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- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Christopher H. Lovelock and Charles B. Weinberg (author) and Harvard University
- Format:
- Proceedings
- Publication Date:
- 1974-01-01
- Published:
- USA: American Marketing Association
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Byrnes 9 Document Number: D09141
- Journal Title:
- 1974 Combined Proceedings, Series 36
- Notes:
- Francis C. Byrnes Collection, New Marketing for Social and Economic Progress and Marketing's Contributions to the Firm and to the Society.