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Visual illiteracy

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Munoz, Milton (main author / Instituto Colombiano Agropecuario)
Format:
Journal article
Publication Date:
1986-12
Published:
International: Organizing Council for International Agricultural Communicators, Winrock International, Morrilton, Arkansas.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
agricultural development, communication research, comprehension, development, development communication, farmers, illustrations, information issues, literacy, message content, photographs, readership, research methods, rural development, training needs, visual communication, understanding, visual aids, visual literacy, drawings
Notes:
This newsletter article is maintained in the office of the Agricultural Communications Program, University of Illinois, Urbana-Champaign -- "International" file section - "OCIAC" file folder., Agricultural Communications Program, University of Illinois, Urbana-Champaign., Summary of findings reported in: Milton Munoz, "Understanding visual illiteracy: a study of comprehension of pictorial messages among farmers." Bulletin 43. Department of Agricultural Journalism, University of Wisconsin, Madison. February 1986.