Consumer knowledge of country of origin of fresh food at point of purchase

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Holdershaw, Judith (author) and Konopka, Roman (author)
    Format:
    Journal article
    Publication Date:
    2018
    Published:
    New Zealand
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: D11510
    Journal Title:
    Journal of Promotion Management
    Journal Title Details:
    24(3) : 349-362
    Subject Term:
    buying behavior, consumers, decision making, food, food labels, fruit, knowledge, knowledge level, labeling, meat, vegetables, point-of-purchase, country of origin, New Zealand (Oceania), food prices, and food labeling
    Notes:
    15 pages., Via online., Store-exit interviews with fresh food shoppers indicated that 38% were confident of country of origin of their food purchased. However, extent of knowledge varied somewhat by food category and more noticeably for specific food items within categories.

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