Survey reports 90% of Impossible Burger buyers also purchase meat

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Survey report
    Publication Date:
    2020-09-28
    URL:
    https://agrimarketing.com/ss.php?id=132689
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D11968
    Subject Term:
    buying behavior, consumers, consumption, food, innovations, meat, trends, food decisions, meat alternatives, plant-based alternative, and plant-based food
    Notes:
    Online via AgriMarketing Weekly. 2 pages., Survey by Chicago-based analytics company Numerator indicated that the majority of the plant-based Impossible Burger comes at the expense of animal-derived meat.

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