Measuring the influence of Twitter-based crisis communications strategies on brand reputation via experimental design

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Boman, Courtney (author) and Ellis, Jason (author)
    Format:
    Paper abstract
    Publication Date:
    2018-02
    URL:
    https://sites.google.com/a/extension.org/saasagcomm/proceedings
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D10006
    Subject Term:
    credibility (sources), crisis communication, research methods, risk communication, brands, branding, social media, Twitter, and brand reputation
    Notes:
    Abstract of paper presented at the National Agricultural Communications Symposium, Southern Association of Agricultural Scientists (SAAS) Agricultural Communications Section, Jacksonville, Florida, February 4-5, 2018., Describes the research concepts and methods used in this study. Includes no report of findings.

    Tools