International public relations: negotiating culture, identity and power

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Curtin, Patricia A. (author) and Gaither, T. Kenn (author)
    Format:
    Book
    Publication Date:
    2007
    Published:
    International: Sage Publications, Thousand Oaks, California.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28073
    Subject Term:
    animal rights, campaigns, case studies, food, intercultural communication, interest groups, international communication, networks, poultry, public relations, social factors, food industry, and marketing communication
    Notes:
    304 pages., Includes a case report about how Kentucky Fried Chicken (KFC) is positioniong itself in China, Malaysia, India and the rest of Asia. Also refers to appeals used by the People for Ethical Treatment of Animals (PETA).

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