Determinants for consumer food choice with the new retail e-commerce mode

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wang, Ou (author) and Somogyi, Simon (author)
    Format:
    Paper
    Publication Date:
    2019
    URL:
    https://ageconsearch.umn.edu/record/285035
    Published:
    China
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D11657
    Subject Term:
    buying behavior, consumers, consumption, food, food products, online services, e-commerce, China, Hong Kong SAR (Eastern Asia), food selection, food decisions, food consumption, online shopping, online buying, and food choice
    Notes:
    16 pages., Paper presented at the 2019 conference of the Australian Agricultural and Resource Economics Society, February 12-15, 2019, Melbourne, Australia., Reports on an online survey among consumers in three Chinese cities. Analyses indicated that the New Retail e-commerce mode of food consumption was significantly associated with food choice motives such as taste appeal, quality concerns, others' reviews, discount, gender, household size, age, income, occupation and marital status. Live aquatic product and fresh fruit were the most frequently consumed food categories with the New Retail mode of the consumers.

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