Determinants of successful product innovations in the German food industry

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kerssenbrock, Patricia (author), Hartmann, Monika (author), and Hirsch, Stefan (author)
    Format:
    Poster
    Publication Date:
    2017-07-30
    URL:
    http://ageconsearch.umn.ed/record/258385?In=en
    Published:
    Germany
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: D09425
    Subject Term:
    audience research, commercial organizations, cooperation, cooperative programs, food, information control, information sources, innovations, internal cooperation, research, risk management, food industry, and Germany (Europe)
    Notes:
    Poster presented at the Agricultural and Applied Economics Association annual meeting, Chicago, Illinois, July 30-August 1,2017. 1 page, Evidence of value of in-house research and development efforts in terms of innovation success, along with focus of firms on customers and competitors as information sources.

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