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    Start Over Collection Agricultural Communications Documentation Center (ACDC) Journal Title Advertising Age

    202. Nets tightly focused, staying engaged

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Stilson, Janet (author)
    Format:
    Journal article
    Publication Date:
    2006-04-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26827
    Journal Title:
    Advertising Age
    Journal Title Details:
    77(15) : S4
    Notes:
    Describes some of the programming and appeal of RFD-TV. "The network has attracted 50 million subscribers."

    205. Next up: Mom and apple pie

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Serafin, Raymond (author)
    Format:
    Journal article
    Publication Date:
    1993-01-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18441
    Journal Title:
    Advertising Age
    Journal Title Details:
    64(2) : S4
    Notes:
    Describes advertising efforts by pickup truck marketers from abroad to challenge U.S. marketers in serving farmers and residents of small towns and rural areas.

    236. Spreading around old ideas

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ranshaw, Jane (author)
    Format:
    Journal article
    Publication Date:
    1982-03-15
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18428
    Journal Title:
    Advertising Age
    Journal Title Details:
    53(11) : M-22-23
    Notes:
    Farmer-owned cooperative Land O'Lakes trying to broaden the product base for a blended margarine.

    238. Stonyfield Farm serves first national campaign

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Thompson, Stephanie (author)
    Format:
    Journal article
    Publication Date:
    2000-01-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18447
    Journal Title:
    Advertising Age
    Journal Title Details:
    71(1) : 4
    Notes:
    Case example of growth in marketing of natural food products. Local natural yogurt marketer beginning to advertise nationally.

    239. Stop subsidizing Puppy Chow : USDA's market promotion program for ads overseas insult to taxpayers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bovard, James (author / Consultant, Rockville, MD)
    Format:
    Journal article
    Publication Date:
    1992-04-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06366
    Journal Title:
    Advertising Age
    Journal Title Details:
    63 (14) : 22
    Notes:
    James F. Evans Collection

    245. TV's "Ag Day" can boast bumper crop of ad interest

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Walley, Wayne (author)
    Format:
    Journal article
    Publication Date:
    1995-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18377
    Journal Title:
    Advertising Age
    Journal Title Details:
    66(18) : 12
    Notes:
    "Ag Day," a syndicated 6-day-a-week half-hour newsmagazine for farmers attracts a fairly small audience, but has been popular with advertisers. Jeffrey Pence, president of Qualitron Media, said "Ag Day" revenues have quadrupled in 4 years."

    248. The American farmer: a decision-maker, a businessman, a money manager, a partner, and a target of marketers' dollars

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Cornick, James M. (author)
    Format:
    Journal article
    Publication Date:
    1981-09-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18429
    Journal Title:
    Advertising Age
    Journal Title Details:
    52(37) : S-1, S-8
    Notes:
    In 1980, the top 10 agricultural advertisers spent about $37 million in farm magazines to reach American farmers. Magazines are a basic tool of agrimarketers, but broadcast media receive an increasing share of advertising dollars.

    267. Top net tv spenders boost budgets: soaring spot market sees new brands

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1977-03-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18445
    Journal Title:
    Advertising Age
    Journal Title Details:
    48(10) : 58
    Notes:
    Among other television advertising trends, the article cites "agriculture and farming" as a category that showed "the greatest increases" in television expenditures.

    269. Total U.S. ad spending by category and media

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Research report
    Publication Date:
    1993-09-29
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 142 Document Number: D06347
    Journal Title:
    Advertising Age
    Journal Title Details:
    64(41) : 8
    Notes:
    1991-1992 data, by category (including "food" and "horticulture and farming." Based on data from 100 leading national advertisers.

    281. Unsolicited ad idea problems, other woes get Four A's airing

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1975-11-24
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18437
    Journal Title:
    Advertising Age
    Journal Title Details:
    46(47) : 3
    Notes:
    Advertising executive advises agencies to be extremely wary of unsolicited ideas and inadvertent use of ads that involve, for example, stereotyping of farmers.

    287. Where the trends are in foods marketing

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Mahany, Gene (author / Merchandising services, Needham, Harper & Steers, Chicago)
    Format:
    Journal article
    Publication Date:
    1981
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 100 Document Number: C08494
    Journal Title:
    Advertising Age
    Journal Title Details:
    1981 (January 12) : 44
    Notes:
    James F. Evans Collection

    290. Yale study: fast feeders still on the hook for kids' health: report says McD, BK advertised less, but ad spend to kids increased overall

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Morrison, Maureen (author)
    Format:
    Journal article
    Publication Date:
    2013-11-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02734
    Journal Title:
    Advertising Age
    Notes:
    Via online. 6 pages.

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