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    Start Over Format Journal article Subject Term branding

    1. "Single-minded, compelling, and unique”: visual communications, landscape, and the calculated aesthetic of place branding

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Porter, Nicole (author)
    Format:
    Journal article
    Publication Date:
    2013-05-16
    Published:
    Australia: Taylor & Francis Group Ltd., 2 Park Square Oxford OX14 4RN United Kingdom
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 168 Document Number: D08567
    Journal Title:
    Environmental Communication
    Journal Title Details:
    7 (3): 231-154

    2. #TransformFFA: an analysis of social media content during the 2016 national FFA convention

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rogers-Randolph, Tiffany M. (author), Lundy, Lisa K. (author), Harsh, Jessica L. (author), and Rabon, Raychel (author)
    Format:
    Journal article
    Publication Date:
    2018
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09222
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    102(1) Article7

    3. 10 rebranding lessons every communicator should know

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Alcorn, Lynette (author) and Cooperative Communicators Association
    Format:
    Journal article
    Publication Date:
    2009-08-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29287
    Journal Title:
    CCA News
    Notes:
    Via online issue. 3 pages., Guidelines based on a rebranding initiative for CoBank.

    4. A model of technology transfer in the seed sector based on brand strength, social distance and intrinsic product value

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Niab, S.R. Draper (author)
    Format:
    Journal article
    Publication Date:
    2001-12
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26112
    Journal Title:
    Plant Varieties and Seeds
    Journal Title Details:
    14(3) : 215-226

    6. An exploration of consumer perceptions of plants and plant characteristics: a qualitative study of Florida plant and garden consumers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wilson, Kathryn (author), Barnes, Carly (author), and Irani, Tracy (author)
    Format:
    Journal article
    Publication Date:
    2013
    Published:
    USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE)
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 190 Document Number: D02171
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    97(3) : 32-44

    7. Animals in advertising: Love dogs? Love the ad!

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Lancendorfer, Karen M. (author / Haworth College of Business), Atkin, JoAnn L. (author / Haworth College of Business), and Reece, Bonnie B. (author / Michigan State University)
    Format:
    Journal article
    Publication Date:
    unknown
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177 Document Number: C30374
    Journal Title:
    Journal of Business Research
    Journal Title Details:
    61
    Notes:
    2008

    8. Assessing input brand loyalty among U.S. agricultural producers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Akridge, Jay T. (author), Martin, Marshall A. (author), and Harbor, Anetra L. (author)
    Format:
    Journal article
    Publication Date:
    2008
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29433
    Journal Title:
    International Food and Agribusiness Management Review
    Journal Title Details:
    11(1) : 17-37

    9. Authentic passion about Colombia

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Molleda, Juan-Carlos (author)
    Format:
    Journal article
    Publication Date:
    2009-04
    Published:
    Colombia: International Public Relations Association
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C29034
    Journal Title:
    Frontline
    Notes:
    Reports on efforts to revamp the image of a sombrero-clad farmer named Juan Valdez who has served as a coffee ambassador to the world since 1959.

    11. Branding food culture: UNESCO creative cities of gastronomy

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Pearson, David (author)
    Format:
    Journal article
    Publication Date:
    2016
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: D11588
    Journal Title:
    Journal of International Food and Agribusiness Marketing
    Journal Title Details:
    28(2) : 164-176
    Notes:
    14 pages., Online via UI e-subscription., Researchers analyzed the co-branding between the United Nations and the urban centers that are successful in becoming UNESCO Creative Cities of Gastronomy. "Cities with this status have the potential to generate benefits from enhanced brand image, with associated economic and social rewards. However, it requires ongoing investment to create awareness among potential tourists and investors and in the development of enhanced pride and coordination among city residents and businesses."

    15. Branding the berries: consumers' strawberry purchasing intent and their attitude toward Florida strawberries

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ruth, Taylor K. (author) and Rumble, Joy N. (author)
    Format:
    Journal article
    Publication Date:
    2016
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07423
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    100(2) : 28-42

    16. Branding the land grant university: stakeholders' awareness and perceptions of the tripartite mission

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Irani, Tracy (author), Meyers, Courtney (author), Baker, Lauri (author), and Abrams, Katie (author)
    Format:
    Journal article
    Publication Date:
    2010-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C35997
    Journal Title:
    Journal of Extension
    Journal Title Details:
    48(6) : 6FEA9
    Notes:
    Via online. 11 pages.

    17. Building a successful dealership

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kanicki, Dave (author)
    Format:
    Journal article
    Publication Date:
    2008-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28271
    Journal Title:
    Agri Marketing
    Journal Title Details:
    46(7) : 40-42
    Notes:
    Posted at http://www.agrimarketingdigital.com/, Features an award-winning equipment dealer that serves the rural lifestyle market.

    22. Consolidation in the North American organic food processing sector, 1997-2007

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Howard, Philip H. (author)
    Format:
    Journal article
    Publication Date:
    2009
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 181 Document Number: C36385
    Journal Title:
    International Journal of Sociology of Agriculture and Food
    Journal Title Details:
    16(1) : 13-30

    23. Consumer preferences for agricultural product brands in an E-commerce environment

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wang, Erpeng (author), Liu, Zhenzhen (author), Gao, Zhifeng (author), Wen, Qin (author), and Geng, Xianhui (author)
    Format:
    Journal article
    Publication Date:
    2022-01-30
    Published:
    USA: Wiley Periodicals LLC
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12873
    Journal Title:
    Journal of Agribusiness
    Journal Title Details:
    Vol. 38, Iss. 2
    Notes:
    16 pages, Branding agricultural products are popular in the online market, but little is known about consumers' preferences for agricultural product brands in an E-commerce environment. This study analyzed consumer preferences for three types of agricultural product brands and the interaction effect among them in an E-commerce environment with a choice experiment. Our results show that regional brand shows remarkable complementary effects on grower brand and store brand, implying regional brand can enhance the value of other brands. Also, we found that there is a substitution effect between grower brand and store brand. Interestingly, we find that consumers prefer cheap or expensive fuji apples rather than middle-price ones, implying significant consumption stratification in the Chinese online food market. This study also confirms the importance of the time window of delivery. This paper can provide critical information to optimize brand strategies of agricultural products in an E-commerce environment. [EconLit citations: D12, Q11, Q13]

    24. Consumer response to point of purchase advertising for local brands

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Collart, Alba J. (author), Palma, Marco A. (author), and Carpio, Carlos E. (author)
    Format:
    Journal article
    Publication Date:
    2013-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09665
    Journal Title:
    Journal of Agricultural and Applied Economics
    Journal Title Details:
    45(2) : 229-242
    Notes:
    Findings suggested that in-store point-of-purchase advertising was not sufficient to significantly increase brand awareness and total demand for local ornamental brands. Buying frequency was found to increase both overall demand and likelihood of brand awareness.

    25. Creating brand identity creates demand for a commodity

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2007-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26630
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(9) : 34, 36
    Notes:
    Posted at www.agrimarketing.com, Describes a campaign by the Ethanol Promotion and Information Council to encourage public acceptance of bio-based fuel.

    26. Creative strategies in viral advertising: an application of Taylor's six-segment message strategy wheel

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Golan, Guy J. (author) and Zaidner, Lior (author)
    Format:
    Journal article
    Publication Date:
    2008
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 181 Document Number: C36506
    Journal Title:
    Journal of Computer-Mediated Communication
    Journal Title Details:
    13(4) : 959-972

    27. Delivering effective science communication: advice from a professional science communicator

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Illingworth, Sam (author)
    Format:
    Journal article
    Publication Date:
    2017-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11841
    Journal Title:
    Seminars on Cell and Developmental Biology
    Journal Title Details:
    70 : 10-16
    Notes:
    Online via keyword search of UI Library eCatalog and Elsevier.com. Open access., Author offers "practical advice for developing, delivering and evaluating effective science communication initiatives, based on over a decade of experience as being a professional science communicator."

    29. Endorser weight and perceptions of brand attitude and intent to purchase

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Westover, Michael Lea (author) and Randle, Quint (author)
    Format:
    Journal article
    Publication Date:
    2009
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D11600
    Journal Title:
    Journal of Promotion Management
    Journal Title Details:
    15 : 57-73
    Notes:
    18 pages., Online via UI e-subscription, Through an experimental design, this study examined the effects of the weight or body type of those modeled in advertisements on purchase intent for two types (diet and non-diet) of a fictitious brand of soda. Findings revealed that thinner models were associated with greater purchase intent and more positive brand belief for the diet drink. However, no relationship was found between model size and purchase intent or brand belief for the non-diet drink.

    31. Establishing a strong brand identity through a website: the case of Greek food SMEs

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Vlahvei, Aspasia (author), Notta, Ourania (author), and Grigoriou, Evita (author)
    Format:
    Journal article
    Publication Date:
    2013
    Published:
    Greece
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02742
    Journal Title:
    Procedia Economics and Finance
    Journal Title Details:
    5 : 771-778

    32. Evaluating the complementary relationship between local brand farm products and rural tourism: evidence from Japap

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ohe, Yasuo (author) and Kurihara, Shinichi (author)
    Format:
    Journal article
    Publication Date:
    2013
    Published:
    Japan
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02750
    Journal Title:
    Tourism Management
    Journal Title Details:
    35 : 278-283

    37. For Marijuana Venture, cannabis cultivation is serious business: how an eight-page newsletter grew into a 200-page monthly magazine in less than three years

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Dool, Greg (author)
    Format:
    Journal article
    Publication Date:
    2017
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 129 Document Number: D11265
    Journal Title:
    Folio
    Notes:
    July 13 issue via online. 3 pages.

    38. Growth-related measures of brand equity elasticity in food firms

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Sporleder, Thomas L. (author) and Liu, Juan (author)
    Format:
    Journal article
    Publication Date:
    2007
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26835
    Journal Title:
    International Food and Agribusiness Management Review
    Journal Title Details:
    10(1)
    Notes:
    Posted at AgEcon Search: http://agecon.lib.umn.edu

    39. How Red Bull is clipping journalism's wings

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Sellers, Daniel (author)
    Format:
    Journal article
    Publication Date:
    2014
    Published:
    Canada
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02684
    Journal Title:
    Ryerson Review of Journalism
    Notes:
    Spring 2014 issue. 4 pages., Author's experience in trying to examine a proliferating hybrid of journalism and advertising - branded content.

    40. How branded marketing and media campaigns can support a healthy diet and food well-being for Americans: evidence from 13 campaigns in the United States

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Englund, Tessa R. (author), Zhou, Mi (author), Hedrick, Valisa E. (author), and Kraak, Vivica I. (author)
    Format:
    Journal article
    Publication Date:
    2020
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: D11540
    Journal Title:
    Journal of Nutrition Education and Behavior
    Journal Title Details:
    52(1) : 87-95
    Notes:
    9 pages., Online via publisher., An adapted health-branding framework guided the 3-step mixed-methods approach to identify evidence for campaigns using a scoping review, comprehensive literature review (1990-2016), and key-informant interviews. Results showed that industry, government, and non-governmental organizations supported 13 campaigns that used various health-branding strategies.

    41. How large commercial producers choose input suppliers: expendable products from seed to animal health

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Borchers, Bryce (author), Roucan-Kane, Maud (author), Alexander, Corinne (author), Boehlje, Michael D. (author), Downey, W. Scott (author), and Gray, Allan W. (author)
    Format:
    Journal article
    Publication Date:
    2012
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 187 Document Number: D00983
    Journal Title:
    International Food and Agribusiness Management Review
    Journal Title Details:
    15(2) : 1-20

    43. IFAJ social media seminar emphasizes listening as well as talking

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Werblow, Steve (author)
    Format:
    Journal article
    Publication Date:
    2014-10
    Published:
    International: American Agricultural Editors' Association, New Prague, Minnesota
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: D05731
    Journal Title:
    AAEA ByLine
    Journal Title Details:
    : 21-22

    45. Influence of brand equity on milk choice: a choice experiment study

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Cavicchi, Alessio (author), Taglioni, Chiara (author), Torquati, Biancamaria (author), and Scarpa, Riccardo (author)
    Format:
    Journal article
    Publication Date:
    2011
    Published:
    Italy
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00241
    Journal Title:
    International Journal on Food System Dynamics
    Journal Title Details:
    2(3) : 305-325

    46. Logo lessons

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Alcorn, Lynette (author)
    Format:
    Journal article
    Publication Date:
    2009-09-22
    Published:
    USA: Cooperative Communicators Association.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29491
    Journal Title:
    CCA News
    Notes:
    2 pages.

    47. Looking back: what's in the cover?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Spangler, holly (author)
    Format:
    Journal article
    Publication Date:
    2016-12
    Published:
    USA: Penton Agriculture, St. Charles, Illinois.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07631
    Journal Title:
    Prairie Farmer
    Journal Title Details:
    188(12) : 28
    Notes:
    In the 175th anniversary issue of Prairie Farmer, this feature examines changes in the masthead from the 1850s to the 1990s.

    49. Managing Extension's internal brand: employees' perceptions of the functions and descriptors of Extension

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Settle, Quisto (author), Baker, Lauri M. (author), and Stebner, Scott (author)
    Format:
    Journal article
    Publication Date:
    2016
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07424
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    100(2) : 43-56

    50. McDonald's in the European Union: Do you want croc 'o legumes with that?

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Johnson, Alex (author), Giles, Blake (author), Smith, Christina (author), and Czarnik, Jill (author)
    Format:
    Journal article
    Publication Date:
    2008
    Published:
    International: International Business Immersion Program, University of Illinois, Urbana.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29353
    Journal Title:
    IBIP Student Magazine
    Journal Title Details:
    : 13-16