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Measuring the influence of Twitter-based crisis communications strategies on brand reputation via experimental design

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Boman, Courtney (main author), Ellis, Jason (author)
Format:
Paper abstract
Publication Date:
2018-02
URL:
https://sites.google.com/a/extension.org/saasagcomm/proceedings
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
credibility (sources), crisis communication, research methods, risk communication, brands, branding, social media, Twitter, brand reputation
Notes:
Abstract of paper presented at the National Agricultural Communications Symposium, Southern Association of Agricultural Scientists (SAAS) Agricultural Communications Section, Jacksonville, Florida, February 4-5, 2018., Describes the research concepts and methods used in this study. Includes no report of findings.