1 - 9 of 9
Search Results
2. Sustainability valued but definition elusive: The Packer's sustainability insights
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Karst, Tom (author)
- Format:
- Journal article
- Publication Date:
- 2020-11-10
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11902
- Journal Title:
- Packer
- Notes:
- Online from publication. 3 pages., "Retailers care about sustainability because consumers care, but for many the pursuit of sustainability tends to be more of an afterthought than top priority. Sustainability is valued highly by growers, retailers and consumers, but there is not always common understanding of what it means."
3. Nepalese farmers’ climate change perceptions, reality and farming strategies
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Budhathoki, Nanda Kaji (author) and Zander, Kerstin K. (author)
- Format:
- Online journal article
- Publication Date:
- 2019
- Published:
- Taylor & Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 75 Document Number: D10803
- Journal Title:
- Climate and Development
- Notes:
- 13 pages., via online journal., The study explores the impacts of Nepali farmers’ climate change perceptions on their farming practices over the last three decades (1980–2014). Results from a survey with 496 farmers show that nearly all farmers attributed changes in crop varieties and cropping patterns mainly to technological and market-related factors and not to climate change. A comparison between perceptions and meteorological data shows that while perceptions of changes in maximum temperatures did match observed trends, perceptions of changes in minimum temperature and rainfall did not. The results indicate that the climate change message in the past 30 years has not been definite enough to have a consistent impact on either farmers’ perceptions or their farming practices. This may impede farmers’ adaptive capacity in dealing with increasingly severe future climate change impacts. Because of large variations in the micro-climate of the study locations and the locations of the weather stations from which we obtained the meteorological data, the results need to be treated with caution. However, we suggest that for farmers to effectively adapt to climate change, it may be necessary for responsible state and non-state actors to improve their communication on expected climate change impacts.
4. Printing and mailing for the brand: An exploratory qualitative study seeking to understand internal branding and marketing within University and Extension communication services units
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Zagonel, Anissa (author), Baker, Lauri M. (author), King, Audrey E.H. (author), and Kansas State University Oklahoma State University Association for Communication Excellence
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: D10433
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 103(2)
- Notes:
- 15 pages., Via online journal., Investment of employees in a brand can lead to greater public understanding and positive impressions of a brand by external stakeholders. However, this can be challenging in public organizations with multiple brand segments and a large number of employees spread across great distance with limited funds for marketing. While previous work has looked at Extension agents, faculty, and volunteers’ brand perceptions, no studies have looked at communication services employees’ investment in the brand. The purpose of this qualitative study was to discover how well employees in a university and Extension printing and mail entity understood the Extension brand and their investment in the brand. Research questions that guided this study were: 1) What perceptions and investment do communication services employees have in the Extension brand? And 2) what are employees’ perceptions of the organization’s branding and marketing efforts? Each of the 18 interviews included a series of questions focusing on employees’ story related to Extension and employees’ thoughts on branding and marketing efforts. Results in this study with communication services employees indicate these employees are not invested in the brand with the majority having little to no understanding of the mission of Extension. This contradicts previous research with employees in other brand segments of Extension. Implications of this work include a need for training on the Extension mission for communication services employees, a shift in culture to encourage investment in the brand, and inclusion of all Extension employees in the mission of Extension.
5. Spanning the gap: the confluence of agricultural literacy and being agriculturally literate
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Chris Clemons (author), James R. Lindner (author), Bruce Murray (author), Mike P. Cook (author), Brandon Sams (author), and Gwendolyn Williams (author)
- Format:
- Journal article
- Publication Date:
- 2018-04-15
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: D10105
- Journal Title:
- Journal of Agricultural Education
- Journal Title Details:
- 59(4) : 238-252
- Notes:
- Via online issue. Pgs. 283-252, The purpose of the study was to examine the confluence of agricultural literacy, what it means to be agriculturally literate, and if a gap between agricultural literacy and being agriculturally literate existed. Two primary research questions framed this study: 1) How do agriculture professionals define agricultural literacy? 2) What does it mean to be agriculturally literate? While the terms literacy and literate are often used synonymously they have important and different meanings. This study used the Delphi Study Technique for determining consensus. The Delphi panel consisted of engaged agricultural professionals from seven states. These professions represented a broad spectrum of agricultural careers and experience. Each panel member was recognized as a leader in his or her field. The findings indicated that participants did not discern a difference between agricultural literacy and being agriculturally literate in regards to reading, writing, and speaking about agriculture. This study supports the conclusion that the terms agriculturally literate and agricultural literacy are used interchangeably. Agricultural professional may not be aware of the inherent differences between possessing agricultural literacy and being agriculturally literate.
6. Learning by doing: Applying the concept of pollen viability in a horticulture classroom
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Perez, Kauahi (author) and University of Hawaii and Manoa
- Format:
- Journal article
- Publication Date:
- 2017-08
- Published:
- United States: American Society for Horticultural Science
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10362
- Journal Title:
- HortTechnology
- Journal Title Details:
- 27(4) : 461-464
- Notes:
- 4 pages., Via journal article., Learning by doing plays a critical role in a learner’s conceptual understanding. By actively engaging with a concept, students gain experience and develop an enduring understanding of the concept. The concept of pollen viability is a critical component in the field of plant breeding and can be used to explain various aspects of pollen quality. An inquiry activity was designed to expose undergraduate students in a horticulture course to the concept of pollen viability and its application. The entire class was tasked with collaborating to identify an in vitro germination medium optimized to germinate plumeria (Plumeria rubra) pollen. To determine optimum sucrose and pH concentrations of the medium, student groups were assigned treatments of pollen from two plumeria cultivars that were germinated in Brewbaker and Kwack media of differing sucrose and pH concentrations. Students calculated the percentage of germinated pollen and assessed pollen tube integrity and used these variables as evidence of an optimized medium. Although undergraduates were engaged in authentic research practices during the inquiry activity, lack of time and resources impeded completion of the activity. However, students were exposed to methods and instrumentation directly related to evaluating pollen viability. Moreover, they were exposed to the basic practice of pollen quality assessment that they can use to carry out investigations on pollen fertility. In addition, insight was gained to improve the inquiry activity in the future. Now, well-informed modifications to the inquiry activity can be made to pilot this activity in a formal horticulture laboratory section.
7. Visual illiteracy
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Munoz, Milton (author / Instituto Colombiano Agropecuario)
- Format:
- Journal article
- Publication Date:
- 1986-12
- Published:
- International: Organizing Council for International Agricultural Communicators, Winrock International, Morrilton, Arkansas.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09994
- Journal Title:
- OCIAC Update
- Journal Title Details:
- : 3
- Notes:
- This newsletter article is maintained in the office of the Agricultural Communications Program, University of Illinois, Urbana-Champaign -- "International" file section - "OCIAC" file folder., Agricultural Communications Program, University of Illinois, Urbana-Champaign., Summary of findings reported in: Milton Munoz, "Understanding visual illiteracy: a study of comprehension of pictorial messages among farmers." Bulletin 43. Department of Agricultural Journalism, University of Wisconsin, Madison. February 1986.
8. About understanding -- ideas and observations on cross-cultural communication: by Andreas Fuglesang, Dag Hammarskjold Foundation, Uppsala
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Wake, M.R. (author)
- Format:
- Book review
- Publication Date:
- 1983
- Published:
- United Kingdom: Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 159 Document Number: D07731
- Journal Title:
- Agricultural Administration
- Journal Title Details:
- 14 (3): 185-187
9. Presentation note cards and acetate visuals for workshop sessions about understanding, information trends and principles, and writing skills
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Taylor, Hal R. (author)
- Format:
- Teaching material
- Publication Date:
- n.d.
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 193 Document Number: D07244
- Notes:
- Hal R. Taylor Collection. Teaching materials used for the Communication Training Program of the National Project in Agricultural Communications (NPAC), headquartered at Michigan State University, East Lansing, and for other training occasions., From author., Forty-five cards and 11 acetate visuals for use in communication teaching sessions.