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Contrasting Private and Public Sector Marketing

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Christopher H. Lovelock and Charles B. Weinberg (main author), Harvard University
Format:
Proceedings
Publication Date:
1974-01-01
Published:
USA: American Marketing Association
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
marketing, marketing techniques, non-governmental organizations, public attitudes, technical information, technical knowledge, skills, public sector, services
Notes:
Francis C. Byrnes Collection, New Marketing for Social and Economic Progress and Marketing's Contributions to the Firm and to the Society.