickson, Kathleen (author)
Format:: Journal article
Publication Date:: 2007-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25886
Journal Title:: Agri Marketing
Journal Title Details:: 45(5) : 38-39
Notes:: Posted at www.agrimarketing.com/show_story.php?id=45421, Emphasis on word-of-mouth marketing.

93. Key component in the marketing mix

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Nelson, Becky (author)
Format:: Journal article
Publication Date:: 2007-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25890
Journal Title:: Agri Marketing
Journal Title Details:: 45(5) : 50
Notes:: Posted at www.agrimarketing.com/show_story.php?id=45433

94. Sustained sales increases with word of mouth marketing

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Erickson, Kathleen (author)
Format:: Journal article
Publication Date:: 2007-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26085
Journal Title:: Agri Marketing
Journal Title Details:: 45(6) : 14
Notes:: Posted at www.agrimarketing.com/show_story.php?id=45871

95. Awards, recognition, media, marketing: everybody wins

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: McCloskey, Kim (author)
Format:: Advertorial
Publication Date:: 2007-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26086
Journal Title:: Agri Marketing
Journal Title Details:: 45(6) : 22-23
Notes:: Posted at www.agrimarketing.com/show_story.php?id=45874

96. Segmentation to the farm gate

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Akridge, Jay (author) and Reimer, Aaron (author)
Format:: Journal article
Publication Date:: 2007-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26087
Journal Title:: Agri Marketing
Journal Title Details:: 45(6) : 24
Notes:: Posted at www.agrimarketing.com/show_story.php?id=45875

97. Building the company brand: build the trust that builds sales

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Roads, Craig (author)
Format:: Journal article
Publication Date:: 2007-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26089
Journal Title:: Agri Marketing
Journal Title Details:: 45(6) : 29, 32
Notes:: Posted at www.agrimarketing.com/show_story.php?id=45899

98. What media directors want from ag media providers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Henke, Laura (author), Kincaid, Susan (author), Hendrickson, Vicki (author), and Brokaw, Karen (author)
Format:: Journal article
Publication Date:: 2007-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26091
Journal Title:: Agri Marketing
Journal Title Details:: 45(6) : 34-35
Notes:: Posted at www.agrimarketing.com/show_story.php?id=45902

99. Putting a brand on tomatoes

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2007-07
Published:: Canada
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26092
Journal Title:: Agri Marketing
Journal Title Details:: 45(6) : 52
Notes:: Posted at www.agrimarketing.com/show_story.php?id=45917

100. Putting the power of word of marketing to work

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Erickson, Kathleen (author)
Format:: Journal article
Publication Date:: 2007-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26325
Journal Title:: Agri Marketing
Journal Title Details:: 45(7) : 14
Notes:: Posted at www.agrimarketing.com/show_story.php?id=46278

Search

Search Constraints

Search Results

Limit your search

Collection

Format

Publication Year

Subject Term

Language

Journal Title

Within Last x Years