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2. Promotion & advertising for Kentucky's direct markets
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Stegelin, Forrest (author), Weckman, R. (author), Hoban, T.J. (author), and Strang, J. (author)
- Format:
- Paper
- Publication Date:
- unknown
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 107 Document Number: C10108
- Notes:
- University of Kentucky College of Agriculture Cooperative Extension Service. 17 p.
3. Consumer acceptance of raw apples treated with an antibacterial solution designed for home use
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- McWatters, K. H. (author), Doyle, M. P. (author), Walker, S. L. (author), Rimal, A. P. (author), and Venkitanarayanan, K. (author)
- Format:
- Journal article
- Publication Date:
- unknown
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 118 Document Number: C13452
- Journal Title:
- Journal of Food Protection
- Journal Title Details:
- <65(1): 106-110>
- Notes:
- 5 p.
4. Economics of food labeling
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Golan, E. (author)
- Format:
- Paper
- Publication Date:
- unknown
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 119 Document Number: C13611
- Notes:
- 49 p., Electronic file
5. Consumer food safety behavior: information sources
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Article
- Publication Date:
- unknown
- Published:
- USA: Economic Research Service/USDA, U.S. Department of Agriculture, washington, D.C.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 120 Document Number: C13646
- Notes:
- 3 p.
6. Perishable refrigerated products and home practices survey
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Survey
- Publication Date:
- unknown
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 120 Document Number: C13648
- Notes:
- 93 p., Retail Food Industry Center, University of Minnesota
7. Can we say what diet is best for health?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Katz, D.L. (author) and Meller, S. (author)
- Format:
- Journal article
- Publication Date:
- unknown
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02889
- Journal Title:
- Annual Review of Public Health
- Journal Title Details:
- 35 : 83-103
8. Why isn't ag invited to the party? Earning trust in innovation
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Fleck, Terry (author)
- Format:
- Opinion
- Publication Date:
- unknown
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 170 Document Number: D09214
- Notes:
- The Center for Food Integrity
9. Should hyping edible bugs focus on the experience instead of the environment?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- McCoy, Berly (author)
- Format:
- Online article
- Publication Date:
- 2019-01-10
- Published:
- United States: NPR: The Salt.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: D10106
- Notes:
- 5 pages.
10. What's healthy at the grocery store? Shoppers are often confused, survey finds
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ellis, Rebecca (author)
- Format:
- Online article
- Publication Date:
- 2019-01-24
- Published:
- USA: NPR: The Salt.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: D10113
- Notes:
- 5 pages., Via website.
11. Is label literacy a key to healthier food choice?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Food Insight (author) and International Food Information Council Foundation
- Format:
- Online Article and Power Point
- Publication Date:
- 2019-01-24
- Published:
- Washington, DC: International Food Information Council Foundation
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10121
- Notes:
- 3 pages (article) and 21 pages (PowerPoint), PowerPoint survey is accessible through the online article., Via website.
12. How to get meat eaters to eat more plant-based foods? Make their mouths water
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Godoy, Maria (author)
- Format:
- Online article
- Publication Date:
- 2019-02-10
- Published:
- NPR: The Salt.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10125
- Notes:
- Via website.
13. Building success of food hubs through understanding of the cooperative experience
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Schmit, Todd M. (author) and Severson, Roberta M. (author)
- Format:
- Online journal article
- Publication Date:
- 2019-02
- Published:
- USA: Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 4 Document Number: D10189
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 57(1) : 1-9
- Notes:
- 9 pages., Article # 1RIB4, Via online journal., Food hubs represent a business model through which farmers can collectively market product to access new supply chains and buyers can efficiently access locally sourced foods. Many farmer marketing cooperatives fit within the food hub definition and have existed for decades. Accordingly, much can be learned from them to support food hub business planning efforts. We developed and synthesized case studies of three successful cooperatives in order to match key food hub operational challenges with recommended best management practices. Such information is useful for Extension education efforts supporting the development of economically viable food hub businesses.
14. Edible insect workshop engages public in sustainable food conversation
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Jasinski, James (author), Kulhanek, Ashley (author), and Shumaker, Kate (author)
- Format:
- Online journal article
- Publication Date:
- 2019-02
- Published:
- USA: Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 5 Document Number: D10192
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 57(1) : 1-6
- Notes:
- 6 pages., Article # 1IAW7, Via online journal., A 6-hr train-the-trainer workshop focused on introducing the concept that insects may play a significant role in food security as the world population is projected to exceed 9 billion people by the mid 21st century. Workshop topics including cultural, nutritional, culinary, and commercial aspects surrounding edible insects were presented and packaged into a formal curriculum for later use by the participants. A 12-item sensory evaluation of insect-fortified foods provided participants a tangible experience with product palatability. By the end of the workshop, participants had increased various dimensions of their knowledge about edible insects and reported a generally positive perception toward insect-based foods.
15. Better than chocolate: one thing consumers would love from the food industry
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Research brief
- Publication Date:
- 2019-02-08
- Published:
- USA: Center for Food Integrity, Gladstone, Missouri.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 6 Document Number: D10221
- Notes:
- 2 pages.
16. Is label literacy a key to healthier food choices?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Research report
- Publication Date:
- 2019-01-24
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10223
- Notes:
- Online via International Food Information Council Foundation, Washington, D.C.
17. Consumers' Evaluations of Genetically Modified Food Messages
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Rumble, Joy N. (author), Ruth, Taylor K. (author), and University of Illinois at Urbana-Champaign The Ohio State University
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10235
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 103(1)
- Notes:
- 20 pages., Via online journal., Consumers are concerned about the risks related to genetically modified (GM) food, and there is a need for agricultural communicators and educators to address those concerns. The purpose of this study was to explore Florida residents’ latitudes of acceptance, rejection, and noncommitment toward GM food messages. The findings from this study can be used to guide communication and education campaigns for GM food. An online survey was distributed to a non-probability sample of 500 Florida residents to fulfill the purpose of the study. The messages that most aligned with the respondents’ views toward GM food discussed how potential risks related to human health had not been adequately investigated and that GM food may be riskier to consume compared to traditional food. The messages that most opposed the respondents’ views were that GM food was safe for consumption and that it caused cancer in humans. People whose views most aligned with the message that GM food caused cancer in humans had the largest latitude of rejection, likely due to their extreme attitude, confirmation bias, and ego-involvement. The largest percentage of respondents accepted messages that aligned with their position but expressed noncommitment to messages that opposed their views. This lack of rejection and indication of alignment with messages related to potential risk and uncertainty indicated Florida consumers were unsure about the effects of GM food. Communicators and educators should acknowledge these concerns when delivering information about GM food to enhance the effectiveness of communication with consumers.
18. Consumer attitudes towards production diseases in intensive production systems
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Clark, Beth (author), Panzone, Luca A. (author), Stewart, Gavin B. (author), Kyriazakis, Ilias (author), Niemi, Jarkko K. (author), Latvala, Terhi (author), Tranter, Richard (author), Jones, Philip (author), and Frewer, Lynn J. (author)
- Format:
- Online journal article
- Publication Date:
- 2019-01-10
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10240
- Journal Title:
- PLoS ONE
- Journal Title Details:
- 14(1)
- Notes:
- Many members of the public and important stakeholders operating at the upper end of the food chain, may be unfamiliar with how food is produced, including within modern animal production systems. The intensification of production is becoming increasingly common in modern farming. However, intensive systems are particularly susceptible to production diseases, with potentially negative consequences for farm animal welfare (FAW). Previous research has demonstrated that the public are concerned about FAW, yet there has been little research into attitudes towards production diseases, and their approval of interventions to reduce these. This research explores the public’s attitudes towards, and preferences for, FAW interventions in five European countries (Finland, Germany, Poland, Spain and the UK). An online survey was conducted for broilers (n = 789), layers (n = 790) and pigs (n = 751). Data were analysed by means of Kruskal-Wallis ANOVA, exploratory factor analysis and structural equation modelling. The results suggest that the public have concerns regarding intensive production systems, in relation to FAW, naturalness and the use of antibiotics. The most preferred interventions were the most “proactive” interventions, namely improved housing and hygiene measures. The least preferred interventions were medicine-based, which raised humane animal care and food safety concerns amongst respondents. The results highlighted the influence of the identified concerns, perceived risks and benefits on attitudes and subsequent behavioural intention, and the importance of supply chain stakeholders addressing these concerns in the subsequent communications with the public.
19. Preference for local food as a matter of helping behaviour: Insights from Norway
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Skallerud, Kåre (author) and Wien, Anders H. (author)
- Format:
- Online journal article
- Publication Date:
- 2019-03-02
- Published:
- Norway: Science Direct
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10250
- Journal Title:
- Journal of Rural Studies
- Journal Title Details:
- (67) : 79-88
- Notes:
- 10 pages., Via online journal., Consumption of local food is a fast-growing trend supported by local food advocates and governments. This trend has also captured the interest of researchers. The present study draws from the foundational principles of the theoretical perspective of helping behaviour with a view to enhancing the understanding of why people buy local food. This article tests a conceptual framework with proposed relationships between helping behaviour constructs and local food-buying behaviour within a Norwegian context. Local food consumers in Troms County are surveyed, and the results indicate that empathic concern and social concern influence their attitude towards, and preference for, local food. Local patriotism influences the preference for local food even if such consumers evaluate it as being of lower quality and less desirable than other food products. This study is among the first to examine local food-buying behaviour through the lens of prosocial helping behaviour theory. The recommendations for local food producers and local food advocates regarding appealing to consumers’ prosocial helping behaviour propose communication strategies emphasizing the difficulties that local food producers face, portraying local food producers as people deserving of help against national competition and imports, and depicting them as being as loyal to the local community as the local food consumers are.
20. Which communication channels shape normative perceptions about buying local food? An application of social exposure
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Witzling, Laura (author), Shaw, Bret (author), and Trechter, David (author)
- Format:
- Online journal article
- Publication Date:
- 2019-02-22
- Published:
- USA: Springer
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10273
- Journal Title:
- Agriculture and Human Values
- Journal Title Details:
- 36(3): 443–454
- Notes:
- 12 pages., via online journal, We examined how information from multiple communication channels can inform social norms about local food purchasing. The concept of social exposure was used as a guide. Social exposure articulates how information in social, symbolic, and physical environments contributes to normative perceptions. Data was collected from a sample in Wisconsin. Results indicated that information from communication channels representing symbolic, social, and physical environments all contributed to normative perceptions. We also found that for individuals who frequent farmers’ markets, information from some communication channels was relatively less strongly associated with injunctive norms. It may be that when first-hand, experiential information is available to inform norms, individuals rely less on information available through other communication channels. Future work might further explore how farmers’ markets foster information sharing in communities, as such information may contribute to normative perceptions.
21. Antibiotics issue may impact meatless movement
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Fleck, Terry (author)
- Format:
- Research summary
- Publication Date:
- 2019-03-18
- Published:
- USA: Center for Food Integrity, Gladstone, Missouri.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10279
- Notes:
- 2 pages.
22. Towards sustainable consumption: Keys to communication for improving trust in organic foods
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Vega-Zamora, Manuela (author), Torres-Ruiz, Francisco Jose (author), and Parras-Rosa, Manuel (author)
- Format:
- Online journal article
- Publication Date:
- 2019-04
- Published:
- Spain: Science Direct
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10293
- Journal Title:
- Journal of Cleaner Production
- Journal Title Details:
- 216 : 511-519
- Notes:
- 9 pages., Via online journal., Lack of trust is thought to be one of the most significant barriers to the consumption of organic foods, which is an important dimension of sustainable behaviour. Building trust in organic foods is the central objective of this paper. Based on information processing models focusing on what message to transmit and how, and on the premise that to improve trust, two different dimensions (functionality and authenticity) must be managed simultaneously, this paper analyzes the comparative effectiveness of different combinations of message arguments, forms of appeal and sources on consumer trust. To this end, an experiment was designed with a total of 800 participants, in which 36 different treatments were tested. The results show strong interactions between the three variables considered and suggest that the most effective combinations for building trust are: the health argument put across by an expert, the authenticity argument transmitted by a producers’ union, the elitist argument made by an expert and lastly, the social argument transmitted by a public authority, using an emotional form of appeal in all four cases. These results serve to complete the previous literature on the subject, in which communication activities are recommended but the questions of what to say, how to say it and who should say it are not specifically addressed.
23. Consumers may decide the future of U. S. citrus
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- News release
- Publication Date:
- 2019-02-14
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10313
- Notes:
- 2 pages., University of Illinois at Urbana-Champaign., Researchers report consumer research indicating that the "future of U. S. citrus may hinge on consumer acceptance of genetically modified food."
24. Effectiveness of storytelling in agricultural marketing: scale development and model evaluation
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Online journal article
- Publication Date:
- 2019-03-13
- Published:
- Frontiers Media
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10365
- Journal Title:
- Frontiers in Psychology
- Journal Title Details:
- 10
- Notes:
- 12 pages., Article 452, Via online journal., Storytelling is a mode of communication in human interaction and is pervasive in everyday life. Storytelling in marketing is also a managerial application as a marketing strategy. Researchers of consumer psychology and marketing have devoted great efforts to developing theories and conducting empirical studies on this approach. However, in addition to narrative theories, many researchers are mainly concerned about the effect of telling a good brand story and its applications, such as advertising design and presentation. However, for those products that usually lacks branding, such as agricultural products, knowledge remains scarce about the relative impact of storytelling in marketing. Few researchers have explicitly developed a valid tool for measuring the effect of storytelling in marketing. To aid storytelling research in consumer psychology, this article conceptualized a construct of the effectiveness of storytelling in agricultural marketing and developed a measure with further validation. This scale consisted of 13 items with four subscales: narrative processing, affect, brand attitude, and purchase intention. The findings of this study supported a structural model with strong order among the four dimensions and good model fit. A discussion of the results and the theoretical and practical implications for consumer psychology and marketing practice are also addressed.
25. Are consumers willing to pay to reduce food waste?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Grant, Kara (author), Gallardo, R. Katrina (author), and McCluskey, Jill J. (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10391
- Journal Title:
- Choices
- Journal Title Details:
- 34(1) : 1-7
- Notes:
- Via UI subscription
26. Should livestock images provide historical reference or modern reality? An examination of the influence of livestock communication on attitude
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Rumble, Joy N. (author), Rogers-Randolph, Tiffany M. (author), Buck, Emily B. (author), and The Ohio State University University of Florida Association for Communication Excellence
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: D10429
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 103(2)
- Notes:
- 16 pages., Via online journal., The livestock industry has repeatedly struggled to effectively communicate livestock care and handling practices in order to promote awareness and acceptance. Many consumers still hold on to the historically picturesque view of production agriculture instead of the modern reality. It is necessary for the industry to identify how much is too much to tell or show consumers. Therefore, this study sought to understand the influence of two communication treatments on attitudes toward livestock care and use. Elaboration Likelihood Model (ELM) served as the theoretical framework for this study. A sample of 1,049 respondents was obtained through non-probability sampling. To fulfill the purpose of this study, the development of an online survey was informed by ELM and measured prior beliefs, personal involvement, and knowledge. An experimental treatment, consistent with persuasive communication within ELM, presented respondents with one of two images of cage-free egg laying housing and accompanying text. One image could be described as “historically picturesque” and the other as “modern reality.” Attitude toward livestock care and use was measured after exposure to one of the images. Respondents held favorable prior beliefs, demonstrated neutral involvement, and answered three or less knowledge questions correctly. Respondents exposed to the modern reality treatment displayed slightly lower attitudes than those exposed to the historically picturesque treatment. The results indicated that both prior beliefs and image exposure had a significant impact on attitude, while personal involvement was not found to be significant.
27. Consumer perceptions of green industry retailers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Campbell, Julie H. (author), Campbell, Benjamin L. (author), and University of Georgia
- Format:
- Journal article
- Publication Date:
- 2019-03-26
- Published:
- United States: American Society for Horticultural Science
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: D10436
- Journal Title:
- HortTechnology
- Journal Title Details:
- 29(2) : 213-222
- Notes:
- 10 pages., Via online journal., A survey of Connecticut consumers was used to investigate perceptions of various green industry retailers. Consumer perceptions of independent garden centers (IGC), home improvement centers (HIC), and mass merchandisers (MM) business practices and their perceived value were assessed. Analysis of variance and ordinary least squares regression models were used to analyze the data. Results indicated that customer service, knowledgeable staff, and high-quality plants are important factors when consumers are deciding where to shop. IGCs were ranked highest in perceived customer service, knowledgeable staff, and plant quality, followed by HICs. MMs were ranked lowest for the majority of measured business practices, with the most notable exception being price. Additionally, IGCs, HICs, and MMs are perceived differently across age cohorts.
28. Eliciting consumer preference and willingness to pay for mushrooms: a latent class approach
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Chakrabarti, Anwesha (author), Campbell, Benjamin L. (author), Shonkwiler, Vanessa (author), and Department of Agricultural and Resource Economics, University of Connecticut Center for Agribusiness and Economic Development, University of Georgia
- Format:
- Journal article
- Publication Date:
- 2019-03
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 16 Document Number: D10441
- Journal Title:
- Journal of Food Distribution Research
- Journal Title Details:
- 50(1) : 46-62
- Notes:
- 16 pages., As consumer demand for food labeling becomes increasingly important, producers and retailers can include various labeling to attract new customers. This study investigates Connecticut consumers’ preferences and willingness to pay for mushrooms marketed with various labels using a latent class approach to identify classes within the market. Results reveal three market segments (price/GMO-label, locally/organically grown, and traditional mushroom varieties). Overall, only a third of consumers valued the “locally grown” or “organic” labels, so charging a premium for these labels might alienate a majority of consumers. Finally, GMO labeled mushrooms are discounted, but the non-GMO label receives little value.
29. What influences consumer evaluation of genetically modified foods?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Pham, Nguyen (author) and Mandel, Naomi (author)
- Format:
- Online journal article
- Publication Date:
- 2019
- Published:
- Sage
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10499
- Journal Title:
- Journal of Public Policy & Marketing
- Journal Title Details:
- 38(2): 263-279
- Notes:
- 18 pages., via online journal., Genetically modified (GM) foods have attracted a great deal of controversy. While some consumers and organizations regard GM foods as safe, many other consumers and organizations remain concerned about their potential health risks. The results of three studies suggest that consumers respond differently to persuasive messages regarding GM foods on the basis of their preexisting attitudes. Weak anti-GM consumers tend to comply with a variety of pro-GM messages. In contrast, strong anti-GM consumers exhibit message-opposing behavior. Moreover, they respond just as negatively to a safety message (claiming that GM foods are safe) as to a risk message (claiming that GM foods are unsafe). The mechanism underlying these effects is consumers’ perceived health risk. A benefit message claiming that GM foods are beneficial (e.g., more nutritious than their conventional counterparts) is a better alternative for strong anti-GM consumers. Finally, the results suggest that persuasive messages do not significantly change pro-GM consumers’ evaluations of these foods.
30. Environmental impacts and consumer preference for sustainably cultivated Japanese mustard spinach, komatsuna
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Seo, Yuna (author), Someya, Yuki (author), and Dowaki, Kiyoshi (author)
- Format:
- Online journal article
- Publication Date:
- 2019-01
- Published:
- Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10521
- Journal Title:
- Journal of Environmental Management
- Journal Title Details:
- 231: 364-369
- Notes:
- 6 pages., via online journal., Sustainable agriculture is spreading in Japan in response to growing concerns about the environmental burden of the agriculture sector, but less than 1% of the total crop area for each vegetable in Japan is grown sustainably. Environmentally friendly agricultural products are produced by using organic and low-input farming techniques; low-input farming aims to reduce chemical inputs, such as fertilizers, pesticides, and herbicides, by half. Here, we used komatsuna (Japanese mustard spinach, Brassica rapa var. perviridis) as a model vegetable to study the environmental impact of low-input farming and ways to promote the purchase of organically and low-input farmed vegetables. We first assessed greenhouse gas emissions resulting from organic, low-input, and conventional farming of komatsuna. We also evaluated the effectiveness of providing consumers with detailed farm management and seasonality information to market organically and low-input farmed vegetables. We estimated marginal willingness-to-pay (MWTP) using choice-based conjoint analysis, based on attributes of price, fertilizer use, pesticide use, and region of origin. For seasonality, the questionnaire incorporating these attributes was conducted twice: once assuming purchasing in season, the other out of season. The greenhouse gas emissions of organic farming per area (196.7 kg CO2-eq/10 a/year) and per yield (72.3 kg CO2-eq/t/year) were less than those of low-input (322.6 kg CO2-eq/10 a/year, 120.7 kg CO2-eq/t/year) and conventional (594.0 kg CO2-eq/10 a/year, 220.7 kg CO2-eq/t/year) farming. MWTPs were highest for pesticide-free komatsuna (76.9 yen out of season, 66.2 yen in season), followed by full organic fertilizer (66.0 yen out of season, 63.4 yen in season), half organic fertilizer (35.8 yen out of season, 19.8 yen in season), and half pesticide (29.2 yen out of season, 21.0 yen in season). Consumers showed greater preference for organically and low-input farmed komatsuna out of season than in season. Consumers were more interested in pesticide information than in fertilizer and region of origin information. Our findings suggest that providing detailed cultivation and seasonality information would be a beneficial consumer communication tool to increase the market for sustainable agricultural products.
31. “One Fish, Two Fish, Red Fish, Blue Fish”: how ethical beliefs influence consumer perceptions of “blue” aquaculture products?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Banovic, Marija (author), Reinders, Machiel, J. (author), Claret, Anna (author), Guerrero, Luis (author), and Krystallis, Athanasios (author)
- Format:
- Online journal article
- Publication Date:
- 2019
- Published:
- Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10530
- Journal Title:
- Food Quality and Preference
- Journal Title Details:
- 77: 147-158
- Notes:
- 12 pages., via online journal., Respecting ethical beliefs of consumers is an important precondition for food manufacturers in their attempt to improve their positioning in the European food market. Based on a cross-cultural survey of 2511 European participants, this research demonstrates how ethical beliefs affect consumer perceptions of “blue” (i.e. environmentally friendly) aquaculture products. The study further emphasises that the positive effect of ethical beliefs on purchase intention operates via an indirect route mediated by consumers’ trust in a product category. Consumer involvement has limited moderation effect on the above relationships. To expand its “blue” business, a key policy recommendation to aquaculture product manufacturers and policy makers is to urge stable and reliable standards of control in environmentally responsible aquaculture production so that consumers can rely on the information source and increase their trust in aquaculture products.
32. Understanding consumer resistance to the consumption of organic food. a study of ethical consumption, purchasing, and choice behaviour
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kushwah, Shiksha (author), Dhir, Amandeep (author), and Sagar, Mahim (author)
- Format:
- Online journal article
- Publication Date:
- 2019
- Published:
- Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10533
- Journal Title:
- Food Quality and Preference
- Journal Title Details:
- 77:1-14
- Notes:
- 14 pages., via online journal., Although the demand for organic food is growing globally, the mainstream consumption of organic food is far less. The present study attempts to understand the underlying reasons for consumer resistance toward consuming organic food using the theoretical framework of innovation resistance theory (IRT). The study further examines the association between different consumer barriers and purchase decisions (purchase intentions, ethical consumption intentions, and choice behaviour) at different levels of buying involvement and environmental concerns. The collected data, consisting of 452 consumers, were analyzed by structural equation modeling approach. The results showed that value barrier shared a negative association with purchase intentions and ethical consumption intentions. Ethical consumption and purchase intention were found to have a direct influence on choice behaviour. Additionally, the relationship between ethical consumption intention and choice behaviour is mediated by purchase intention. However, no significant differences have emerged based on the level of buying involvement and environment concerns. The findings of the study provide insight into public policymakers, marketers, suppliers, and consumer associations by enhancing their current understanding of buying behaviour of the growing organic food community.
33. Interest in sustainability, plant-based diets among trends in IFIC Foundation's 2019 food and health survey
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Meyer, Megan (author)
- Format:
- Research summary
- Publication Date:
- 2019-05-22
- Published:
- USA: International Food Information Council Foundation, Washington, D.C.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10555
- Notes:
- 3 pages., via website, International Food Information Council Foundation., Topics like sustainability, plant-based diets and clean eating seem to permeate news about food, but it turns out they’re not just buzzwords or “flavors of the week.” IFIC Foundation’s 2019 Food and Health Survey shows genuine and growing interest in these and other trends.
34. Don't blame consumers - science partly to blame for post-truth society
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Commentary
- Publication Date:
- 2019-05-20
- Published:
- USA: DairyBusiness, LLC
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10556
- Notes:
- 3 pages., via website, DairyBusiness., Those within the food system wring their hands about the decreasing influence of science, often blaming consumers for our “post-truth” society. But, there is another reason for the decline of trust in science, according to The Center for Food Integrity (CFI) – one less comfortable to talk about, especially for those who conduct and sponsor research.
35. Strap in: environmental pressure is accelerating
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Blog posting
- Publication Date:
- 2019-06-18
- Published:
- USA: The Center for Good Integrity. Gladstone, Missouri.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10561
- Notes:
- 3 pages., Online from the Center for Food Integrity, Gladstone, Missouri., Features research results indicating that public conversation about the environment is growing and so is the scrutiny applied to consumption of natural resources. Information source urges producers to engage more actively.
36. Promoting farmers' markets: preferences of farmers' market leaders
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Witzling, Laura (author), Shaw, Bret (author), Wilson, Marlie (author), and Morales, Alfonso (author)
- Format:
- Online journal article
- Publication Date:
- 2019-01
- Published:
- Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10606
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 57(3)
- Notes:
- 9 pages., Article #:3FEA4, via online journal., Extension professionals across disciplines are involved with farmers' markets, and reports have indicated an increase in the number of farmers' markets across the country. We explored perspectives of farmers' market leaders regarding topics and data of interest and capacity and willingness to collect data related to market promotion. The purpose of our work was to provide Extension educators with information that may guide programming around farmers' markets. We collected data through an online survey of Wisconsin farmers' market leaders in spring 2017. Market leaders were most interested in learning how to encourage word-of-mouth communication between customers and engage in other low-cost strategies, such as having partners help promote a market.
37. Connecting social media data and crisis communication theory: a case study on the chicken and the egg
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Lauran, N. (author), Kunneman, F. (author), and Van de Wijngaert, L. (author)
- Format:
- Online journal article
- Publication Date:
- 2019-01-01
- Published:
- Taylor & Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10643
- Journal Title:
- Journal of Risk Research
- Notes:
- 20 pages., via online journal., In a crisis situation, communication is an important asset for safeguarding the reputation of an organization. The communication strategy that is used in a crisis influences the way people perceive the crisis. While extensive research is conducted and clear communication guidelines about crisis communication are provided, current research tends to focus on a single actor in a crisis within a homogeneous stakeholder group. In this article, we analyze whether and how different groups of stakeholders frame a crisis and the extent to which they attribute responsibility for the crisis to actors. The case concerns the use of an illegal lice detergent (fipronil) in eggs in the Netherlands in the summer of 2017. Based on the analysis of Twitter data related to the case using multiple methods (network analysis, a longitudinal analysis and the annotation of a sample of tweets), this study shows that a seemingly simple case in a single sub-arena has different subgroups that use different frames and attribute different responsibilities to different stakeholders. This result implies that a reconsideration of communication strategies during and after a crisis is needed.
38. The “age of agricultural ignorance”: trends and concerns for agriculture knee-deep into the twenty-first century
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Evans, Sterling (author)
- Format:
- Online journal article
- Publication Date:
- 2019
- Published:
- JSTOR
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10650
- Journal Title:
- Agricultural History
- Journal Title Details:
- 93(1): 4-34
- Notes:
- 32 pages., via online journal., The phrase in the title is not mine. I am borrowing it here from syndicated columnist and cowboy poet Baxter Black, who borrowed the title of one of his own columns “Growth of Agricultural Ignorance” from the editor of the Delmarva Farmer (a weekly agricultural publication serving the Delaware, Maryland, and Virginia region). In many ways I agree with the term, and believe it is accurate in part to describe American society in the late twentieth century and into the twenty-first. Thus, I would like to take this opportunity to discuss some trends in American agriculture, and for that matter, agricultural history, and some concerns that I have about them. Not all the trends are bad, of course, and perhaps in some ways, at least, American society is less agriculturally ignorant than Black and others suggest.
39. Greenwashing and environmental communication: Effects on stakeholders' perceptions
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Torelli, Riccardo (author), Balluchi, Federica (author), and Lazzini, Arianna (author)
- Format:
- Online journal article
- Publication Date:
- 2019-07
- Published:
- Wiley Periodicals, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 78 Document Number: D10823
- Journal Title:
- Business Strategy and the Environment
- Notes:
- 15 pages., via online journal., Since the first Earth Day in the 1970s, corporate environmental performance has increased dramatically, and cases of greenwashing have increased sharply. The term greenwash refers to a variety of different misleading communications that aim to form overly positive beliefs among stakeholders about a company's environmental practices. The growing number of corporate social responsibility claims, whether founded or not, creates difficulties for stakeholders in distinguishing between truly positive business performance and companies that only appear to embrace a model of sustainable development. In this context, through the lens of legitimacy and signalling theory, we intend to understand and assess the different influences that various types of misleading communications about environmental issues have on stakeholders' perceptions of corporate environmental responsibility and greenwashing. Stakeholder responses to an environmental scandal will also be assessed. The hypotheses tested through a four‐for‐two design experiment reveal that different levels of greenwashing have a significantly different influence on stakeholders' perceptions of corporate environmental responsibility and stakeholders' reactions to environmental scandals.
40. Are social embeddedness associated with food risk perception under media coverage?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Zhen, Yan (author), Huang, Zu-hui (author), Wang, Yu (author), and Zhou, Jie-hong (author)
- Format:
- Online journal article
- Publication Date:
- 2019-08
- Published:
- Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 78 Document Number: D10827
- Journal Title:
- Journal of Integrative Agriculture
- Journal Title Details:
- 18(8): 1804–1819
- Notes:
- 16 pages., via online journal., raceability system has received wide attention in solving food safety issues, via which food information could be tracked back to producer/farmers. Consumers need to obtain this information from producers or social networks, trust in the information, and consequently assess perceived risks, especially when food scandals are exposed to the media. In this study, we introduce the social embeddedness theory to understand how consumers' social activities affect their risk perceptions on traceable food. Specifically, we investigate how risk perceptions are predicted by the interpersonal relationships, organizational level and social-level relationships. Results show that the interpersonal relationships were associated with lower levels of risk perceptions, while organizational and social relationships impacted consumer's risk perceptions at middle and higher levels, respectively. Results also show that the “ripple effect” extended to effect of risk events with negative information, however, did not exist for the group exposed to positive information. Potential food safety implications have been proposed to identify for effective risk mitigation under media coverages.
41. Bust to boom: reinventing the agricultural marketing model
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Motter, John (author)
- Format:
- Opinion
- Publication Date:
- 2019-08
- Published:
- United States: AgWeb
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 82 Document Number: D10831
- Notes:
- 10 pages., via website AgWeb's Farm Journal, In their story, “Plowed Under, The Next American Farm Bust Is Upon Us,” (paywall) the Wall Street Journal reported on the tough times we’re facing in agriculture. They are tough. And, as a corn and soybean farmer, it’s painful to see. But farmers are nothing if not resilient. And we’ll survive this one too.
42. Cargill releases its latest survey on what consumers want
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- News release
- Publication Date:
- 2019-08-07
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 82 Document Number: D10835
- Notes:
- Online via AgriMarketing Weekly. 2 pages.
43. "Milk" and "meat" labels: the new identity crisis: research IDs confused consumer segment
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Research summary
- Publication Date:
- 2019-09-04
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 83 Document Number: D10838
- Notes:
- Online from the Center for Food Integrity, Gladstone, Missouri. 2 pages., "New research shows a significant and growing group of health-conscious consumers is confused by the mixed messages they're receiving about the 'real deal' and the substitutes entering the market."
44. Analysis of the consumer’s perception of urban food products from a soilless system in rooftop greenhouses: a case study from the Mediterranean area of Barcelona (Spain)
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ercilla-Montserrat, Mireia (author), Sanjuan-Delmás, David (author), Sanyé-Mengual, Esther (author), Calvet-Mir, Laura (author), Banderas, Karla (author), Rieradevall, Joan (author), and Gabarrell, Xavier (author)
- Format:
- Online journal article
- Publication Date:
- 2019-09
- Published:
- Springer New York LLC
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 83 Document Number: D10839
- Journal Title:
- Agriculture and Human Values
- Journal Title Details:
- 36(3): 375–393
- Notes:
- 19 pages., via online journal., Soilless crops are commonly used in rooftop agriculture (RA) because they easily adapt to building constraints. However, acceptance of the produce derived from this system may be controversial. This paper evaluates consumers’ acceptance of food from RA in Mediterranean cities, focusing on the quality of the product, production system, and consumers’ motivations. We surveyed 238 respondents on the UAB university campus as potential consumers. The survey was distributed via an Internet-link that was provided along with a sample of tomatoes from RA. The results showed that most people approved the quality of RA products and perceived them to be local and fresh (94%). The respondents exhibited acceptance of soilless-produced tomatoes and considered them to be environmentally better than conventionally produced ones (69%). Cluster analysis revealed that consumers with high income levels and a university education had a better perception of the quality and proposed a higher price for RA products, but no difference was found regarding their environmental perception of this products. Moreover, people who possessed more information about the product also had a higher perception of the quality and production system (it was perceived to be environmentally friendly) and would pay more for them. The main concerns of consumers were related to food safety and the social impact of RA. Additional research is needed to improve the sustainability of RA, and the applied measures should be communicated to potential consumers to enhance their acceptance and success.
45. Establishing ethical organic poultry production: a question of successful cooperation management?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Schäfer, Martina (author)
- Format:
- Online journal article
- Language:
- Enblish
- Publication Date:
- 2019-06
- Published:
- Springer Publishing
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 84 Document Number: D10842
- Journal Title:
- Agriculture and Human Values
- Journal Title Details:
- 36(2): 315–327
- Notes:
- 13 pages., via online journal., In reaction to growing critics regarding ecological and ethical aspects of intensive animal husbandry, different initiatives of ethical poultry production try to establish alternative food supply chains on the market. To be able to stabilise these niche innovations parallel to the mainstream regime, new forms of cooperation along the value added chain and with the consumers play an important role. Based on a case study of integrated egg and meat production from a dual-purpose breed by small multifunctional farms in Northeast of Germany, the paper exemplifies the challenges for the different partners of the food supply chain and cooperation management. Empirical data were obtained via nine qualitative interviews with actors along the value chain and via participatory observation of workshops and meetings. The research was embedded in a transdisciplinary project, where different measures to meet the existing challenges were taken and evaluated. Analysing the existing cooperation reveals possibilities for improving cooperation management by e.g. clarifying the goals of the cooperation, including the points of sale as part of the food supply chain and communication of the ethical and sustainability qualities of the product to the consumers. However, the analysis also shows the limits of cooperation in an environment dominated by the paradigm of specialisation, economies of scale and cost reduction, which is also characteristic for parts of the organic sector. The paper discusses if the challenges of establishing this radical niche innovation can be met without a fundamental change of framework conditions as e.g. regulation on animal husbandry.
46. Survey of consumers' attitudes and perceptions of environmental sustainability and health diets
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Research report
- Publication Date:
- 2019-07
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 84 Document Number: D10848
- Notes:
- International Food Information Council Foundation, Washington, D.C. 23 pages.
47. Science can't sell fake meat
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Henderson, Greg (author)
- Format:
- Editorial
- Publication Date:
- 2019-08-22
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 84 Document Number: D10850
- Journal Title:
- Drovers
- Notes:
- Via digital edition 1 page.
48. Consumer preferences for farm-raised meat, lab-grown meat, and plant-based meat alternatives: does information or brand matter?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Van Loo, Ellen J. (author / Wageningen University), Caputo, Vincenzina (author / Michigan State University), and Lusk, Jayson L. (author / Purdue University)
- Format:
- Research report
- Publication Date:
- 2019
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 85 Document Number: D10851
- Journal Title:
- Drovers
- Notes:
- Via live link within an online article, "Consumers prefer real beef over other alternatives" by Greg Henderson. 37 pages., Results of a nationwide survey of more than 1,800 consumers who completed a choice experiment in which they selected among conventional beef and three alternative meat products at different prices. "Overall, this study shows most consumers strongly prefer conventional beef to the alternatives."
49. How will we eat and produce in the cities of the future? From edible insects to vertical farming - a study on the perception and acceptability of new approaches
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Specht, Kathrin (author), Zoll, Felix (author), Schumann, Henrike (author), Bela, Julia (author), Kachel, Julia (author), and Robischon, Marcel (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 99 Document Number: D10870
- Journal Title:
- Sustainability
- Journal Title Details:
- 11(16)
- Notes:
- Via online. 27 pages., Global challenges such as climate change, increasing urbanization and a lack of transparency of food chains, have led to the development of innovative urban food production approaches, such as rooftop greenhouses, vertical farms, indoor farms, aquaponics as well as production sites for edible insects or micro-algae. Those approaches are still at an early stage of development and partly unknown among the public. The aim of our study was to identify the perception of sustainability, social acceptability and ethical aspects of these new approaches and products in urban food production. We conducted 19 qualitative expert interviews and applied qualitative content analysis. Our results revealed that major perceived benefits are educational effects, revaluation of city districts, efficient resource use, exploitation of new protein sources or strengthening of local economies. Major perceived conflicts concern negative side-effects, legal constraints or high investment costs. The extracted acceptance factors deal significantly with the “unknown”. A lack of understanding of the new approaches, uncertainty about their benefits, concerns about health risks, a lack of familiarity with the food products, and ethical doubts about animal welfare represent possible barriers. We conclude that adaptation of the unsuitable regulatory framework, which discourages investors, is an important first step to foster dissemination of the urban food production approaches.
50. A survey of consumer behaviors and perceptions of food waste
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Research report
- Publication Date:
- 2019-09
- Published:
- USA: International Food Information Council Foundation, Washington, D.C.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 99 Document Number: D10874
- Notes:
- 27 pages., Report of findings of a survey among 1,000 U.S. adults.
51. G&S Communications' study shows human rights, worker equity grow more influential in consumer purchasing decisions
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Research summary
- Publication Date:
- 2019-09-18
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10894
- Notes:
- Online via AgriMarketing Weekly. 2 pages., Summary of findings in a recent "Sense and Sustainability" study among 1,330 U.S. adults.
52. Seeing through the golden arches: transparency in the digital age
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ngondo, Prisca S. (author / Texas State University) and Craig, Clay (author / Texas State University)
- Format:
- Book chapter
- Publication Date:
- 2019
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10896
- Notes:
- See also D10895., Pages 63-70 in Brigitta R. Brunner and Corey A. Hickerson (editors), Cases in public relations: translating ethics into action. Oxford University Press, New York City, New York. 359 pages., Reports on goals of McDonald's to increase transparency with consumers. While their goals are clear, their actions fall short."
53. Ethical activism? Food babe, big food, and the online pressure for disclosure
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Stokes, Ashli Quesinberry (author / University of North Caroline at Charlotte)
- Format:
- Book chapter
- Publication Date:
- 2019
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10900
- Notes:
- See also D10895., Pages 145-153 in Brigitta R. Brunner and Corey A. Hickerson (editors), Cases in public relations: translating ethics into action. Oxford University Press, New York City, New York. 359 pages., Examines the methods and effects of Vani Hari and her Food Babe blog as a "viral activist," underscoring that public relations is in new territory.
54. Digital marketplace and FinTech to Support Agriculture Sustainability
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Anshari, Muhammad (author), Almunawar, Mohammad Nabil (author), Masri, Masairol (author), and Hamdan, Mahani (author)
- Format:
- Conference paper
- Publication Date:
- 2019-01
- Published:
- Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10906
- Journal Title:
- Energy Procedia
- Journal Title Details:
- 156: 234-238
- Notes:
- 5 pages., 2018 5th International Conference on Power and Energy Systems Engineering, CPESE 2018, 19–21 September 2018, Nagoya, Japan, via online journal., Agriculture plays an important in providing food security and sustainability for the people in any country. However, lack of funding and limited distribution channels to reach customers are frequent problems faced by farmers to meet the level of sustainability. Agriculture’s sustainability can be strengthened by allowing an innovation of services such as Financial Technology (FinTech), and digital marketplace. Digital marketplace with Fintech enabled might transform agriculture’s business process into more sustainable in term of funding and distribution. FinTech offers farmers convenient ways of getting sources of funding through crowdfunding and digital payment system. Thus, digital marketplace can act as a platform for FinTech to integrate the innovative financial solution into broader agriculture’s ecosystem. The study proposes a modelling digital marketplace with FinTech enabled especially crowdfunding and payment system in order to support agriculture’s sustainability. The model connects all actors (farmers, landowners, investors, and consumers) into a platform that can promote transparency, empowerment, resourcefulness, and public engagement in agriculture.
55. Can members’ WeChat engagement affect relational outcomes in community‐supported agriculture? empirical evidence from China
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Tan, Si (author) and Chen, Weiping (author)
- Format:
- Online journal article
- Publication Date:
- 2019
- Published:
- Wiley Periodicals, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10908
- Journal Title:
- Agribusiness
- Journal Title Details:
- 35: 36– 52
- Notes:
- 17 pages., via online journal., Members’ offline engagement is commonly believed to affect the producer–member relationship in community‐supported agriculture, however, little research focuses on engagement in the online context. Using qualitative data of 24 members and quantitative data of 279 members from China, this study uses a sequential exploratory mixed‐method design to explore the impact of members’ WeChat engagement on relational outcomes. The findings indicate that WeChat engagement positively affects four relational outcomes: Service satisfaction, word of mouth, social bonds, and commitment. In addition, those four relational outcomes are not equally influenced by WeChat engagement. The greatest impact is on commitment, while the lowest is on service satisfaction. Furthermore, multigroup analysis results suggest that gender moderates the relationship between WeChat engagement and commitment.
56. How to develop an appetite for insects
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Klein, JoAnn (author) and The New York Times
- Format:
- Online article
- Publication Date:
- 2019-09-26
- Published:
- United States: The New York Times
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 108 Document Number: D10952
- Notes:
- 3 pages, online article
57. Plant breeders and geneticists seeding solutions. How did Dan Barber get it so wrong?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Gale, Wayne (author / Chair, American Seed Trade Association)
- Format:
- Commentary
- Publication Date:
- 2019-06-18
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D11041
- Notes:
- The June 7, 2019 commentary by Barber in the New York Times was retrieved online at: https://seedfreedom.info/opinion-save-our-food-free-the-seed. It is filed with this document., Online via seedworld.com. 3 pages., Response to an opinion piece in the New York Times by celebrity chef Dan Barber. Barber reported on visiting a 24,000-acre farm in North Dakota and observing the large scale of operations. He concluded: "We should be alarmed by the current architects." In this commentary author Gale offered a differing view of the changes in plant breeding and the seed industry over the past 100-plus years - and what they mean for the future.
58. Same Pork, Different Perceptions: Diversity Coming to Pork Retail
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bowman, Brittany (author)
- Format:
- Online article
- Publication Date:
- 2019-10-16
- Published:
- United States: Farm Journal's Pork
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11052
- Notes:
- 2 pages, via website
59. How different consumer groups with distinct basic human values gather, seek and process information on meat topics: the case of the German Animal Welfare initiative
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hirsch, Darya (author), Meyer, Christian H. (author), Massen, Cristina (author), and Terlau, Wiltrud (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- Germany
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11082
- Journal Title:
- International Journal on Food System Dynamics
- Journal Title Details:
- 10(1) : 100-113
- Notes:
- Available online at www.centmapress.org, Results showed that depending on expressed meta-values, respondents had different specific information sources and needs. Online sources were rarely mentioned, the majority of consumers referred to brochures, flyers and interpersonal contacts.
60. Societal perspectives on a bio-economy in Germany: an explorative study using Q methodology
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hempel, Corinna (author), Will, Sabine (author), and Zander, Katrin (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- Germany
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11083
- Journal Title:
- International Journal on Food System Dynamics
- Journal Title Details:
- 10(1) : 21-37
- Notes:
- Available online at www.centmapress.org, Bio-economy describes an economy based on renewable instead of fossil resources. Findings identified three perspectives: "sufficiency and close affinity to nature," technological progress" and "Not at any price."
61. Citizens' perception of different aspects regarding German livestock production
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Rovers, Anja (author), Christoph-Schulz, Inken (author), and Brummer, Nanke (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- Germany
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11086
- Journal Title:
- International Journal on Food System Dynamics
- Journal Title Details:
- 10(4) : 361-374
- Notes:
- Available online at www.centmapress.org, Using two different ranking procedures, main points of criticism as well as sideshows could be identified for fattening pigs, dairy cattle production, and laying hens
62. Public images of dairy farms among urban dwellers in Bogota, Colombia
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Wellbrock, Wiebke (author), Burkart, Stefan (author), Encisco Valencia, Karen (author), and Knierim, Andrea (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- Colombia
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11089
- Journal Title:
- International Journal on Food System Dynamics
- Journal Title Details:
- 10(5) : 473-485
- Notes:
- Available online at www.centmapress.org, Findings of a word association task revealed that most participants associated cows, rural areas, and traditional production systems with the cue dairy farms. While purchasing their products, they paid the most attention to attributes such as health and hygiene, indicating that they pay the most attention to product quality and not production quality. Yet more than half indicated that modern production systems contradict their norms and values. Authors concluded that the current modernization efforts in Colombia do not fit to the specific culture of the country.
63. Short food supply chains from a social media marketing perspective: a consumer-oriented study in Spain
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Elghannam, Ahmed (author) and Mesias, Francisco (author)
- Format:
- Online journal article
- Publication Date:
- 2019-03
- Published:
- Bononia University Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11092
- Journal Title:
- New medit: Mediterranean journal of economics, agriculture and environment
- Journal Title Details:
- 18(1): 79-90
- Notes:
- 12 pages., via online journal., The increasing use of internet, especially the proliferation of social networks has offered companies of all sectors the opportunity to keep in contact with their consumers; getting their feedbacks and complains on a daily basis and even to create short online chains enabling consumers to buy their products. This trend is found to be rather limited in the case of food products. The main objective of this article is to deal with consumer’s perceptions towards the potential use of social media to create online short supply chains for food. Projective techniques (Sentence completion tasks) have been used in this study. As, they allow researchers to uncover motivations, emotions and beliefs that drive consumer’s perception and behavior which may not be detected by straightforward questioning. The findings of this study have allowed to obtain insight into those aspects that consumers regard as opportunities or barriers of such potential short food chains. The main aspect is to put food enterprises in the picture about what is going on in consumer’s mind. This might open new possibilities for food businesses to develop a new short food chain.
64. Agriculture sector struggles to wade through the molasses of public opinion
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Dyck, Toban (author)
- Format:
- Commentary
- Publication Date:
- 2019-11-19
- Published:
- Canada: Financial Post, Toronto, Ontario, Canada.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11105
- Journal Title:
- Financial Post
- Notes:
- Via online. 5 pages., "Industry in a frenzy, trying to decode the sludge of public opinion while still getting used to the idea this is something to take seriously."
65. Public outreach initiative attracts national media coverage
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Pike, Ben (author)
- Format:
- Research summary
- Publication Date:
- 2019-12
- Published:
- United Kingdom: International Federation of Agricultural Journalists (IFAJ), Ormstown, Quebec, Canada
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11116
- Journal Title:
- IFAJ E-News
- Journal Title Details:
- 4
- Notes:
- 2 pages., Summary of results from a survey among British citizens inviting attitudes toward food and farming. First such research effort by the British Guild of Agricultural Journalists.
66. Climate change conversation to shift dramatically, research shows
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Research summary
- Publication Date:
- 2019-12-19
- Published:
- USA: Center for Food Integrity, Gladstone, Missouri.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 123 Document Number: D11183
- Notes:
- Via online release. 1 page., Findings of a digital ethnography report indicate that while the climate change debate is expected to grow 3.6 percent in the next two years, the conversation on causes is expected to grow 260 percent and solutions 202 percent.
67. Charleston|Orwig study reports consumers' reaction to plant and lab based foods
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Research summary
- Publication Date:
- 2019-12-19
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 123 Document Number: D11184
- Notes:
- Online via AgriMarketing Weekly. 2 pages., "A new poll reports awareness and interest in technology-driven foods but reveals the need for transparency and education to remove fears and potentially drive adoption."
68. 2020 food trends: intuitive eating and the "un-diet"; Sustainability (finally!) takes shape; new food tech gathers momentum
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- News release
- Publication Date:
- 2020-01-06
- Published:
- USA: International Food Information Council Foundation, Washington, D.C.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: D11194
- Notes:
- 3 pages., IFIC specialists offer five predictions for 2020, guided by findings from surveys among American consumers in an annual Food and Health Survey, 2012-2019.
69. After WWII, mutton fell out of favor in the U.S. Can it make a comeback?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Online article
- Publication Date:
- 2020-11-26
- Published:
- United States: NPR: The Salt.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: D11213
- Notes:
- 6 pages, via website
70. Competitor orientation and value co-creation in sustaining rural New Zealand wine producers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Crick, James M. (author), Crick, Dave (author), and Tebbett, Natalie (author)
- Format:
- Online journal article
- Publication Date:
- 2019-11-07
- Published:
- United States: Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: D11218
- Journal Title:
- Journal of Rural Studies
- Journal Title Details:
- 73(2020) : 122-134
- Notes:
- 12 pages, via online journal, This study, underpinned by the Resource-Based View and its association with the Relational View, contributes to the existing cross-disciplinary literature involving economic geography, tourism and marketing by extending the current understanding of the relationship between firms' value co-creation activities and sales performance in the context of rural wine producing firms. Specifically, by investigating how a firm's competitor orientation (possessing and acting upon knowledge of competitors) affects the relationship between firms' capabilities to engage in value co-creation activities and sales performance. This investigation utilises a multi-level qualitative investigation within small-to-medium-sized, New Zealand wine producers engaging in various value co-creation activities (wine hospitality and tourism such as accommodation and restaurants through to wine sales, including at cellar doors). The methods employed involved 40 interviews across 20 businesses; observations of cellar door employees in all 20 firms; and collection of archival data. The findings reveal that by having a high degree of a competitor orientation, the enhanced value co-creation activities can help individual companies improve sales performance and support cluster sustainability, including via repeat tourism. However, results vary among competing businesses based on the product-markets served, where illustrations of potential tensions highlight the need for the management of complementary relationships, within and across clusters (the latter typically being to serve overseas markets). This study consequently offers new unique insights that explain strategies affecting not just an individual firm's performance, but also, the sustainability of other businesses.
71. Starbucks plans to hold the milk
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Prater, Lisa Foust (author) and Successful Farming
- Format:
- Online news article
- Publication Date:
- 2020-01-22
- Published:
- United States: Meredith Agrimedia, Meredith Corporation
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D11236
- Notes:
- 4 pages, via online news publication Successful Farming
72. Rethinking Food and Agriculture 2020-2030: The Second Domestication of Plants and Animals, the Disruption of the Cow, and the Collapse of Industrial Livestock Farming
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Tubb, Catherine (author), Seba, Tony (author), and RethinkX
- Format:
- Report
- Publication Date:
- 2019-09
- Published:
- United States: RethinkX
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 130 Document Number: D11288
- Notes:
- 76 pages., via website
73. A new path forward for food brands losing trust
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Research summary
- Publication Date:
- 2020
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 130 Document Number: D11291
- Notes:
- 3 pages., Online from the Center for Food Integrity, Gladstone, Missouri, USA., Summary of findings from a new study focused on "The 25 most trusted brands in America" from Morning Consult. Results showed reductions in food-related food marketers in the list, among older to younger consumer segments.
74. Meat substitute brand understanding
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Presentation
- Publication Date:
- 2020
- Published:
- USA: National Cattlemen's Beef Association, Centennial, CO
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 130 Document Number: D11293
- Notes:
- 21 pages., Online via AgriMarketing.com., Announcement of results of an online survey among more than 1,800 U.S. consumers during late 2019. Findings suggested "widespread consumer confusion regarding the ingredient composition and purported benefits of plant-based fake meat products." More than half did not realize that plant-based products being marketed as "burgers" have no real meat." The PowerPoint presentation and accompanying news release provide statics on responses to specific questions.
75. Consumers' evaluation of animal welfare labels on poultry products
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Powers, Rexanna (author), Li, Nan (author), Gibson, Courtney (author), Irlbeck, Erica (author), and Association for Communication Excellence (ACE)
- Format:
- Online journal article
- Publication Date:
- 2020-02
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 131 Document Number: D11300
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 104(1)
- Notes:
- 18 pages., via online journal, As the public has expressed increasing concerns regarding the humane raising and handling of farm animals, the U.S. Department of Agriculture and industry organizations have developed a series of standards enforcing animal welfare in the poultry industry. Labels and value-added claims were created and defined to differentiate products and to inform consumers’ purchasing decisions. This study identified five labels related to animal welfare that are frequently found on food packages in the U.S. grocery stores, including both the mandatory labels and third-party, voluntary labels. Using a controlled online experiment (N=249), we examined the labels’ effects on consumers’ perception of humane treatment and purchasing tendencies toward egg products. Results showed that while most consumers lack knowledge regarding the labels’ meaning and certification standards, they rely on the labels with simplistic terms (e.g., "certified humane," "cage free") as heuristic cues to judge the ethical treatment of hens on the farm. However, the selected labels did not lead consumers to pay a higher premium for the labeled products. We discussed the implications for regulators, food marketers, and agricultural communicators.
76. Misleading or informing? Examining the effects of labeling design on consumers' perception of gluten-free products and wheat safety
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Cantrell, Kimberly (author), Li, Nan (author), Meyers, Courtney (author), Akers, Cindy (author), and Association for Communication Excellence (ACE)
- Format:
- Online journal article
- Publication Date:
- 2020-02
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 131 Document Number: D11301
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 104(1)
- Notes:
- 18 pages., via online journal, As food products marketed as “gluten-free” become increasingly popular, many consumers start to exclude sources of gluten (e.g., wheat, barley, and rye) from their diets for both medical and non-medical purposes. The grain industry is facing a growing challenge to (re)boost consumers’ confidence in the healthiness and safety of its commodities. Using 561 participants recruited from the Amazon Mechanical Turk workers’ panel, this study implemented a 2 (pretzels vs. potato chips) * 2 (positive- vs. negative- frame) * 2 (wheat image vs. no wheat image) experiment to examine the effects of gluten-free labels on consumers’ perceived healthiness and safety of wheat, perceived benefits of labeled products, and their evaluation of the shown labels. Results showed that consumers evaluate the gluten-free labels most positively when they appear on products that could have contained gluten. For products that are naturally gluten-free, adding a gluten-free label only decreased consumers’ confidence in such labels. The presence of gluten-free labels increased consumers’ perceived benefits of the labeled products when they do not contain any misleading information (e.g., image of a wheat head). However, some gluten-free labels could have negative impacts on consumers’ perceptions of the healthiness and safety of wheat. Overall, food producers and marketers might have undervalued consumers’ literacy and overestimated their susceptibility to marketing strategies. We discussed the implications for food marketers, regulators, and communicators.
77. "You call that meat?" Investigating social media conversations and influencers surrounding cultured meat
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Specht, Annie R. (author), Rumble, Joy N. (author), Buck, Emily B. (author), and Association for Communication Excellence The Ohio State University
- Format:
- Online journal article
- Publication Date:
- 2020-02
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 131 Document Number: D11302
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 104(1)
- Notes:
- 23 pages., via online journal, Cultured meat has yet to reach store shelves but is nonetheless a growing issue for consumers, producers, and government regulators, many of whom have taken to social media to discuss it. Using a conceptual framework of social cognitive theory and issues management, this qualitative content analysis investigated social-media discourse surrounding the topic of cultured meat in the United States by describing the content of the discussion in late 2018 and identifying individual influencers and communities of influencers engaged in the discussion. Data were collected from Twitter using listening platform Sysomos MAP. The thematic analysis revealed eight themes: legality and marketing, sustainability, acceptance, business, animal concerns, science and technology, health concerns, and timeline, and indicated that conflicting views and questions about cultured meat exist among conversation participants. Top influencers included philanthropists, government officials, journalists and writers, and animal-welfare advocates. These influencers were grouped into four distinct communities based on interactions with each other and other users. The topics identified in the analysis provide insight into ways in which communicators can enter these conversations, and influencer communities represent groups of users whose broad reach could more easily transmit pro-agriculture messages.
78. Consumers' evaluation of animal welfare labels on poultry products
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Powers, Rexanna (author), Li, Nan (author), and Gibson, Courtney (author)
- Format:
- Journal article
- Publication Date:
- 2020
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 132 Document Number: D11337
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 104(1) Article 1
- Notes:
- Online via https://newprairiepress.org/jac, Authors identified five labels related to animal welfare that are frequently found on food packages in USA grocery stores Results of a controlled online experiment among consumers showed that while most consumers lacked knowledge regarding meaning of the labels and certification standards, they relied on the labels with simplistic terms as heuristic cues to judge the ethical treatment of hens on the farm. The selected labels did not lead consumers to pay a higher premium for the labeled products.
79. Designing educational farm tours to improve consumer trust in modern agriculture
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ferris, Theodore A. (author), Smith, Julia M. (author), Dunckel, Mary A. (author), Cullens, Faith (author), and Kuschel, Ashley (author)
- Format:
- Online journal article
- Publication Date:
- 2020-02
- Published:
- Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 132 Document Number: D11358
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 58(1)
- Notes:
- 7 pages., Article #: v58-1iw3, via online journal., Breakfast on the Farm educational farm tours were introduced in Michigan in 2009 to improve consumer knowledge about, impressions of, and trust in modern food production. Over 89,000 participants have attended events on 40 commercial dairy, beef, crop, and fruit farms. This article addresses organization and funding of the events and some of their general impacts. Volunteers staff stations on topics such as animal care, food safety, nutrition, and water quality. Surveys indicate that attendees' impressions of and trust in farmers and food production improve and that product purchases increase. Events patterned after Michigan's model have occurred in several states and may be implemented elsewhere for similar purposes.
80. How natural wine became a symbol of virtuous consumption
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Monroe, Rachel (author) and The New Yorker
- Format:
- Online article
- Publication Date:
- 2019-11-18
- Published:
- United States: Condé Nast
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 132 Document Number: D11362
- Notes:
- 14 pages., via online magazine
81. Is social exposure to obesity associated with weight status misperception? Assessing Australians ability to identify overweight and obesity
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Opie, C.A. (author), Glenister, K. (author), and Wright, J. (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- Australia
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: D11366
- Journal Title:
- BMC Public Health
- Journal Title Details:
- 19: 1222
- Notes:
- 8 pages., More than 800 Australian adults responded to an electronic questionnaire distributed via email and social media. Respondents "were challenged to accurately perceive silhouettes corresponding to an obese body mass index (BMI) in themselves and others. Misperception of weight status was more likely to exist among those with a BMI less than 18.5 - or 30 or more ("overweight" and "obese"). "Silhouettes may act as an effective visual cue in initiating weight related discussions."
82. Most Americans are wary of industry-funded research
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Johnson, Courtney (author)
- Format:
- Research report
- Publication Date:
- 2019
- Published:
- USA: Pew Research Center, Washington, D.C.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: D11400
- Notes:
- 4 pages., Online via website., Results of a national survey among U.S. adults indicated: "A majority of Americans are skeptical of the impact that industry funding has on scientific research and on the recommendations made by practitioners ... The public is somewhat more positive - though still ambivalent - about the effects of government funding on research and practitioner recommendations."
83. Ag groups release research measuring consumers' knowledge, perception of gene editing
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Research summary
- Publication Date:
- 2020
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 136 Document Number: D11432
- Notes:
- 2 pages., Online from AgriMarketing Weekly. News release of March 16, 2020., Brief summary of results of a consumer research study measuring market potential for gene-edited food and agriculture products. Research was sponsored by the FMI Foundation, American Seed Trade Association, American Farm Bureau Federation, and Farm Foundation.
84. Coronavirus triggers consumers' guilty pleasures
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Research summary
- Publication Date:
- 2020-03-16
- Published:
- USA: Center for Food Integrity, Gladstone, Missouri.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 136 Document Number: D11433
- Notes:
- 3 pages., Online from publisher., Report from the Consumer Trust Insights Council indicates that beyond shoppers' emphasis on supplies of canned and frozen supplies of food during this global disease outbreak, "there's something else folks are buying during their supply runs - guilty pleasures." Those take the form of treats like chocolate, cookies and beverages, "...little indulgences to bring them joy during anxious times."
85. Are consumers willing to pay for sustainability-related poultry practices? The findings are in!
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Research summary
- Publication Date:
- 2019
- Published:
- USA: FMI Foundation, Arlington,Virginia
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 136 Document Number: D11434
- Notes:
- 5 pages., Online from FMI Foundation., This report summarizes findings of an online survey distributed to 2,000 U.S. egg/chicken consumers with demographics representing the U.S. population. Findings indicated that "price is a significant driver for the majority of consumers, that consumer response is sensitive to information provided about cage-free production practices, and that willingness-to-pay for cage-free eggs changes in the presence of other label attributes."
86. Hen housing system information effects on U.S. egg demand
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ochs, Dan (author), Wolf, Christopher A. (author), Widmar, Nicole Olynk (author), Bir, Courtney (author), and Lai, John (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 136 Document Number: D11449
- Journal Title:
- Food Policy
- Journal Title Details:
- 87 : 101743
- Notes:
- 9 pages., Online via UI electronic subscription., A choice experiment was used to evaluate the U.S. public's willingness to pay for egg attributes including housing system, color, size, and certifying agency. A significant difference in willingness to pay for hen housing systems was found using video information treatments describing hen housing systems. Participants were indifferent between hen housing systems when they viewed video treatments describing hen housing systems. However, they clearly preferred the cage-free system when they viewed no video treatments. "Results point towards potential public misunderstanding of the costs and benefits associated with the "cage-free" egg label designation."
87. Consumer willingness to pay for food safety interventions: the role of message framing and issue involvement
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Britwum, Kofi (author) and Yiannaka, Amalia (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 136 Document Number: D11451
- Journal Title:
- Food Policy
- Journal Title Details:
- 86 : 101726
- Notes:
- 14 pages., Online via UI electronic subscription., Examines the impact of gain and loss message framing and issue involvement elicitation on consumer willingness to pay for two food safety enhancing technologies: cattle vaccines against E. coli and direct-fed microbials. Results showed strong consumer preference and willingness to pay for the technologies and consumer welfare gains from their introduction.
88. County & Farm Update: Scott Matthews, Poinsett County Farm Bureau VP
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Matthews, Scott (author) and Arkansas Farm Bureau
- Format:
- Video
- Publication Date:
- 2020-03-24
- Published:
- United States: YouTube
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 137 Document Number: D11457
- Notes:
- 1 page., via YouTube
89. There's no shortage of beef. So why are the meat cases empty?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Huffstutler, Katrina (author) and Texas and Southwestern Cattle Raiser Association
- Format:
- Blog
- Publication Date:
- 2020-03-26
- Published:
- United States: Texas and Southwester Cattle Raises Association
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: D11480
- Notes:
- 2 pages., via website
90. Specialist say response to meat shortage in grocery stores not an easy fix
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- News article
- Publication Date:
- 2020-03-25
- Published:
- United States: KATV
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: D11481
- Notes:
- 4 pages, via news website
91. 'There is plenty of food in the country'
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Corkery, Michael (author), Yaffe-Bellany, David (author), Nierenberg, Amelia (author), and Bul, Quoctrung (author)
- Format:
- News article
- Publication Date:
- 2020-03-15
- Published:
- United States: The New York Times
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: D11482
- Notes:
- 7 pages., via news website
92. Consumer trends and attitudes to functional foods
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Mattas, Konstadinos (author), Galanopoulos, Konstantinos (author), Karelakis, Christos (author), and Zevgitis, Panagiotis (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- Greece
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: D11507
- Journal Title:
- Journal of International Food and Agribusiness Marketing
- Journal Title Details:
- : 1-29
- Notes:
- 29 pages., Findings of a survey among consumers indicated that consumers recognize different kinds of functional foods, are willing to pay a premium for their purchase, and perceive possible health value. However, they appeared anxious about the health benefits these foods communicate in their labels.
93. Americans give fairly high marks to their local news media, especially when journalists are seen as connected to the community
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Research report
- Publication Date:
- 2019
- Published:
- USA: Pew Research Center, Washington, D.C.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 143 Document Number: D11536
- Notes:
- 7 pages., Online via publisher website., Findings from a survey conducted October 15-November 8, 2018.
94. "What's the deal with these strange substances in our food?" The representation of food additives by Belgian consumer organizations, 1960-1995
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Degreef, Filip (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- Belgium
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: D11546
- Journal Title:
- Food and Foodways
- Journal Title Details:
- 27(1-2) : 144-163
- Notes:
- 20 pages., Online via UI e-subscription, This article centered on the representation of food additives as a matter of key importance to the public's conceptualization of them. Findings from a systematic qualitative study of the magazines of two Belgian consumer organizations revealed that additives were seen as providing no benefits to consumers, for they could be used to reduce the quality of both the ingredients and the production process. They were perceived as a means of deceiving the public, with portrayal of consumers as powerless in the struggle for control over the types and amounts of additives they ingested. In turn, the limitations were seen as a failure of government and scientific institutions to provide the necessary protection.
95. Relative impact of nutritional warnings and other label features on cereal bar healthfulness evaluations
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Centurion, Marcia (author), Machin, Leandro (author), and Ares, Gaston (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- Uruguay
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D11595
- Journal Title:
- Journal of Nutrition Education and Behavior
- Journal Title Details:
- 51(7) : 850-856
- Notes:
- 7 pages., Online via UI e-subscription, Through experiment methodology, authors investigated the relative influence of nutritional warnings and two marketing strategies commonly used in food labels, nutrition claims, and fruit images on consumers' healthfulness judgments. Findings documented the impact of nutritional warnings on perceived healthfulness.
96. Hillman enjoys wild ride of covering farm news
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hillman, Taylor (author / AgNet West Radio Network, Clovis, California)
- Format:
- Journal article
- Publication Date:
- 2020
- Published:
- USA: National Association of Farm Broadcasting, Platte City, Missouri
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 157 Document Number: D11636
- Journal Title:
- Airing on the Side of Agriculture
- Journal Title Details:
- May
- Notes:
- 3 pages., Online from publisher., Farm broadcaster describes how he and his associate are adjusting farm reporting activities during restrictions caused by the current COVID-19 pandemic.
97. Consumers voice concerns about food safety
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bunce, Emily (author)
- Format:
- Article
- Publication Date:
- 2020
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 157 Document Number: D11640
- Notes:
- 4 pages., Online from G&S Business Communications, New York City, New York. 4 pages., "A new consumer intelligence survey fielded by G&S Communications found Americans are changing their consumption behaviors and their perceptions of the food supply chain as a direct result of the coronavirus. From food safety and quality to availability and affordability, people are beginning to think differently about where their food comes from and the significance of the nation's farming infrastructure."
98. Survey reveals how COVID-19 will change consumer food purchasing preferences
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- News release
- Publication Date:
- 2020
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D11642
- Notes:
- 2 pages., Online via AgriMarketing Weekly., News release about results of a nationwide survey among U.S. consumers.
99. Nutrition and food
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Survey report
- Publication Date:
- 2019
- Published:
- USA: Gallup, Inc., Washington, D.C.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D11645
- Notes:
- 34 pages., Online from publisher., Results of a national Gallup survey among adult consumers, October 14-31, 2019.
100. Burger thy neighbour
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Torshizi, M. (author)
- Format:
- Paper
- Publication Date:
- 2020
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D11648
- Notes:
- 15 pages., Paper presented at the 2018 conference of the International Association of Agricultural Economists (IAAE), July 28-August 2, 2018, in Vancouver, British Columbia, Canada., Author develops a theoretical model that helps provide a better understanding of the effect of hostile marketing and advertisement strategies on competition involving meat. Findings suggest that negatively influencing consumers' perceptions of rivals' products may be a more effective marketing tool than the "beggar-thy-neighbor" advertising where one firm steals some market share from the rivals by means of positive promotion of its own product.
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