Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D11657
Notes:
16 pages., Paper presented at the 2019 conference of the Australian Agricultural and Resource Economics Society, February 12-15, 2019, Melbourne, Australia., Reports on an online survey among consumers in three Chinese cities. Analyses indicated that the New Retail e-commerce mode of food consumption was significantly associated with food choice motives such as taste appeal, quality concerns, others' reviews, discount, gender, household size, age, income, occupation and marital status. Live aquatic product and fresh fruit were the most frequently consumed food categories with the New Retail mode of the consumers.
10pgs, Why farmers are increasingly banding together to take their products online, targeting consumers directly without the fuss of a physical market.
Online from publisher. 1 page., Consultant author identifies four trends he expects in retailing - in general and in food produce departments in particular.
