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    11. Great advertising campaigns: how they achieve both creative and business objectives

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ind, Nicholas (author)
    Format:
    Book
    Publication Date:
    1993
    Published:
    UK: Kogan Page Limited, London, England
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29918
    Notes:
    223 pages., One of the featured campaigns (Chapter 13) involves the creation of Phileas Fogg to help establish a brand by British snack food marketer, Derwent Valley Foods.

    12. Innovations in food labeling

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Albert, Janice (author)
    Format:
    Book
    Publication Date:
    2010
    Published:
    International: Woodhead Publishing Limited, Oxford, United Kingdom, and Food and Agriculture Organization of the United Nations, Rome, Italy.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35638
    Notes:
    174 pages.

    13. International public relations: negotiating culture, identity and power

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Curtin, Patricia A. (author) and Gaither, T. Kenn (author)
    Format:
    Book
    Publication Date:
    2007
    Published:
    International: Sage Publications, Thousand Oaks, California.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28073
    Notes:
    304 pages., Includes a case report about how Kentucky Fried Chicken (KFC) is positioniong itself in China, Malaysia, India and the rest of Asia. Also refers to appeals used by the People for Ethical Treatment of Animals (PETA).

    15. Managing green issues

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Curtin, Tom (author)
    Format:
    Book
    Publication Date:
    2007
    Published:
    International: Palgrave Macmillan, Hampshire, England.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26732
    Notes:
    Second edition. 208 pages., Examines how companies can successfully manage controversial projects that have an impact on the environment.

    17. New Frontiers in environmental and social labeling

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Grote, Ulrike (author), Basu, Arnab K. (author), and Chau, Nancy H. (author)
    Format:
    Book
    Publication Date:
    2007
    Published:
    International: Physica-Verlag, Heidelberg, Germany.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26726
    Notes:
    241 pages., Papers presented at an international conference, "The role of labeling in the governance of global trade: the developing economy perspective," Bonn, Germany, March 18-19, 2005.

    19. Online journalism ethics: traditions and transitions

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Friend, Cecilia (author) and Singer, Jane B. (author)
    Format:
    Book
    Publication Date:
    2007
    Published:
    USA: M.E. Sharpe, Inc., Armonk, New York.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C37030
    Notes:
    245 pages., Includes (page 125) a brief mention of an ethics issue arising from a blogging project connected with marketing a new "Raging Cow" milk drink.