- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- McKenna, R. (author)
- Format:
- Book
- Publication Date:
- 1997
- Published:
- USA: Harvard University Press, Cambridge, Massachusetts.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25155
- Subject Term:
- change, food, food industries, marketing, mass media, social change, information technology, and marketing communication
- Notes:
- 204 pages.
