Case studies using social media events and stories to increase program participation

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Stearns, Stacey (author / University of Connecticut)
    Format:
    Presentation
    Publication Date:
    2018-08
    URL:
    http://bit.ly/AMSConference (Google folder)
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09901
    Subject Term:
    case studies, communication planning, extension, extension communication, extension methods, extension programs, interactive media, marketing, media effectiveness, online services, participation, promotion, video, educational communication, marketing communication, outreach, social media, events, Facebook, Instagram, Snapchat, social media marketing, social metrics, and online promotion
    Notes:
    Presentation at the Association of Communication Excellence (ACE) conference during the Agricultural Media Summit, Scottsdale, Arizona, August 4-8, 2018. 18 pages.

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