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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Puspa, Jofi (author), Voigt, Tim (author), and Kuhl, Rainer (author)
Format:
Book chapter
Publication Date:
2009
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29846
Subject Term:
audience analysis , communication research , consumers , food , food safety , knowledge , knowledge level , market analysis , market information , marketing research , marketing techniques , markets (selling) , networks , public attitudes , technological advancement , food industry , marketing communication , functional foods , Innovation , and food processing
Notes:
Pages 155-169 in Adam Lindgreen, Martin K. Hingley and Joelle Vanhamme (eds.), The crisis of food brands: sustaining safe, innovative and competitive food supply. Gower Publishing Limited, Surrey, England. 352 pages.
