Communicating before a crisis: an exploration of bolstering, CSR (corporate social responsibility) and inoculation practices

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wigley, Shelley (author) and Pfau, Michael (author)
    Format:
    Book chapter
    Publication Date:
    2010
    Published:
    USA: Wiley-Blackwell, Chichester, UK.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36169
    Subject Term:
    appeals (message), communication planning, crisis communication, food, image, message content, public relations, risk communication, risk management, marketing communication, and companion animals
    Notes:
    Pages 568-590 in W. Timothy Coombs and Sherry J. Halladay (eds.), The handbook of crisis communication. Wiley-Blackwell, Chichester, U.K. 737 pages., Research study based on a pet food company that had suffered a real-life crisis in 2006 - a recall due to dog food contaminated with afllatoxin, a fungus that may occur in corn. Researchers assessed the effects of three pre-crisis public information strategies.

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