- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kroupa, Gene (author)
- Format:
- Journal article
- Publication Date:
- 1976-04
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10663
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 14(4) : 34, 36, 38
- Subject Term:
- agribusiness, broadcast, farmers, information sources, listenership, market information, marketing, media effectiveness, radio, rural broadcasts, television, television viewing, market reports, marketing communication, and agri-marketing
