Format: Book chapter / Subject Term: marketing communication

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Batt, Peter J. (author)
Format:: Book chapter
Publication Date:: 2010
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36030
Notes:: Pages 105-118 in Christian Fischer and Monika Hartmann (eds.), Agri-food chain relationships. CAB International, Oxford, England. 288 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Fischer, Christian (author), Batt, Peter J. (author), and Lu, Hualiang (author)
Format:: Book chapter
Publication Date:: 2010
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36038
Notes:: Pages 237-249 in Christian Fischer and Monika Hartmann (eds.), Agri-food chain relationships. CAB International, Oxford, England. 288 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Hecht, Michael L. (author) and Lee, Jeong Kyu (author)
Format:: Book chapter
Publication Date:: 2008
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01367
Notes:: Pages 161-179 in W. Douglas Evans and Gerard Hastings (eds.), Public health branding: applying marketing for social change. Oxford University Press, Oxford, England. 304 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gordon, Ross (author), Hastings, Gerard (author), McDermott, Laura (author), and Evans, W. Douglas (author)
Format:: Book chapter
Publication Date:: 2008
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01365
Notes:: Pages 74-90 in W. Douglas Evans and Gerard Hastings (eds.), Public health branding: applying marketing for social change. Oxford University Press, Oxford, England. 304 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Carroll, Conor (author)
Format:: Book chapter
Publication Date:: 2009
Published:: UK
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29840
Notes:: Pages 15-27 in Adam Lindgreen, Martin K. Hingley and Joelle Vanhamme (eds.), The crisis of food brands: sustaining safe, innovative and competitive food supply. Gower Publishing Limited, Surrey, England. 352 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Farrelly, Matthew C. (author) and Davis, Kevin C. (author)
Format:: Book chapter
Publication Date:: 2008
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01366
Notes:: Pages 127-145 in W. Douglas Evans and Gerard Hastings (eds.), Public health branding: applying marketing for social change. Oxford University Press, Oxford, England. 304 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Wigley, Shelley (author) and Pfau, Michael (author)
Format:: Book chapter
Publication Date:: 2010
Published:: USA: Wiley-Blackwell, Chichester, UK.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36169
Notes:: Pages 568-590 in W. Timothy Coombs and Sherry J. Halladay (eds.), The handbook of crisis communication. Wiley-Blackwell, Chichester, U.K. 737 pages., Research study based on a pet food company that had suffered a real-life crisis in 2006 - a recall due to dog food contaminated with afllatoxin, a fungus that may occur in corn. Researchers assessed the effects of three pre-crisis public information strategies.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Freyer, B. (author) and Gossinger, K. (author)
Format:: Book chapter
Publication Date:: 2009
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C30422
Notes:: Pages 389-393 in Katie Millar, Pru Hobson West and Brigitte Nerlich (eds.), Ethical futures: bioscience and food horizons. Wageningen Academic Publishers, Wageningen, The Netherlands. 445 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: DeLind, L.B. (author)
Format:: Book chapter
Publication Date:: 2003
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19613
Notes:: Pages 192-206 in Jane Adams, Fighting for the farm: rural America transformed. University of Pennsylvania Press, Philadelphia. 338 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Puspa, Jofi (author), Voigt, Tim (author), and Kuhl, Rainer (author)
Format:: Book chapter
Publication Date:: 2009
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29846
Notes:: Pages 155-169 in Adam Lindgreen, Martin K. Hingley and Joelle Vanhamme (eds.), The crisis of food brands: sustaining safe, innovative and competitive food supply. Gower Publishing Limited, Surrey, England. 352 pages.

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