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2. "Ugly duckling": afterthought farm paper becomes "bible of Delta agriculture"
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Brandon, Hembree (author)
- Format:
- Journal article
- Publication Date:
- 2018-04-20
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09289
- Journal Title:
- Delta Farm Press
- Journal Title Details:
- 75(15) : 2-3
- Notes:
- See the article in this 75th Anniversary issue (Doc. No. D09286). Special editions - Delta Farm Press, See article in pages 2-3 of this 75th Anniversary issue (Doc. No. D09286)
3. "Volunteering is like any other business" - Civic participation and social media
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kaun, Anne (author) and Julie Uldam (author)
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09677
- Journal Title:
- New Media and Society
- Journal Title Details:
- 20(6) : 2186-2207
- Notes:
- Role of social media for civic participation, drawing on Swedish volunteer initiatives that emerged in the context of the migration crisis in 2015 as a case study.
4. #TransformFFA: an analysis of social media content during the 2016 national FFA convention
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Rogers-Randolph, Tiffany M. (author), Lundy, Lisa K. (author), Harsh, Jessica L. (author), and Rabon, Raychel (author)
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09222
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 102(1) Article7
5. 2018 food and health survey
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Research report
- Publication Date:
- 2018
- Published:
- USA: International Food Information Council Foundation, Washington, D.C.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09672
- Notes:
- 63 pages.
6. 315 leading corporations remove misleading "go green" claims
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Article
- Publication Date:
- 2018
- Published:
- International: Two Sides North America, Inc., Chicago, Illinois.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 142 Document Number: D11532
- Notes:
- 3 pages., Online via publisher website., Article from the non-profit organization, Two Sides North America. It reported progress in a campaign to stop organizations from making misleading anti-print and anti-paper claims in their customer communications. It included findings of an international survey among more than 10,000 consumers assessing their document-storing preferences and attitudes about print versus digital communications.
7. 40 years of forging new paths
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Martin, Diane (author)
- Format:
- Journal article
- Publication Date:
- 2018-05
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09558
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 56(4) : 46
8. A consumer behaviour approach to analyse handmade and locally made agrifood products in western Honduras
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Salazar-Ordonez, Melania (author), Cordon-Pedregosa, Rosa (author), and Rodriguez-Entrena, Macario (author)
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- Honduras: AgEcon
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10584
- Journal Title:
- Economia Agraria y Recursos Naturales
- Journal Title Details:
- 18(2) : 5-27
- Notes:
- 23 pages., via database., Results of this study indicate that the consumption of handmade and locally made agrifood products increases for consumers who read nutrition labels and health claim information and for those with higher income and are younger. Authors offer suggestions for improving communications.
9. A content analysis of Extension's presence on 1890 Land-Grand University websites
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Steede, Garrett M. (author), Fischer, Laura (author), Meyer, Diane C. (author), and Meyers, Courtney (author)
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09217
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 102(1) Article 2
10. A dangerous disconnect - new research IDs food and ag trust gaps
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Research summary
- Publication Date:
- 2018-01-01
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10395
- Notes:
- 3 pages., From http://www.foodintegrity.org, Online from the Center for Food Integrity, Gladstone, Missouri.
11. A dangerous food disconnect: when consumers hold you responsible but don't trust you
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Research report
- Publication Date:
- 2018
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10396
- Notes:
- 8 pages., Online from the Center for Food Integrity, Gladstone, Missouri. 8 pages.
12. A farm newspaper capitulates to advertiser pressure: determinants of readers’ attitudes toward the firing of an editorial cartoonist
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Rodriguez, Lulu (author), Kulpavaropas, Supathida (author), and University of Illinois at Urbana-Champaign
- Format:
- Online journal article
- Publication Date:
- 2018
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10153
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 102(4)
- Notes:
- 18 pages, via online journal article, On April 2016, the weekly Farm News cut its ties with veteran freelancer Rick Friday who drew a cartoon that called attention to how much the CEOs of large agricultural corporations are paid. This study examines the determinants of people’s attitudes toward Mr. Friday’s firing. Using data gathered from a national online survey of newspaper readers, this study traced the antecedents of these attitudes. While the incident drew strong negative reactions, we found that public attitudes were strongly mediated by readers’ attitudes toward Big Ag advertisers. That is, those who saw Big Ag in a positive light were more inclined to report less negative attitudes toward the firing. Another factor that influenced public reaction is the way people perceived the relationship between the farm press and their large corporate advertising sponsors. These findings indicated audience awareness of the synergy between content making and profit making in the farm news business, and that readers saw the relationship between big advertisers and the press as not necessarily adversarial. Those in agricultural states tended to see the editorial cartoon and the firing incident as more relevant to their lives than their counterparts in non-agricultural areas. However, the perceived relevance of the editorial cartoon and the firing incident had no bearing on people’s attitudes toward the incident. Implications of the findings on fostering a healthy relationship between farm newspapers, their readers, and the agribusinesses that advertise in them are discussed.
13. A grass-roots movement for healthy soil spreads among farmers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Charles, Dan (author) and National Public Radio (NPR)
- Format:
- Online article
- Publication Date:
- 2018-04-09
- Published:
- United States: NPR
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 108 Document Number: D10946
- Notes:
- 9 pages, via online article and podcast
14. A guide to bioethics
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kornyo, Emmanuel A. (author)
- Format:
- Book
- Publication Date:
- 2018
- Published:
- Interational: CRC Press, Boca Raton, Florida.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09269
- Notes:
- 176 pages.
15. A novel NGO approach to facilitate the adoption of sustainable innovations in low-income countries: lessons from small-scale farms in Nicaragua
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Dyck, Bruno (author) and Silvestre, Bruno S. (author)
- Format:
- Online journal article
- Publication Date:
- 2018
- Published:
- SAGE Journals
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10522
- Journal Title:
- Organization Studies
- Journal Title Details:
- 40(3): 443–461
- Notes:
- 19 pages., via online journal., There are about 500 million small-scale farms in low-income countries on the planet. Farmers have been slow to adopt a threefold set of sustainable agronomic practices known as “conservation agriculture” (CA) that have been shown to double productivity. Our study of a novel CA project in Nicaragua, organized based on principles that counter convention, may point to improved ways of understanding and managing sustainable innovations in low-income countries. In particular, by connecting core ideas from the innovation literature to the literature that explores the role of intermediaries such as NGOs, our case study suggests that the efficacy of NGOs to facilitate the adoption of sustainable innovations by small-scale farmers in these settings may be enhanced if NGOs employ non-centrist approaches in order to address the critical uncertainties associated with such innovations. We discuss how our findings contradict some of long-standing arguments in the literature, and their implications for theory and practice.
16. A perplexing process: Understanding how agricultural producers process best management practice information
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- King, Audrey E.H. (author), Baker, Lauri M. (author), and Oklahoma State University Kansas State University
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 1 Document Number: D10164
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 102(3)
- Notes:
- 19 pages., via online journal article, Best management practices (BMPs) are suggested practices that help agricultural producers optimize production while reducing pollution, soil erosion, and other environmental impacts. Many audiences, including scientists and policy makers, have expressed disappointment at the current level of BMP use. Elaboration likelihood model (ELM) is used to understand how people process messages. ELM states that people can process messages either centrally or peripherally. This study sought to understand how producers processed information related to BMP adoption in grazing systems. Researchers conducted qualitative, in-depth interviews with 42 beef-cattle producers in Kansas and Oklahoma. It was found producers process information both centrally and peripherally, more specifically through past experiences and visual observations. This study suggests that when promoting BMPs, communicators should use visual cues to help producers process information. More importantly communicators should utilize strategies that encourage producers to reflect on past experiences to promote central processing.
17. A quantitative assessment of possession rituals and engagement in Pinterest: an examination of the agriculture industry
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Wandersee, Cassie (author) and Baker, Lauri (author)
- Format:
- Paper abstract
- Publication Date:
- 2018-02
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D10018
- Notes:
- Abstract of paper presented at the National Agricultural Communications Symposium, Southern Association of Agricultural Scientists (SAAS) Agricultural Communications Section, Jacksonville, Florida, February 4-5, 2018.
18. A quest into the unknown
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Connelly, Ross (author)
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- USA: International Society of Weekly Newspaper Editors
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11776
- Journal Title:
- Grassroots Editor
- Journal Title Details:
- 59(4) : 3-6
- Notes:
- Via UI Library online subscription., Owner of the Hardwick Gazette community newspaper in Vermont describes his experience in seeking a new owner through an essay contest. His quest included confirmation of the importance of community newspapers in their areas of circulation.
19. A sentiment and content analysis of twitter content regarding the use of antibiotics in livestock
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Garrett M. Steede (author), Courtney Meyers (author), Nan Li (author), Erica Irlbeck (author), Sherice Gearhart (author), and Texas Tech University; University of Minnesota - Twin Cities
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: D10103
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 102(4)
- Notes:
- Article 4; pgs. 1-16, On January 1, 2017, the final rule of the Veterinary Feed Directive (VFD) was put into place requiring antibiotics approved for both humans and animals to be discontinued for growth promotion. This change was brought on by the role growth promoters in livestock production play in the development of antibiotic resistance. Antibiotic resistance increases the costs associated with human health care by increasing the length of stays in the hospital and requiring more intensive medical care for patients. The purpose of this study was to explore sentiment and characteristics of social media content and the characteristics of the key influencers whose opinions had the greatest amount of reach on social media in regard to antibiotic use in livestock and antibiotic resistance. Nuvi, a social media monitoring program, provided sentiment for each tweet and coded 64.8% of the content (n = 129) as negative compared to 38.2% (n = 76) humans coded as negative. The contrast between human coders and Nuvi indicates there could be discrepancies between how Nuvi codes content and the way a human might interpret the content. No key influencer discussed antibiotic use in livestock positively. Findings suggest agricultural communicators should not rely completely on the output from sentiment analysis programs to evaluate how the public discusses issues related to agriculture, particularly controversial issues. Further, agricultural communications practitioners should prioritize monitoring the content shared by key influencers in an effort to better understand the content being shared by the most influential users. Recommendations for future research are provided.
20. A warming planet could zap nutrition from rice that feeds the world
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Chen, Angus (author)
- Format:
- Online article
- Publication Date:
- 2018-05-24
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09750
- Notes:
- NPR: The Salt. 4 pages.
21. ALEC-Backed Legislators Behind Suppressing Vote
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hagen, C.S (author)
- Format:
- Online article
- Publication Date:
- 2018-10-31
- Published:
- USA: Center for Media and Democracy, Madison, Wisconsin
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 207 Document Number: D13184
- Notes:
- 3 pages, located on PRWatch.
22. Actors, roles and interactions in agricultural innovation networks: the case of the Portuguese cluster of small fruits
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Madureira, Lívia (author), Cristóvão, Artur (author), Ferreira, Dora (author), and Koehnen, Timothy (author)
- Format:
- ebook chapter
- Publication Date:
- 2018-05-20
- Published:
- Springer
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10355
- Journal Title:
- New Metropolitan Perspectives Local Knowledge and Innovation Dynamics Towards Territory Attractiveness Through the Implementation of Horizon
- Journal Title Details:
- 101
- Notes:
- 8 pages., ISBN 978-3-319-92102-0, Via ebook, The idea underpinning EIP-AGRI for linking producers and users of knowledge and promoting their interaction around problem-solving is well grounded on the evidence provided by the ‘innovation systems’ and related literature. Evidence gaps that matter to the implementation of the EIP-AGRI activities comprise the lack of knowledge regarding the best-fit network configuration for different farming systems and farming styles, and the nature and effectiveness of a facilitator function and role to bridge communication between researchers and farmers. This paper contributes with empirical evidence regarding the networks configuration best-fit for different farming system and farming styles, and provide insights on the facilitator relevance and its desirable profile, built on the study of a particular network: the Portuguese Cluster of small fruits (CSF). The small fruit sector is a novel sector in Portugal that has attracted in recent years a large number of new investors, in particular newly-established small-scale inexperienced producers. The insights provided by the CSF analysis emphasises that agglomeration economies based networks, which are very important in some agricultural sectors (e.g. fruit, wine) and in countries or regions where small-scale farms are significant, can in fact be the ground for knowledge and innovation networks in the sense wanted by the EIP-AGRI, since inclusiveness and facilitation functions are accounted for properly.
23. Adoption of crop insurance and impact: insights from India
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Aditya, K.S. (author), Khan, Md. Tajuddin (author), and Kishore, Avinash (author)
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- India
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10284
- Journal Title:
- Agricultural Economics Research Review
- Journal Title Details:
- 31(2) : 163-174
- Notes:
- Via journal online., Agriculture is inherently a risky enterprise because of its dependence on rainfall. To mitigate risks, farmers diversify crops and enterprises, maintain stabilization account or resort to the sale of assets. Crop insurance is a complementary institutional mechanism that aids farmers to cope with risks better.Considering the importance of crop insurance in risk mitigation, this paper using data from a large-scale farmers’ survey we identify the factors that influence farmers’ decision to buy crop insurance and subsequently assess its impact on farm income, production expenses and productive investments in agriculture. Farmers’ adoption of crop insurance is low— 4.80% kharif season and 3.17% in the rabi season mainly on account of lack of awareness about insurance products. Nevertheless, the probability of adoption of insurance is higher for those who experience higher crop loss and have some formal training in agriculture. The subsidy on premium also positively influences crop insurance uptake decisions. On the other hand, the factors like the lower social status, tenant farming and exposure to deficit-rainfall in the previous year are negatively associated with the decision to insure. The results on the impact of insurance are not conclusive to prove that insured farmer subsumes higher risks compared to the uninsured.
24. Ads We Like: humorous new 'Got Milk/' ads focus on younger, more diverse audience
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- O'Brien Kyle (author)
- Format:
- Online article
- Publication Date:
- 2018-07-11
- Published:
- United States: The Drum
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: D11499
- Notes:
- 3 pages., via website
25. Ads reflect agriculture's progress
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Brandon, Hembree (author)
- Format:
- Journal article
- Publication Date:
- 2018-04-20
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09292
- Journal Title:
- Delta Farm Press
- Journal Title Details:
- 75(15) : 1
- Notes:
- See article in 75th Anniversary Issue (Doc. No. D09286)
26. Ag Comm leaders' updates
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Herman, Matt (author), Cunningham, Cindy (author), and Deering, Julie (author)
- Format:
- Journal article
- Publication Date:
- 2018-07
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09788
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 56(6) : 25-26
27. Ag safety - communication is key
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Article
- Publication Date:
- 2018-01
- Published:
- USA: Upper Midwest Safety and Health Center, Minneapolis, Minnesota.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09325
- Notes:
- 3 pages.
28. Agricultural Extension and Technology Adoption for Food Security: Evidence from Uganda
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Pan, Yao; Smith (author), Smith, Stephen C. (author), and Sulaiman, Munshi (author)
- Format:
- Journal article
- Publication Date:
- 2018-04-23
- Published:
- United States: Oxford University Press, New York, New York.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12395
- Journal Title:
- American Jounal of Agricultural Economics
- Journal Title Details:
- Online
- Notes:
- 21 pages, We evaluate causal impacts of a large-scale agricultural extension program for smallholder women farmers on technology adoption and food security in Uganda through a regression discontinuity design that exploits an arbitrary distance-to-branch threshold for village program eligibility. We find eligible farmers used better basic cultivation methods, achieved improved food security. Given minimal changes in adoption of relatively expensive inputs, we attribute these gains to improved cultivation methods that require low upfront monetary investment. Farmers also modified their shock-coping methods. These results highlight the role of information and training in boosting agricultural productivity among poor farmers and, indirectly, improving food security.
29. Agricultural communications students describe a short-term field experience
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Riggs, Angel (author), Montgomery, Diane (author), and Oklahoma State University
- Format:
- Journal article
- Publication Date:
- 2018-07-02
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 1 Document Number: D10166
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 102(2)
- Notes:
- 20 pages; Article 3, via online journal, Student-run publications, including newsrooms and similar agency-style work achieve the curricular goal of experiential learning (Roberts, 2006) for university agricultural communication students. Gaining a journalistic skillset in the classroom is richly supplemented with experiencing real-world and authentic agency immersion to reveal to students the genuine characteristics of a workplace. The purpose of this study was to use Q methodology to evaluate a real-world, out-of-class-but-supervised newsroom producing publications for the State FFA Convention. Fifteen undergraduate students who were immersed in this three-day program in which students publish original work to disseminate information to FFA participants and the public participated in the study at the end of the newsroom experience. With a concourse sampled along four dimensions of growth and development (Author, 2014), a Q set of 36 statements was sorted. In addition to the Q sorts, comments gathered from the students at the last session assisted in the interpretation of data. Post-sort interviews were conducted with exemplar sorters. Data were analyzed using principal components and varimax rotation and interpreted to show three ways the newsroom was experienced by the university students. The Supervisors honed managerial skills while working as colleagues with faculty supervisors. The Contented Staff valued the education gained from the experience and recognized the practical application of the communications-based skill-set. The Stressed Staff had insecurities and physical discomfort during the work and living in the city. Implications for program development, classroom instruction, and field experience assessment will be discussed.
30. Agricultural communicators' use of mobile devices and social media in the USA
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hawley, John L (author), Hall, Kelsey (author), and Chowdhury, Ataharul (author)
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- USA: Australasia-Pacific Extension Network (APEN)
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: D11207
- Journal Title:
- Rural Extension and Innovation Systems Journal
- Journal Title Details:
- 14(1) : 101-109
- Notes:
- The article reports findings of a media-use survey conducted among agricultural communicators attending a meeting of the National Association of Farm Broadcasting. A majority of respondents reported using a variety of social media for work, with smartphones being the most common device used. Among other recommendations, authors suggested that respondents should continue to use Facebook and Twitter to engage their stakeholder groups in conversations about agriculture. The survey identified stakeholder groups of the communicator respondents.
31. Agricultural extension and production agriculture the good, the bad and the opportunity
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Paine, Darin James (author) and Texas A&M University
- Format:
- Dissertation
- Publication Date:
- 2018
- Published:
- Ann Arbor: ProQuest
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10475
- Notes:
- 59 pages., ISBN: 9780438880009, Via ProQuest Dissertations and Theses., The purpose of this study is to understand successful and failed partnerships between industries in production agriculture and Agricultural Extension services in order to determine appropriate avenues for mutually beneficial relationships. Participants across various industries in production agriculture were surveyed in order to provide their perception of partnerships with Extension. Using phenomenology as qualitative research the results indicate a clear disconnect between production agriculture and Extension. Production agriculture industries highlight certain programs and elements within Extension that contribute to successful partnerships. However, a lack of expertise and communication by Extension personnel contribute to failed partnerships, or worse, no working relationship whatsoever. The data includes overarching concepts and meaning as to why partnerships are considered successful or not. Production agriculture is turning to other organizations for collaboration that perform similar work to Extension including non-governmental organizations. However, industries in production agriculture identify opportunities to create new or improve upon existing partnerships with Extension.
32. Agricultural research using social media data
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Zipper, Samuel C. (author)
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09678
- Journal Title:
- Agronomy Journal
- Journal Title Details:
- 110 : 349-358
33. Agriculture's new name game
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Sfiligoj, Eric (author)
- Format:
- Editorial
- Publication Date:
- 2018-05
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11800
- Journal Title:
- CropLife
- Notes:
- Editorial comments on the series of mergers, consolidations, and buy-up in many sectors of the agricultural marketplace. "As always, only time will tell how long-standing any of these new names end up being."
34. Altheide, Merrys inducted into ARC's (Agricultural Relations Council's) Hall of Fame
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Journal article
- Publication Date:
- 2018-07
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09787
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 56(6) : 20-22
35. Americans are divided over whether eating organic foods makes for better health
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Strauss, Mark (author)
- Format:
- Research report
- Publication Date:
- 2018
- Published:
- USA: Pew Research Center, Washington, D.C.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: D11397
- Notes:
- 5 pages., Via online from website., Results of a national survey among U.S. adults suggest that "Americans are closely divided over the health benefits of organic produce."
36. Amid palm oil boycott, India wants to produce more of it
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Frayer, Lauren (author)
- Format:
- News article
- Publication Date:
- 2018-09-21
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09823
- Notes:
- NPR: The Salt, 8 pages.
37. An analytic approach to support urban agriculture policies development: case study of Barcelona
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Zanasi, Cesare (author) and Di Fiore, Gianluca (author)
- Format:
- Paper
- Publication Date:
- 2018
- Published:
- Spain
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 106 Document Number: D10932
- Journal Title:
- International Journal of Food System Dynamics
- Notes:
- Conference paper, International European Forum, Innsbruck, Austria, February 5-9, 2018. Pages 271-283 in proceedings published in this journal., The increasing impact due to urban population’s food supply causes a series of negative externalities related to food production, transformation and transportation. FAO and other institutions are trying to integrate traditional models of food supply with alternative ones like Urban and Peri-Urban Agriculture (UPA). Defining the drivers that motivate the participation in different types of UPA could be useful to plan more participated and effective UPA development policies. Barcelona (Spain) hosts a number of cases representing different declinations that UPA can assume. This work aims at describing the differences in terms of motivations to enter the various typologies of Urban Agriculture (UA) in Barcelona. Data were collected through semi-structured interviews to 4 groups of users representing 3 of the most widespread models of UA initiatives in Barcelona (Allotment Gardens, Community Gardens, Pla Buits.) The results showed that participation in UA is mainly motivated by relational aspects and knowledge exchange and differences exist among the various UA models. Political reasons are mostly influencing the Community Gardeners while Pla Buits users’ mains motivations are related to socialising and Allotment gardeners are mainly motivated by environmental aspects. Differences in the participants’ demographic characteristics also emerged. Better targeted public policies contents and communication strategies for UPA development can thus be derived by the results obtained; to this end, recommendations have been provided. Further research should broaden the range of case studies and the sample size, in order to provide a more effective and comprehensive tool for tailoring UPA developing strategies to different contexts.
38. An online study tool for reviewing plant propagation terms and concepts
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Wilson, Sandra B. (author), Geneve, Robert L. (author), and Davies, Fred T. (author)
- Format:
- Journal article
- Publication Date:
- 2018-12
- Published:
- United States: American Society for Horticultural Science
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 11 Document Number: D10324
- Journal Title:
- HortTechnology
- Journal Title Details:
- 28(6) : 851-854
- Notes:
- 4 pages., Via online journal., Interactive web-based questions were developed for students to review subject matter learned in an online plant propagation course. Articulate Storyline software was used to build nearly 250 review questions with five different testing styles to ascertain proficiency in subject areas, including the biology of propagation, the propagation environment, seed propagation, vegetative propagation, micropropagation, and cell culture. Questions were arranged to correspond to the supporting textbook chapters in Hartmann and Kester’s Plant propagation: Principles and practices, ninth edition. These are open access and available to instructors and students worldwide. Users received immediate feedback for each question answered correctly or incorrectly. The system remembers where one leaves off, which enables starting and stopping multiple times within a chapter. Means of preand posttest responses to nine content knowledge items showed that students perceived a significant content knowledge gain in the course. These online interactive reviews can be adapted easily to other courses in a variety of fields, including horticulture, botany, systematics, and biology. They can also be expanded to overlay multiple objects and trigger events based on user response. Since inception, the website hosting these online reviews averaged 156 unique visitors per month. Students have reported this to be a useful tool to prepare them for course exams.
39. Analyzing media coverage of agricultural health and safety issues
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Lundy, Lisa K. (author), Rogers-Randolph, Tiffany M. (author), Lindsey, Angela B. (author), Hurdle, Clay (author), Ryan, Heather (author), Telg, Ricky W. (author), Irani, Tracy (author), and University of Florida
- Format:
- Online journal article
- Publication Date:
- 2018
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10155
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 102(4)
- Notes:
- 16 pages, via online journal article, Farming, by the very nature of the occupation, is riddled with uncertainty. The risks associated with the agriculture industry are just as diverse as the industry itself. For all risks, one challenge is the development and dissemination of safety communication materials tailored for diverse audiences. Valkenburg, Semetko, and Vreese (1999) examined common frames used in news media. Their analysis pointed to four commonly used news frames: conflict, human interest, responsibility and economic consequences. The purpose of this study was to describe the agricultural and health safety issues discussed in Florida news media during the year 2016, discussing the prominence of the frames outlined by Valkenburg et al. (1999). In this study, the most prominent frame was the human interest frame, followed by responsibility, economic consequences, and conflict. Frames carry a great deal of weight in shaping individuals’ opinions, attitudes, and actions towards agriculturally based messages; therefore it is essential for agricultural communicators to understand the framing of agricultural health and safety issues. Acknowledging the frames used in the reporting of agricultural issues allows agricultural communicators to enter into informed interactions with media outlets and better prepare the resources they provide to them. These framing analyses also provide agricultural communicators with a solid foundation on which to best position and frame their messaging on behalf of the industry. Further research is recommended to examine frames from an audience perspective and to investigate the impact of human interest frames in the presentation of agricultural news articles.
40. Animal welfare, children's education, hunger are top three causes Americans care about in 2018
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Research summary
- Publication Date:
- 2018-04-19
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09388
- Notes:
- Online from Ketchum.com. 3 pages.
41. Annual ag/rural show calendar
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Journal article
- Publication Date:
- 2018-07
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09790
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 56(6) : 43-56
42. Anti-GMO articles tied to Russian sites, ISU research shows
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Eller, Donnelle (author)
- Format:
- News article
- Publication Date:
- 2018-02-25
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09378
- Notes:
- Online from the Des Moines [Iowa] Register. 7 pages.
43. Application of multiple behaviour change models to identify determinants of farmers' biosecurity attitudes and behaviours
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Richens, I.F. (author), Houdmont, J. (author), Wapenaar, W. (author), Shortall, O. (author), Kaler, J. (author), and O'Connor, H. (author)
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- United Kingdom
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 5 Document Number: D10193
- Journal Title:
- Preventive Veterinary Medicine
- Journal Title Details:
- 155 : 61-74
- Notes:
- 13 pages., Via UI online subscription.
44. Are agriculture and nutrition policies and practice coherent? Stakeholder evidence from Afghanistan
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Poole, Nigel (author), Echavez, Chona (author), and Rowland, Dominic (author)
- Format:
- Online journal article
- Publication Date:
- 2018-12
- Published:
- Springer Netherlands
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10241
- Journal Title:
- Food Security
- Journal Title Details:
- 10(6) : 1577–1601
- Notes:
- Online ISSN: 1876-4525 Print ISSN: 1876-4517, Via online journal., Despite recent improvements in the national average, stunting levels in Afghanistan exceed 70% in some Provinces. Agriculture serves as the main source of livelihood for over half of the population and has the potential to be a strong driver of a reduction in under-nutrition. This article reports research conducted through interviews with stakeholders in agriculture and nutrition in the capital, Kabul, and four provinces of Afghanistan, to gain a better understanding of the institutional and political factors surrounding policy making and the nutrition-sensitivity of agriculture. Semi-structured interviews were conducted with a total of 46 stakeholders from central government and four provinces, including staff from international organizations, NGOs and universities. We found evidence of interdisciplinary communication at the central level and within Provinces, but little evidence of vertical coordination in policy formulation and implementation between the centre and Provinces. Policy formulation and decision making were largely sectoral, top-down, and poorly contextualised. The weaknesses identified in policy formulation, focus, knowledge management, and human and financial resources inhibit the orientation of national agricultural development strategies towards nutrition-sensitivity. Integrating agriculture and nutrition policies requires explicit leadership from the centre. However, effectiveness of a food-based approach to reducing nutrition insecurity will depend on decentralising policy ownership to the regions and provinces through stronger subnational governance. Security and humanitarian considerations point to the need to manage and integrate in a deliberate way the acute humanitarian care and long-term development needs, of which malnutrition is just one element.
45. Are you ready for "bioengineered food" labeling? USDA replaces GMO term with "bioengineered food"
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Abbott, Chuck (author)
- Format:
- Article
- Publication Date:
- 2018-12-20
- Published:
- USA: Successful Farming Online, Des Moines, Iowa
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10020
- Notes:
- 2 pages.
46. Artificial intelligence and the future of humans
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Anderson, Janna (author) and Rainie, Lee (author)
- Format:
- Research report
- Publication Date:
- 2018
- Published:
- International: Pew Research Center, Washington, D.C.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: D11396
- Notes:
- 10 pages., Via online from website., "Experts say the rise of artifical intelligence will make most people better off over the next decade, but many have concerns about how advances in AI will affect what it means to be human, to be productive and to exercise free will. Includes references to impacts on farmers, farming and climate.
47. As carbon dioxide levels rise, major corps are losing nutrients
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kennedy, Merrit (author)
- Format:
- Online article
- Publication Date:
- 2018-06-19
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09751
- Notes:
- NPR: The Salt. 5 pages.
48. Ask not what nature can do for you: a critique of ecosystem services as a communication strategy
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bekessy, S.A. (author), Runge, M.C. (author), Kusmanoff, A.M. (author), Keith, D.A. (author), and Wintle, B.C. (author)
- Format:
- Online journal article
- Publication Date:
- 2018-08
- Published:
- Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10504
- Journal Title:
- Biological Conservation
- Journal Title Details:
- 224: 71-74
- Notes:
- 4 pages., via online journal., Given the urgent need to raise public awareness on biodiversity issues, we review the effectiveness of “ecosystem services” as a frame for promoting biodiversity conservation. Since its inception as a communications tool in the 1970s, the concept of ecosystem services has become pervasive in biodiversity policy. While the goal of securing ecosystem services is absolutely legitimate, we argue that it has had limited success as a vehicle for securing public interest and support for nature, which is crucial to securing long-term social mandates for protection. Emerging evidence suggests that focusing on ecosystem services rather than the intrinsic value of nature is unlikely to be effective in bolstering public support for nature conservation. Theory to guide effective communication about nature is urgently needed. In the mean-time, communicators should reflect on their objectives and intended audience and revisit the way nature is framed to ensure maximum resonance.
49. Assessing local journalism: news deserts, journalism divides, and the determinants of the robustness of local news
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Napoli, Philip M. (author), Weber, Matthew (author), McCollough, Katie (author), and Wang, Qun (author)
- Format:
- Research report
- Publication Date:
- 2018
- Published:
- USA: DeWitt Wallace Center for Media and Democracy, Stanford School of Public Policy, Duke University.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: D11221
- Notes:
- 26 pages., Findings based on an analysis of more than 16,000 news stories gathered over seven days, across 100 randomly sampled U.S. communities with populations of 20,000 to 300,000. Among the findings: 20 communities contained no local news stories, only about 17% of the news stories provided to a community were truly local; less than half (43%) of the news stories to a community by local media outlets were produced by the local media outlet; and just over half (56% of the news stories provided to a community by local media outlets addressed what was defined as a "critical information need." Findings provided evidence of the "news deserts" problem confronting local communities.
50. Assessment of the use of facebook by farmers and agricultural extension agents in Otukpo local government area of Benue State, Nigeria
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Otene, Victor Akwu (author), Okwu, Jacob Oto (author), and Agene, Agada Jude (author)
- Format:
- Online journal article
- Publication Date:
- 2018-01
- Published:
- Taylor & Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10487
- Journal Title:
- Journal of Agricultural & Food Information
- Journal Title Details:
- 19(4): 354-361
- Notes:
- 9 pages., via online journal., This study assessed the use of Facebook by farmers and extension agents in Otukpo Local Government Area of Benue State, Nigeria. One Hundred respondents (80 farmers and 20 extension agents) were selected using purposive and random sampling techniques. Research findings revealed that most farmers (56.2%) reported a low level of use of Facebook, while 50% of extension agents made high use of Facebook. Major constraints to using Facebook were poor network services for farmers and power failure for extension agents. Sex, formal education and income had significant effect on the farmers' level of Facebook use. It is therefore recommended that Internet services and electricity be improved in the study area.
51. Attitudes and preferences of Kosovar consumers towards quality and origin of meat
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Wongprawmas, Rungsaran (author), Canavari, Maurizio (author), Imami, Drini (author), Gjonbalaj, Muje (author), and Gjokaj, Ekrem (author)
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- Kosovo
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D11659
- Journal Title:
- Studies in Agricultural Economics
- Journal Title Details:
- 120(3) : 126-133
- Notes:
- 9 pages., Online via AgEconSearch., Researchers examined Kosovar consumers' characteristics, attitude and preferences towards meat. Results suggested that they perceived country of origin, especially domestic origin, as an indicator of quality and safety of meat. Research identified two consumer profiles: conservative and innovative food consumers.
52. BBC announces its position on climate change, will CBC follow?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Abraha, Lidia (author)
- Format:
- Journal article
- Publication Date:
- 2018-10-02
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 136 Document Number: D11427
- Journal Title:
- Ryerson Review of Journalism
- Notes:
- 6 pages., Online via publication website., Author examines the approaches taken by the British Broadcasting Corporation (BBC) and Canadian Broadcasting Corporation (CBC) in reporting on climate change.
53. Bad advice: or why celebrities, politicians, and activists aren't your best source of health information
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Offit, Paul A. (author)
- Format:
- Book
- Publication Date:
- 2018
- Published:
- USA: Columbia University Press, New York, New York.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D11403
54. Barriers to acceptance of information and communication technology in agricultural extension in Indonesia
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Purnomo, Sutrisno Hadi (author) and Kusnandar (author)
- Format:
- Journal article
- Publication Date:
- 2018-03-15
- Published:
- Indonesia: SAGE Journals
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12169
- Journal Title:
- Information Development
- Journal Title Details:
- vol: 35, issue 4, 2019
- Notes:
- 12 pages, The use of information and communication technology (ICT) has become progressively widespread in various sectors including agriculture. This study investigated the barriers to the diffusion of ICT in agricultural extension. Further, the study examined the effect of barriers toward ICT acceptance in agricultural extension. A paper and pencil survey by mail was conducted to collect data from 355 respondents in the Greater Surakarta Region, Indonesia. The study discovered that individual barriers, cultural barriers, government policy barriers, support and technological barriers significantly influenced the acceptance of ICT. In line with the Technology Acceptance Model (TAM), these variables influenced perceived ease of use, perceived usefulness and perceived intention to use of ICT. The findings suggested the methods that could be adopted by governments and non-government bodies to overcome the barriers in ICT implementation.
55. Bayer's issues news release about closing its acquisition, Monsanto name will be replaced
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- News release
- Publication Date:
- 2018-06-04
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09526
- Notes:
- Online news release from Bayer via AgriMarketing Weekly. 2 pages.
56. Beware The Thanksgiving Salad: CDC Says No Romaine Lettuce Is Safe
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Domonoske, Camila (author)
- Format:
- Online article
- Publication Date:
- 2018-11-20
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09953
- Notes:
- NPR: The Salt. 3 pages.
57. Blue Bell's Facebook Posts and Responses During the 2015 Listeria Crisis: A Case Study
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Opat, Kelsi (author), Magness, Haley (author), Irlbeck, Erica (author), and Texas Tech University
- Format:
- Online journal article
- Publication Date:
- 2018
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10154
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 102(4)
- Notes:
- 18 pages, via online journal article, Blue Bell Creameries faced an unprecedented situation when it pulled all of its products during a Listeria outbreak in 2015. Despite a very public crisis that resulted in three deaths, Blue Bell survived the disaster and maintained a large and loyal customer base. A content analysis of the Blue Bell Ice Cream Facebook page was conducted to evaluate Blue Bell’s public communications, and its followers’ public reactions to the Facebook communication during the crisis. Results indicated that Blue Bell primarily posted messages that included recall and restocking information, thankfulness to stakeholders, and details about improvements to food safety during the crisis. These messages created a sense of transparency, which can increase customers’ trust and brand loyalty. Their consumers largely responded with comments containing overwhelming loyalty themes as well as questions and messages of thanks. Recommendations for agri-food companies include operating transparently before, during, and after a crisis. Organizations should follow Blue Bell’s example and avoid publishing messages that include attacks, denial, scapegoating, or excuses during a crisis.
58. Blueberry producers' attitudes towards harvest mechanization for fresh market
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Gallardo, Karina R. (author), Stafne, Eric T. (author), Devetter, Lisa Wasko (author), Zhang, Qi (author), Li, Charlie (author), Takeda, Fumiomi (author), Williamson, Jeffrey (author), Yang, Wei Qiang (author), Cline, William O. (author), Beaudry, Randy (author), Allen, Renee (author), and Washington State University Mississippi State University University of Georgia University of Florida Oregon State University Michigan State University
- Format:
- Journal article
- Publication Date:
- 2018-02
- Published:
- United States: American Society for Horticultural Science
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 11 Document Number: D10337
- Journal Title:
- HortTechnology
- Journal Title Details:
- 28(1) : 10-16
- Notes:
- 7 pages., Via online journal., The availability and cost of agricultural labor is constraining the specialty crop industry throughout the United States. Most soft fruits destined for the fresh market are fragile and are usually hand harvested to maintain optimal quality and postharvest longevity. However, because of labor shortages, machine harvest options are being explored out of necessity. A survey on machine harvest of blueberries (Vaccinium sp.) for fresh market was conducted in 2015 and 2016 in seven U.S. states and one Canadian province. Survey respondents totaled 223 blueberry producers of various production sizes and scope. A majority (61%) indicated that their berries were destined for fresh markets with 33% machine harvested for this purpose. Eighty percent said that they thought fruit quality was the limiting factor for machine-harvested blueberries destined for fresh markets. Many producers had used mechanized harvesters, but their experience varied greatly. Just less than half (47%) used mechanical harvesters for fewer than 5 years. Most respondents indicated that labor was a primary concern, as well as competing markets and weather. New technologies that reduce harvesting constraints, such as improvements to harvest machinery and packing lines, were of interest to most respondents. Forty-five percent stated they would be interested in using a modified harvest-aid platform with handheld shaking devices if it is viable (i.e., fruit quality and picking efficiency is maintained and the practice is cost effective). Overall, the survey showed that blueberry producers have great concerns with labor costs and availability and are open to exploring mechanization as a way to mitigate the need for hand-harvest labor.
59. Book excerpt from How to Feed the World
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Baldos, Uris (author)
- Format:
- Online article
- Publication Date:
- 2018-02-11
- Published:
- United States: Labx
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D11044
- Notes:
- 3 pages, via online blog
60. Brand and country influence on purchase intentions: a theory-of-reasoned-action approach
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Brodowsky, Glen (author), Stewart, Kristin (author), and Anderson, Beverlee (author)
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 147 Document Number: D11580
- Journal Title:
- Journal of Promotion Management
- Journal Title Details:
- 24(2) : 251-269
- Notes:
- 20 pages., Online via UI e-subscription, Researchers used the Theory of Reasoned Action as foundation for investigating how a firm's choices related to brand identity and country of manufacture influenced purchase decisions. Results suggested that while both affect attitudes toward purchasing a product, a positive attitude toward buying a particular brand might offset a negative attitude toward buying from a particular country. This study focused on appliance brands. The review of literature cited examples of research involving ice cream, wines, and leather products.
61. Bridging the gap
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Jones, Karen (author)
- Format:
- Journal article
- Publication Date:
- 2018-09
- Published:
- USA: Cooperative Communicators Association, Bellafonte, Pennsylvania.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09942
- Journal Title:
- Communique
- Notes:
- 2 pages.
62. Broadband's role in agricultural technologies and the rural economy
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Whitacre, Brian (author / Oklahoma State University)
- Format:
- Presentation
- Publication Date:
- 2018
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10312
- Notes:
- 32 pages., From the website, proceed to "agenda" link., PowerPoint presentation for the Federal Reserve Annual Agriculture Conference, Chicago, Illinois, November 7, 2018., Addresses the concept of "broadband," the rural-urban digital divide, broadband across the Midwest, academic research in rural broadband, and current federal/state policy.
63. Building collaboration among program social media managers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Stearns, Stacey (author / University of Connecticut)
- Format:
- Presentation
- Publication Date:
- 2018-08
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09900
- Notes:
- Presentation at the Association of Communication Excellence (ACE) conference during the Agricultural Media Summit, Scottsdale, Arizona, August 4-8, 2018. 20 pages.
64. Bye-bye, beer? Brewers say they've got a plan on climate change
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bland, Alastair (author)
- Format:
- News article
- Publication Date:
- 2018-10-18
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09845
- Notes:
- NPR: The Salt, 5 pages.
65. CCA institute: A tradition since 1954
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Journal article
- Publication Date:
- 2018-10
- Published:
- USA: Cooperative Communicators Association, Bellafonte, Pennsylvania.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09947
- Journal Title:
- Communique
- Notes:
- 2 pages.
66. Can community-based organisations deliver adequate agricultural information to farmers? Evidence from rural resources centers in Cameroon
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kenfack Essougong, Urcil Papito (author), Fongang Fouepe, Guillaume Hensel (author), and Degrande, Ann (author)
- Format:
- Online journal article
- Publication Date:
- 2018-01-30
- Published:
- USA: SAGE Journals
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10229
- Journal Title:
- Information Development
- Notes:
- 12 pages., Via online journal., Rural Resources Centers (RRCs) managed by community-based organisations, where farmers come together for training and demonstration, have been an innovative extension approach in Cameroon since 2006. This paper describes information flow in RRCs and farmers’ assessment of RRCs as information sources. All the RRCs in Cameroon were studied and 29 group interviews, involving 118 producers and 7 individual interviews with RRC managers, were performed. RRCs share information with several stakeholders including farmers, research institutions, and educational and religious institutions; and interpersonal channels are commonly used. Farmers and agricultural extension workers are the most important sources of information for RRCs. Farmers rank RRCs as their second best sources of information after fellow farmers. On average, each year, RRCs organise at least 40 training sessions for about 1777 participants. The themes are mainly agroforestry (29%), marketing (20%), group dynamics (20%) and post-harvest techniques (11%). The issue of funding the activities of the RRCs needs to be addressed, they need to be better structured, and their human resources increased and strengthened.
67. Can governments promote homestead gardening at scale? Evidence from Ethiopia
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hirvonen, Kalle (author) and Headey, Derek (author)
- Format:
- Online journal article
- Publication Date:
- 2018-12
- Published:
- Science Direct
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10242
- Journal Title:
- Global Food Security
- Journal Title Details:
- 19 : 40-47
- Notes:
- Low intake of fruits and vegetables is a major cause of micronutrient deficiencies in the developing world. Since the 1980s, various non-governmental organizations have promoted homestead gardening (HG) programs, first in Asia, but now increasingly in Africa. Longstanding concerns with HG programs are: (1) they lack scalability, particularly for governments; (2) they only work in areas with/without good access to markets; and (3) they are only suitable for more water-abundant ecologies. We assess these concerns by analyzing a large and novel survey on the adoption of a nationwide HG program implemented by the Ethiopian government. We find that better market access encourages HG adoption; so too does greater public promotion of HGs, but only in more water-abundant ecologies. © 2018 The Authors
68. Can menu labeling affect away-from-home dietary choices?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Castellari, Elena (author), Marette, Stephan (author), Moro, Daniele (author), and Sckokai, Paolo (author)
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- Italy
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 131 Document Number: D11327
- Journal Title:
- Bio- based and Applied Economics
- Journal Title Details:
- 7(3) : 249-263
- Notes:
- 15 pages., Online via AgEconSearch., Results of a field experiment at a university cafeteria indicated that "provision of nutritional information by itself can have zero or low impact unless it synergizes with other instruments such as nutritional education, social norm provisions and nudges."
69. Can the TV makeover format of edutainment lead to widespread changes in farmer behaviour and influence innovation systems? Shamba Shape Up in Kenya
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 16 Document Number: D10461
- Journal Title:
- Land Use Policy
- Journal Title Details:
- 76: 338-351
- Notes:
- 14 pages., Edutainment, the combination of education with entertainment through various media such as television, radio, mobile phone applications and games, is increasingly being used as an approach to stimulate innovation and increase agricultural productivity amongst smallholder farmers in sub-Saharan Africa. Shamba Shape Up, a widely publicised makeover reality TV programme, is an example of edutainment that has received considerable attention, and airs in three countries in East Africa where it is estimated to be watched by millions of viewers. There is no published academic research on the influence of makeover television formats on innovation systems and processes in smallholder agriculture. Using an Agricultural Innovation Systems approach, this paper explores how makeover edutainment is influencing smallholder farmer innovation systems together with the effect this is having on smallholder farms. In the absence of previous research, it articulates a Theory of Change which draws on research traditions from mass communication, agricultural extension and innovation systems. Data came from two large scale quantitative (n = 9885 and n = 1572) surveys and in-depth participatory qualitative research comprising focus group discussions, participatory budgets, agricultural timelines, case studies and key information interviews in Kenya. An estimated 430,000 farmers in the study area were benefiting from their interaction with the programme through increased income and / or a range of related social benefits including food security, improving household health, diversification of livelihood choices, paying school fees for children and increasing their community standing / social capital. Participatory research showed SSU enhanced an already rich communication environment and strengthened existing processes of innovation. It helped set the agenda for discussions within farming communities about opportunities for improving smallholder farms, while also giving specific ideas, information and knowledge, all in the context of featured farm families carefully selected so that a wide range of viewers would identify with them and their challenges. Broadcasts motivated and inspired farmers to improve their own farms through a range of influences including entertainment, strong empathy with the featured host farm families, the way ideas emerged through interaction with credible experts, and importantly through stimulating widespread discussion and interaction amongst and between farmers and communities of experts on agricultural problems, solutions and opportunities. The fact that local extension workers also watched the programmes further enhanced the influence on local innovation systems. The findings indicate that well designed makeover edutainment can strongly influence agricultural innovation processes and systems resulting in impact on the agricultural production and behaviours of large numbers of smallholder farmers.
70. Careers in dairy: Adolescents perceptions and attitudes
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Beecher, Marion (author), Gorman, Monica (author), Kelly, Paida (author), and Horan, Brendan (author)
- Format:
- Online journal article
- Publication Date:
- 2018-10-23
- Published:
- Ireland: Taylor & Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 101 Document Number: D10879
- Journal Title:
- Journal of Agricultural Education and Extension
- Journal Title Details:
- 29(5) : 415-430
- Notes:
- 15 pages, online journal article, Purpose: This paper examines the attitudes and perceptions of Irish adolescents towards potential careers in dairy farming within the context of generational renewal for a dynamic agri-food sector. Design/methodology/approach: The lens of occupational choice theory was used to present a framework within which potential careers are considered. A questionnaire-survey was undertaken with 490 Irish adolescents (15–18 yrs). Findings: While parents have the greatest influence on the career choices of adolescents, there was a positive correlation between studying agricultural science in school and considering an agricultural related career. Adolescent's attitudes towards careers in dairy farming were subject to perceptions about gender, farm ownership, potential income and work-life balance. There was a high degree of openness to gaining work experience on dairy farms. Practical implications: With an increased interest in agricultural science in second level schools in Ireland, the findings point to opportunities to influence awareness and attitudes of adolescents and their parents about career possibilities in dairy farming and to encourage both familial and non-familiar generational renewal. Theoretical implications: The paper contributes an understanding of career choices and aspirations in adolescence to add to the growing body of literature on generational renewal in farming. Originality/value: This paper focuses specifically on dairy farming, providing more detailed information about adolescents’ perceptions of dairy farming careers. The study highlights the positive relationship between studying agricultural science in school and subsequent interest in agricultural related careers. The results indicate that generation renewal in agriculture can be enhanced by giving increased attention to agriculture in school curricula.
71. Cargill Tests Robotic Cattle Driver As A Way To Improve Worker Safety
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Honig, Esther (author)
- Format:
- Online journal article
- Publication Date:
- 2018-11-27
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09963
- Notes:
- NPR: The Salt. 3 pages.
72. Case studies using social media events and stories to increase program participation
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Stearns, Stacey (author / University of Connecticut)
- Format:
- Presentation
- Publication Date:
- 2018-08
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09901
- Notes:
- Presentation at the Association of Communication Excellence (ACE) conference during the Agricultural Media Summit, Scottsdale, Arizona, August 4-8, 2018. 18 pages.
73. Case study integration in the undergraduate classroom: can we enhance willingness to communicate?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Harsh, Jessica (author), Lamm, Alexa (author), Telg, Ricky (author), and Meyers, Courtney (author)
- Format:
- Paper abstract
- Publication Date:
- 2018-02
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D10019
- Notes:
- Abstract of paper presented at the National Agricultural Communications Symposium, Southern Association of Agricultural Scientists (SAAS) Agricultural Communications Section, Jacksonville, Florida, February 4-5, 2018.
74. Cattlemen's groups voice concerns with lab-grown meat
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bechtel, Wyatt (author)
- Format:
- Journal article
- Publication Date:
- 2018-11
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D10022
- Journal Title:
- Drovers Cattlenetwork
- Journal Title Details:
- : 26
75. Center for Disease Control retracts study on farmers'/ranchers' suicide rate
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- News release
- Publication Date:
- 2018-07-02
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09647
- Notes:
- Politico online via AgriMarketing Weekly. 1 page.
76. Challenges in the teaching of environmental journalism
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Neuzil, M. (author), Freedman, E. (author), Poulson, D. (author), and Duffy, K. (author)
- Format:
- Journal article summary
- Publication Date:
- 2018
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 136 Document Number: D11414
- Journal Title:
- Applied Environmental Education & Communication
- Journal Title Details:
- 17(4) : 323-334
- Notes:
- 2 pages., Research summary via online from the North American Association for Environmental Education., Researchers interviewed 11 environmental or science journalism educators from four-year institutions and identified four common challenges: (1) keeping up with technology, (2) student interest, (3) environmental advocacy among students; and (4) lack of potential careers in the field. They suggested pre-requisites.
77. Challenging the urban–rural dichotomy in agri-food systems
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Shellabarger, Rachel M. (author), Voss, Rachel C. (author), Egerer, Monika (author), Chiang, Shun-Nan (author), and University of California, Santa Cruz
- Format:
- Journal article
- Publication Date:
- 2018-10-17
- Published:
- United States: Springer Netherlands
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10316
- Journal Title:
- Agriculture and Human Values
- Journal Title Details:
- 36(1) : 91-103
- Notes:
- 13 pages., Via online journal., The idea of a profound urban–rural divide has shaped analysis of the 2016 U.S. presidential election results. Here, through examples from agri-food systems, we consider the limitations of the urban–rural divide framework in light of the assumptions and intentions that underpin it. We explore the ideas and imaginaries that shape urban and rural categories, consider how material realities are and are not translated into U.S. rural development, farm, and nutrition policies, and examine the blending of rural and urban identities through processes of rural deagrarianization and urban reagrarianization. We do not argue that an urban–rural divide does not exist, as studies and public opinion polls illustrate both measured and perceived differences in many aspects of the lived experiences that shape our individual and collective actions. Ultimately, we suggest that the urban–rural divide concept obscures the diversity and dynamism of experiences each category encompasses. Additionally, it ignores the connections and commonalities that demand integrative solutions to challenges in agri-food systems, and draw attention to the power relations that shape resource access and use within and across urban and rural spaces.
78. Checking in with Climate Corp's open platform strategy and the future of ag data
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Cosgrove, Emma (author)
- Format:
- Article
- Publication Date:
- 2018-02-16
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09324
- Notes:
- AgFunderNews via agriculture.com. 7 pages
79. Checkoff's legal journey: Contentious battle continues over beef's self-help program
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Henderson, Greg (author)
- Format:
- Online article
- Publication Date:
- 2018-10
- Published:
- USA: Drovers CattleNetwork
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09944
- Journal Title:
- Drovers
- Notes:
- 3 pages.
80. Chicken Diplomacy: How President Bush Went For The Gut In The Former USSR
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Prichep, Deena (author)
- Format:
- Online journal article
- Publication Date:
- 2018-12-06
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09964
- Notes:
- NPR: The Salt. 4 pages.
81. Cleaner and greener livestock production: appraising producers' perceptions regarding renewable energy in Iran
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bozorgparvar, Elham (author), Yazdanpanah, Masoud (author), Forouzani, Masoumeh (author), Khosravipour, Bahman (author), and Khuzestan Agricultural Sciences and Natural Resources University, Mollasani, Ahvaz, Iran
- Format:
- Journal article
- Publication Date:
- 2018-08-27
- Published:
- Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 93 Document Number: D10859
- Journal Title:
- Journal of Cleaner Production
- Journal Title Details:
- 203 : 769-776
- Notes:
- 8 pages., Via Science Direct., This paper aims to use a comprehensive modeling framework to investigate the intention of Iranian livestock producers to deploy renewable energies on their farms to mitigate climate change. A survey was conducted in southern Iran using a random sample of farmers (n = 140). Structural equation modeling showed that attitude, moral norm, subjective norm, and perceived behavioral control are significant predictors of farmers' intention to use renewable energies. Attitude was determined by positive affect and perceived benefits, and moral norm was determined by perceived benefits, perceived cost, and outcome efficacy. The findings not only have public policy implications for promoting the use of renewable energies by farmers in Iran, but also contribute to the literature on environmental psychology, renewable energy, and pro-environmental behavior in a non-Western country.
82. Closing the extension gap: Information and communication technology in sustainable agriculture
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Lubell, Mark (author), McRoberts, Neil (author), and University of California, Davis
- Format:
- Journal article
- Publication Date:
- 2018-10
- Published:
- Richmond, CA: University of California, Oakland, Division of Agriculture & Natural Resources
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10260
- Journal Title:
- California Agriculture
- Journal Title Details:
- 74(4) : 236-242
- Notes:
- 7 pages., As the information revolution sweeps through the agricultural sector, extension professionals may be lagging behind their clients in the use of information and communication technology (ICT) such as social media, which could be a valuable tool for outreach and education. We surveyed sustainable agriculture stakeholders in California - extension professionals, county agricultural commissioners, and members of farm bureaus and producer groups - to measure their ICT behavior and attitudes. Drawing on diffusion of innovation theory, we characterized the innovation attributes of ICT that may influence the adoption and use of new technology among extension professionals. We also studied their demographic characteristics to establish whether there was a connection with ICT use. The main perceived benefit of ICT was that it can quickly reach larger, more diverse and more distant audiences. The perceived challenges included lack of professional support, the potential for misinformation on social media platforms, and the time requirements and technical complexity of technology use. Extension professionals experienced these challenges more than other sustainable agriculture stakeholders, creating a technology gap between extension professionals and their clientele. An ICT community of practice and clear organizational guidelines for measuring and reporting performance relating to ICT might help extension professionals dose the gap.
83. Closing the extension gap: information and communication technology in sustainable agriculture
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Lubell, Mark (author) and McRoberts, Neil (author)
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 131 Document Number: D11331
- Journal Title:
- California Agriculture
- Journal Title Details:
- 72(4) : 236-242
- Notes:
- Online from https://doaj.org, Authors examined extension professionals, county agricultural commissioners, and members of farm bureaus and producer groups regarding their behavior and attitudes about use of information and communication technologies (ITCs). Results indicated that extension professionals experienced challenges in using ICTs more than the other sustainable agriculture stakeholders, "creating a technology gap between extension professionals and their clientele." Authors suggested use of an ICT community of practice and clear organizational guidelines for measuring and reporting performance related to ICT.
84. Coalition works to expand rural e-connectivity
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- News article
- Publication Date:
- 2018-04-18
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: D09402
- Notes:
- From CoBank via Global Newswire via SPi World News. 1 page.
85. Collegiate millennials' perceptions of locally produced beef
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Oesterreicher, Shelby (author), Lundy, Lisa K. (author), Rumble, Joy (author), Telg, Ricky W. (author), and University of Florida The Ohio State University
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10157
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 102(4)
- Notes:
- 15 pages, via online journal article, Millennial consumers are stepping into important roles as decision makers and consumers. A knowledge and communication gap exists between cattle producers and consumers this knowledge seeking generation. This study focused on collegiate millennials' perceptions of locally produced beef. The research design was qualitative in nature using focus groups. Participants associated the beef industry and beef products with the environment, management practices, treatment of animals, human health concerns, retail, experience with the beef industry, experience with beef, and transparency. Results of this study showed participants had minimal knowledge of the industry and relatively negative perceptions of the industry and beef products. Participants were skeptical of communication materials promotion beef and expressed particular distrust toward video messages. Participants revealed a knowledge and communication gap between producers and consumers
86. Communicating sound science
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Mermelstein, H. Neil (author)
- Format:
- Online journal article
- Publication Date:
- 2018-11-01
- Published:
- USA: Institute of Food Technologists, Chicago, Illinois.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09967
- Journal Title:
- Food Technology
- Journal Title Details:
- 72(11)
- Notes:
- Online issue. 7 pages.
87. Communicating the 4Rs to farmers: insights and opportunities
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Moody, Lara (author)
- Format:
- Online journal article
- Publication Date:
- 2018-09
- Published:
- USA: Soil and Water Conservation Society
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10144
- Journal Title:
- Journal of Soil and Water Conservation
- Journal Title Details:
- 73(5): 128A-131A
- Notes:
- 4 pages., Via online journal.
88. Communication
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Winne, Mark (author)
- Format:
- Book chapter
- Publication Date:
- 2018-01-01
- Published:
- Santa Barbara, California: Praeger
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 84 Document Number: D10846
- Journal Title Details:
- (4) : 48-54
- Notes:
- 8 pages., See D10845., Via UI Library Catalog., Chapter 4 of "Stand together or starve alone: unity and chaos in the U.S. food movement".
89. Communication to public is challenge and opportunity for ag
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Smith, Ron (author)
- Format:
- News article
- Publication Date:
- 2018-11-26
- Published:
- USA: Prairie Farmer
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10134
- Notes:
- via online news article
90. Community media and translocalism in Latin America: cultural production at a Mexican community radio station
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hayes, Joy Elizabeth (author)
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- Mexico
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09651
- Journal Title:
- Media, Culture and Society
- Journal Title Details:
- 40(2) : 267-284
- Notes:
- Case study of an internationally-finded campesino radio station and cultural negotiation in which local interests engage with - and transform - donor-funded content aimed at the local community.
91. Comparison of extension personnel and supervisor perceptions of communications activities
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bowman, Brittany (author), Settle, Quisto (author), North, Elizabeth Gregory (author), Lewis, Kerri Collins (author), and Oklahoma State University Mississippi State University
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10159
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 102(4)
- Notes:
- 18 pages, via online journal, Extension is often called the “best-kept secret” having low awareness with the public but high satisfaction with clientele. Extension services nationwide have faced budget cuts, creating a need for the organization to re-evaluate its activities, including how it communicates with its stakeholders. While Extension personnel are the ones who will do most of the communicating, their supervisors impact the personnel’s actions, which means it is important to assess both groups. A survey was conducted with Extension personnel and their supervisors in Mississippi assessing engagement in communications activities and perceptions of those activities, as well as personnel’s preference of professional development activities. Personnel reported higher use, comfort, and importance of more traditional (e.g. making a speech) and written activities (e.g. writing a promotional handout) than media-relations activities (e.g. being interviewed for TV), social media-related activities (e.g. managing a Twitter account), and visual communication activities (e.g. graphic design). Supervisors perceived individual communications activities as less important overall than personnel did, and although supervisor and communication scores for use and comfort/capability were similar for most communication activities, there were noticeable exceptions. Additionally, personnel preferred professional development activities that were hands-on or showing the activities first-hand (e.g. demonstrations and field days). Future research should be expanded to other states, conducted in a case study format to study specific relationships, and involve qualitative components. Extension should ensure clear supervisor-communication dialogue on prioritizing communication activities, provide training on communication activities with low use and comfort, and utilize early innovators who are comfortable using newer communication activities.
92. Comparison of presentation method effectiveness for dissemination of pesticide-free turfgrass management information
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Campbell, Julie H. (author), Henderson, Jason J. (author), Wallace, Victoria H. (author), and University of Georgia University of Connecticut Department of Extension, University of Connecticut
- Format:
- Journal article
- Publication Date:
- 2018-08
- Published:
- United States: American Society for Horticultural Science
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 11 Document Number: D10327
- Journal Title:
- HortTechnology
- Journal Title Details:
- 28(4) : 536-542
- Notes:
- 7 pages., Via online journal., This study examined how different presentation formats affected knowledge gain among school grounds managers. Results indicate large-group participants (presentation to ≈50 participants at a turfgrass field day) had greater knowledge retention than small-group participants (presentation to 6–10 participants at an interactive workshop). Small-group attendees had more flexibility to discuss issues that affected them directly and may have focused on those issues instead of the targeted information. Large-group meetings were more ridged in format and attendees were less able to deviate from the main subject matter being presented. However, the value of the small-group meeting should not be discounted, especially when athletic field grounds managers and staff require information specific to their situation. When disseminating more general information, the large-group meeting format is a better means of delivery.
93. Consciously pursued joint action: agricultural and food value chains as clubs
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Fleming, Euan (author), Griffith, Garry (author), Mounter, Stuart (author), and Baker, Derek (author)
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- Australia
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11107
- Journal Title:
- International Journal on Food System Dynamics
- Journal Title Details:
- 9(2) : 166-177
- Notes:
- Available online at www.centmapress.org, Authors examine ways in which club theory can help provide an alternative approach to recognizing and overcoming market failure in agricultural and food value chains.
94. Constraints to the utilisation of conservation agriculture in Africa as perceived by agricultural extension service providers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Brown, Brendan (author), Nuberg, Ian (author), Llewellyn, Rick (author), and School of Agriculture, Food and Wine, The University of Adelaide CSIRO Agriculture
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 16 Document Number: D10460
- Journal Title:
- Land Use Policy
- Journal Title Details:
- 73: 331-340
- Notes:
- 10 pages., Via online journal., Conservation Agriculture (CA) is a knowledge-intensive set of practices which requires substantial access to functional agricultural extension services to enable utilisation. Despite this importance, the perspectives of those providing extension services to smallholder farmers have not been fully investigated. To address this, we qualitatively explore the perspectives of agricultural extension providers across six African countries to understand why uptake of CA has been limited, as well as the institutional changes that may be required to facilitate greater utilisation. Across the diversity of geographical, political and institutional contexts between countries, we find multiple commonalities in the constrained utilisation of CA by smallholder farmers, highlighting the difficulties non-mechanised subsistence farmers face in transitioning to market-oriented farming systems such as CA. The primary constraint relates to the economic viability of market-oriented farming where farmers remain in low input and low output systems with limited exit points. The assumed exit point used by CA programs appears to have led to a culture of financial expectancy and reflects a continuation of top-down extension approaches with inadequate modification of CA to the contextual realities of subsistence farmers. If African agricultural systems are to be sustainably intensified, we find a need for greater flexibility within extension systems in the pursuit of sustainable intensification. If extension systems are to persist with CA, it will need to be promoted through more transitional pathways that disaggregate the CA package, and with that there is a need for the provision of a mandate to, and necessary funding for, more participatory extension services.
95. Consumer Trends in the Food and beverage Industry
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Morning Consult
- Format:
- Report
- Publication Date:
- 2018
- Published:
- United States: Morning Consult
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11054
- Notes:
- 31 pages, via website
96. Consumer acceptance of innovations in food: a survey among Polish consumers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Sajdakowska, Marta (author), Jankowski, Paweł (author), Gutkowska, Krystyna (author), Guzek, Dominika (author), Żakowska‐Biemans, Sylwia (author), and Ozimek, Irena (author)
- Format:
- Online journal article
- Publication Date:
- 2018
- Published:
- Wiley Periodicals, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 34 Document Number: D10686
- Journal Title:
- Journal of Consumer Behaviour
- Journal Title Details:
- 17: 253– 267
- Notes:
- 15 pages., via online journal., The aim of the study was to examine the possible factors that might contribute to consumer acceptance of food innovations. Particular attention was paid to 3 main factors: (a) relationship between socio‐demographic determinants and level of consumer innovation, (b) evaluation of consumer innovation acceptance, particularly toward animal‐derived food products, and (c) consumer preferences for health‐promoting food innovation over time. Studies were conducted using quantitative research methods in 2004 and 2011. An organic method of production, least important in 2004, was top rated in 2011, and ease of preparation dropped to the bottom of the list in 2011, whereas food origin, low fat, and sugar content were ranked in the first group of the considered factors in 2011. Since 2004, consumers have become used to products with various innovations. The new generation of Poles is relatively more open to new food products, due to the wide range of food products available on the free market. Furthermore, the group of well‐educated consumers with a higher level of income has increased in size, and this includes people interested in knowledge of a product's nutritional value and its health impact. Our study extends existing research in the area of understanding consumer expectations toward food innovations. The results not only contribute to the field of consumer behavior but also have practical potential for food market applications, especially for companies operating on or planning to enter the Polish food market, and which could be used for developing communication strategies.
97. Consumer interest in environmental impact, safety, health and animal welfare aspects of modern pig production: Results of a cross-national choice experiment
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Grunert, K.G. (author), Sonntag, W.I. (author), Glanz-Chanos, V. (author), and Forum, S. (author)
- Format:
- Online journal article
- Publication Date:
- 2018-03
- Published:
- USA: Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10150
- Journal Title:
- Meat Science
- Journal Title Details:
- 137 : 123-129
- Notes:
- 7 pages., Via online journal., Are consumers interested in aspects of pig production and do they take these into account in their buyingdecisions when such information is available? Samples of consumers in Germany and Poland selected the two–for them–most important out of a list of ten production characteristics, relating to animal welfare, health and safety, and environmental issues. In a subsequent choice experiment, the relative weight these characteristics had in consumers' choices was estimated. Relative importance of production characteristics varied between consumer segments, with the production interested segment being bigger in Germany than in Poland. With of one animal welfare related criterion in Germany, those production characteristics that consumers perceive as most important relate to health and safety aspects rather than to animal welfare and environmental impact.
98. Consumer knowledge of country of origin of fresh food at point of purchase
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Holdershaw, Judith (author) and Konopka, Roman (author)
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- New Zealand
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: D11510
- Journal Title:
- Journal of Promotion Management
- Journal Title Details:
- 24(3) : 349-362
- Notes:
- 15 pages., Via online., Store-exit interviews with fresh food shoppers indicated that 38% were confident of country of origin of their food purchased. However, extent of knowledge varied somewhat by food category and more noticeably for specific food items within categories.
99. Consumer perceptions of landscape plant production water sources and uses in the landscape during perceived and real drought
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Knuth, Melinda (author), Behe, Bridget K. (author), Hall, Charles R. (author), Huddleston, Patricia (author), Fernandez, R. (author), and Texas A&M University Michigan State University
- Format:
- Journal article
- Publication Date:
- 2018-02
- Published:
- United States: American Society for Horticultural Science
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 11 Document Number: D10339
- Journal Title:
- HortTechnology
- Journal Title Details:
- 28(1) : 85-93
- Notes:
- 9 pages., Via online journal., Water is becoming scarcer as world population increases and will be allocated among competing uses. Some of that water will go toward sustaining human life, but some will be needed to install and support landscape plants. Thus, future water resource availability may literally change the American landscape. Recent research suggests that consumers’ attitudes and behavior toward potable water supplies have changed in other countries because of greater social awareness and increasingly widespread exposure to drought conditions. We conducted an online survey of 1543 U.S. consumers to assess their perceptions about landscape plants, the water source used to produce them, and plant water needs to become established in the landscape. Using two separate conjoint designs, we assessed their perceptions of both herbaceous and woody perennials. Consumers placed greater relative importance on water source in production over water use in the landscape for both herbaceous and woody perennials included in this study. They preferred (had a higher utility score for) fresh water over recycled water and least preferred a blend of fresh with recycled water for perennials and recycled water used for woody perennial production. In addition, the group that did not perceive a drought but experienced one placed a higher value (higher utility score) on nursery plants grown with fresh water compared with those which were actually not in drought and did not perceive one. Educational and promotional efforts may improve the perception of recycled water to increase the utility of that resource. Promoting the benefits of low water use plants in the landscape may also facilitate plant sales in times of adequate and low water periods.
100. Consumer satisfaction in alternative food networks (AFNs): evidence from Northern Italy
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Carzedda, Matteo (author), Marangon, Francesco (author), Nassivera, Federico (author), and Troiano, Stefania (author)
- Format:
- Online journal article
- Publication Date:
- 2018-11
- Published:
- Italy: Science Direct
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10252
- Journal Title:
- Journal of Rural Studies
- Journal Title Details:
- (64) : 73-79
- Notes:
- 7 pages., Via online journal, The emergence of Alternative Food Networks (AFNs) has drawn the attention of researchers from various fields, who try to understand and explain these new phenomena. The purpose of this paper is to explore how personal attitude and product quality perception influence relative satisfaction over participation in AFNs, therefore contributing to the literature on socially conscious consumerism. Structural Equation Modeling is used to investigate the determinants of consumers' attitudes towards AFNs, its influence on perceived quality of food products, and their relative influence over satisfaction with participation in AFNs. A survey was conducted among 210 AFN participants. The results from this study suggest that consumers' attitude towards AFNs directly influences the perceived quality of food products; moreover, the analysis confirms the relationship between these two elements and overall satisfaction with participation in AFNs. Finally, the research provides suggestions on how to improve consumers’ involvement and mainstream AFNs.