Measuring the impact of word of mouth marketing

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Erickson, Kathleen (author)
    Format:
    Journal article
    Publication Date:
    2007-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25659
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(2) : 14
    Subject Term:
    face-to-face communication, interpersonal communication, media effectiveness, marketing communication, and word-of-mouth marketing
    Notes:
    Posted at http://www.agrimarketing.com/show_story.php?id=44503

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